We are excited to announce that we have expanded our strategic partnership with Wipak, the industry’s leading provider of flexible packaging solutions for global markets. Together, we are helping global brands and retailers embrace an eco-friendly strategy for product packaging. By combining Digimarc digital watermarks and Wipak’s printed film technology, food, medical device, and pharmaceutical companies can now achieve sustainability and profitability goals through innovative packaging designed to advance the fight against plastic pollution and speed the path to net zero. Wipak CEO Karri Koskela shares why this partnership is critical today. “Eco-friendly packaging goes beyond being environmentally conscious. It is packaging that remains functional to minimize the environmental impact. Through our partnership with Digimarc, our customers not only receive packaging made from responsibly sourced materials, but they also receive packaging designed for recycling and reuse, contributing to our goal of a circular economy.” 🌟 Sustainability + Profitability 🌟 Just as the Universal Product Code (UPC) or European Article Number (EAN) revolutionized retail operations while generating invaluable novel purchase data, Digimarc Recycle revolutionizes plastic recycling while generating invaluable novel consumption data and sustainability metrics. Digimarc digital watermarks add value throughout the product lifecycle to enhance profitability and inform smarter outcomes. Once applied, digital watermarks support product authentication, manufacturing and supply chain inspection, dual-factor customer loyalty programs, next-generation retail checkout, and other enterprise applications, providing accretive value. You can learn more about the Digimarc + Wipak partnership here: https://lnkd.in/g_Fc-_22 #sustainability #profitability #digitalwatermarks #smartpackaging #recycle #collaboration #CoE #partnership #netzero #circularity #plastics
Moving forward!
Fantastic update!
Chief Executive Officer at Wihuri Packaging
3moImagine that you can track & trace your packaging throughout the supply chain. Imagine that you can prove it by numbers to customers on recycling rates or the necessary evil tax-man to get your EPR fee adjusted. Imagine you can catch fraud. If you wait for the future, you will be late once you get there. Contact us of details and start digitalizing your packaging. Not today - yesterday.