Devinder Sharma’s Post

Very insightful article! I have few queries though. 1) Demanding Safe and Healthy food, does it mean preferring organically produced food? 2) If so, affordability of organically produced food is limited to only higher income individuals. 3) middle class society will be a BIG change driver but it is more price sensitive… Can someone through some light on the above with their POV.

Well said! Farmers grow what kind of food we consumers vote for with our money. There is no escaping from the responsibility of making our demand and purchase speak for what produce needs supporting. Given that processed food industries are also major consumers, it would help to lobby for and demand by citizens the rules that require more info on ingredients and health grading to be displayed. Revant Himatsingka (Food Pharmer)

Now, this author is talking about the role of the market! That’s a good news. Yes, increased consumer demand for chemical free produce will help promote growth if two important prerequisites happen. .1 Reliable or Trustworthy systems for certification of organic produce and 2. Market Segmentation of organic produce. The price for organic produce could be almost twice than that for the nonorganic produce. It is questionable if there will b to e adequate demand for organic produce at that price. It is doubtful if that demand will increase as is expected!

Today, most of the products are supply driven. Big F&B companies like Coke, Pepsi, Nestle etc are not selling what consumers need. Rather, “want” is created for these high calories food which otherwise would not create any demand. The public in general gives least priority to food the are eating. Yes, organic food or natural food will find its place with some increase in demand but will not be leading the market. Supplements, Superfoods, convenient food, Ready to cook and ready to eat foods will be pushed by big corporates and will drive the market.

Devinder Sharma - let us make this bigger messaging. Let us treat as a manifesto for a larger movement and build it further. Would love to discuss. Subhasri Prasad

Thanks for validating my belief, sir. Happy to hear from you that the direction we are dreaming and driving in, is the right one. Precisely why we are equally focused on seed and soil on one hand, and source traceability and sale (+ value add) on the other.

Love this approach! Very effective! Tackling such a subject needs a 360 degree approach involving all stakeholders - farmers, consumers, gov't and supply chain!

Devinder Sharma Well articulated concept promoting the natural farming, which essentially should be strategically inclusive, scaling up production of safe & nutritous food. It is now the responsibility of each of the value chain stakeholders to align with the consumer expectations. Tech’Intervention for Tracebiity need to be prioritized to reflect the transpency, providing access to the consumer market, with policy directives adherence enforced across the backward as well as forward integration, beyond the best production practices NITI Aayog Parmesh Shah Department Of Farmer Welfare and Agriculture Development

In the Silicon Age, organic food will be plentiful, affordable, and nearby using the non interest food based financial system.