Creativity + Strategy = an unbeatable equation! What a night! A Grand Prix and a Silver for our team in Amsterdam & KPN, and a gold and a Bronze for Canada & SkipTheDishes in the Creative Strategy Lions. The Canadian team also scooped a Silver in Brand Experience & Activation Lions, while our teams in Aotearoa and New York picked up a Bronze each. Cannes Lions International Festival of Creativity #CannesLions2024 dentsu #DentsuCreative
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Day 4 at the 71st Cannes Lions International Festival of Creativity concluded with the prestigious Cannes Lions being awarded for the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Innovation, and the newly introduced Luxury and Lifestyle Lions. The night also saw the Regional Network of the Year Awards announced. Here's a list of winners Regional Network of the Year - Asia : Ogilvy Regional Network of the Year - Europe : Publicis Worldwide Regional Network of the Year - MENA : BBDO Worldwide Regional Network of the Year - Latin America : DDB Worldwide Regional Network of the Year - North America : FCB Global Regional Network of the Year - Pacific : BBDO Worldwide Regional Network of the Year - Sub-Saharan Africa : TBWA\Worldwide Weber Shandwick Chicago | Pop-Tarts | Loewe Madrid | Klick Health Toronto | KVI Brave Fund Inc. | Rethink Toronto | Kraft Heinz | Dentsu Creative Amsterdam | KPN | LePub | Amsterdam | Philips | Publicis Conseil Paris | Renault Group Congratulations to the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday
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The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday
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Two simple dots... can make a big difference. This idea is a great example of the creative power of this region – something that becomes big because it is creative. Something that captures hearts and minds because it's relevant. Not because there's a celebrity in it. Not because we spent 1M dollars producing it. But because it's a powerful idea. D&AD is the hardest award to get in this business. This is the one you don't win, you earn. This idea earned it. Havas earned it. Congrats, team! Fabio Silveira Anshuman Bhattacharya, Joao Medeiros, Michele De iuliis, Rickie Lee Cheyne, Samantha Sieiro Pires, Ahmad Raslan, Misk Fekaiki, Adrian Mutescu, Bruno Araldi, Serena Abi Aad, Anyce NEDIR, Mia Moussa, Selina Khiroya, Razan Karim, Sarah Skaf Dany Naaman, Dana Tahir, Houda Tohme, Carlos Nadal, Alejandro Fischer, Oliver El Obeid, Varun Kohli, Makram Georges Khater, Rami Husseini, karine barakat Havas Creative Network, Havas Middle East, Havas
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2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.
For the second year in a row, IMPACT BBDO has been ranked the No.1 agency in the Middle East and Africa on the WARC Creative 100 Rankings. It’s also the second year in a row that we are listed among the Top 10 agencies in the world. The WARC Creative 100 is a ranking of the world’s most awarded companies for creativity. It acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers. IMPACT BBDO is the only Middle Eastern agency to be listed in the global Top 50. Congratulations to our amazing teams and our incredible brand partners, without whom this would not be possible. BBDO Worldwide #IMPACTBBDO #WARC #BBDO
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Digital Marketing Specialist | Proficient in SEO, SEM, Social Media & Programmatic Advertising | Dedicated to Client Success & Innovation | Ex - Clodura.AI | Ex - RenB Digital
🚀 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮, 𝗗𝗲𝗹𝘁𝗮, 𝗮𝗻𝗱 𝗡𝗕𝗖𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗧𝗲𝗮𝗺 𝗨𝗽 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗣𝗮𝗿𝗶𝘀 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 𝟮𝟬𝟮𝟰! 🚀 The Olympics are here, and the excitement is palpable! Coca-Cola, Delta Air Lines, and NBCUniversal have come together to create some truly groundbreaking advertising campaigns for Paris 2024. Coca-Cola is bringing a campaign that celebrates unity and the power of sport, perfectly capturing the Olympic spirit. Delta, as the official airline of Team USA, is highlighting the journeys of athletes and fans alike, showcasing the magic of travel and adventure. And NBCUniversal? They’re pulling out all the stops to bring the games to life like never before, offering brands fresh and innovative ways to connect with a global audience. 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿? 🌍 𝗨𝗻𝗽𝗿𝗲𝗰𝗲𝗱𝗲𝗻𝘁𝗲𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: This partnership is a masterclass in how strategic alliances can create unforgettable experiences. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: Each brand is playing to its strengths, promising ads that will not just be seen but felt, deeply resonating with diverse audiences. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝗮𝗰𝗵: The Olympics connects millions worldwide, offering an unparalleled platform for visibility and engagement. As we cheer on our favourite athletes, these campaigns are set to redefine how brands connect with audiences globally. It’s all about creativity, strategy, and collaboration at its finest. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗼𝗻 𝘁𝗵𝗶𝘀 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽? 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗶𝘁 𝘄𝗶𝗹𝗹 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀? #Marketing #Advertising #Olympics2024 #CocaCola #DeltaAirLines #NBCUniversal #BrandStrategy #GlobalReach #Innovation
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When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.
📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions
WPP wins most Creative Company at Cannes Lions 2024
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Marketing & Communications Executive | Chief Storyteller | Customer Champion | Change Catalyst | Business Builder
🌟 Inspired by Cannes Lions 2024! 🎬✨ Though I couldn't attend the Cannes Lions International Festival of Creativity this year, I’ve been following the updates with great interest. As a brand and communications enthusiast, the insights from Cannes have been incredibly inspiring. Key Highlights: --Innovative Campaigns: The creativity and impact of the campaigns showcased were outstanding, setting new standards in brand storytelling and social consciousness. --Tech Trends: The latest in AI, VR, and immersive experiences are transforming how we engage with audiences. --Global Networking: The festival fostered a dynamic exchange of ideas and collaboration among industry leaders, highlighting the power of community. Insightful Sessions: Emphasis on authenticity, purpose-driven marketing, and inclusivity in brand communication provided valuable strategic insights. --Celebrating Creativity: The festival underscored the transformative power of creativity in our industry. Takeaways for Marketing Professionals: --Embrace technology while keeping human connection at the core. --Craft authentic, impactful narratives. --Prioritize diversity and inclusion in all communication strategies. --Continuously learn and collaborate to stay ahead in the evolving landscape. The insights from Cannes have reignited my passion for brand and communications. I’m eager to implement these learnings and elevate our creative strategies. Did you follow Cannes Lions this year? I'd love to hear your thoughts and key takeaways! #CannesLions2024 #Branding #Communications #Creativity #Innovation #Networking #DiversityAndInclusion #Storytelling #Marketing
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Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding
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Let's just look past how young I look compared to the Santa-in-waiting I see when I now look in the mirror. I want to tell you a story... These are the MBNA geeks - the centre piece of a major rebrand we launched (with loads of help from TBWA\MCR) back in 2015. It was great work, and helped to supercharge MBNA brand recognition. But, that's not the story. Fast forward to a year later, and to mark the launch of the second phase of the campaign (which saw Jenny Monks buy a van - more on that another time), we bring the geeks into the MBNA head office in Chester to meet the broader team. It was a great day, with the geeks hamming it up for the staff, and generally being wonderful. To launch the campaign internally, I'm joined on stage by Paul Sinclair. The event is screened throughout the building - so about 2,000 people watching. Paul and I tag-team on telling the story behind the work, before sharing the ad and bringing the geeks out on stage. It was a great event. The only issue: as I walk off stage, feeling pretty bloody good about the event - one we (or, more accurately, Jenny Monks) had carefully managed down to the last detail - I realise that I was given a gift by my 4 year-old daughter before I left for work. A fairy sticker had been deposited on my arse, and as a 'walker' when presenting, it had 100% been visible to those even without a keen eye. The lesson: always check your arse before walking on stage. #presentation #arse #fairy 📸 by me, with fairy out of view
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👉Collisions create sparks, so fearlessly embrace the differences✨ This week, I had the privilege of immersing myself in a wealth of creative insights shared by Guan Hin Tay, the Creative Chairman of BBDO Worldwide Singapore. The course reignited my passion for creativity through the intriguing case studies and ads that were presented, inspiring me to craft campaigns that rival those of the industry luminaries I admire.💓 A pivotal takeaway is the importance of embracing unconventional thinking and fearlessly initiating collisions of ideas. During my year in the advertising agency realm, I encountered numerous challenges that demanded innovative solutions to captivate target audiences and stand out in the market. However, I occasionally failed due to an overreliance on conventional strategies and common ideas. From now on, I know that by daring to collide familiar concepts, we can unlock more possibilities and creativities that were previously unexplored. Therefore, I am committed to embracing collisions and shattering conventions!🙌 I deeply appreciate Pei Wen Wong for arranging this journey of collision. I can't wait to think outside the box and apply all these treasured insights as we brainstorm for our upcoming advertising contest in D&AD! Let's harness this momentum to elevate our creativity and deliver projects that shine with the pride of MMC and NTU. Exciting times lie ahead!🏆 #MMC #NTUSG #MC6348 #IssueinteractiveinAdvertising #Creativity
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3moCongrats! 👏🏻👏🏻👏🏻