Digital Jalebi - Experiential Design Studio’s Post

During my morning Zwift (bike) ride, I was reminded of the power of WOM and how limited software attribution is at revealing a complete picture of buyer behavior. As I rode with 15K+ other riders a group chat began (viewable to all) discussing bike equipment recommendations for which one rider responded "I'm clicking the Buy Now button as soon as I finish this ride" after being recommended to buy the Wahoo Kickr indoor trainer. Then, other riders began posing questions to the group for buying advice — such as asking riders from Italy for best places to stay in Milan so they could complete their vacation bookings this month. I see these type of buying advice chat exchanges on nearly every ride (3X-5X/week) and it goes beyond bike-related conversations to include: consumer electronics, business travel, apps, and more. Talk about "dark social" -- this type of in-app (or "during entertainment") WOM simply cannot be captured without serious spy tracking software and/or violating privacy. Meanwhile, Wahoo will probably (incorrectly) attribute their $1299 sale to an organic traffic hit to their website -- which is precisely the attribution disconnect that businesses face every day when trying to track conversations and influence that are simply invisible to attribution software.

🚀 **GymGamEnt: Where Gaming Meets Movement!** 🚀 Dear LinkedIn friends, We are thrilled to introduce **GymGamEnt**, our latest innovation from the Star2Fit family, specifically designed for our youngest audience. Imagine a world where your children can enjoy the benefits of physical activity while diving into the adventures of a video game. 🌟 **The Genesis of GymGamEnt** 🌟 During the recent edition of the Innovation MakerFaire in Rome in 2023, we had the opportunity to let a broad audience try our Star2Fit platform. It was in that context that we observed the enthusiasm of parents for a product that could encourage their children to move more, leveraging the appeal of the digital world, a language so dear to the little ones. 💡 **What is GymGamEnt?** 💡 GymGamEnt is the result of this vision: a safe and stimulating environment where children aged 5 to 12 can exercise and have fun, all thanks to the magic of Augmented Reality. Our platform combines physical activity with the fun of video games, promoting an active lifestyle in an innovative and engaging way. 🌐 **Availability and Access** 🌐 Currently, GymGamEnt is accessible via the web, and we are happy to invite educators, parents, and anyone interested or simply curious to try our first version. Access is completely free, with the goal of collecting feedback to improve and adapt our offering to the needs of our young users. 📅 **What to Expect in the Coming Weeks** 📅 In the coming days, we will share more details on how to access GymGamEnt and how your participation can help us shape the future of motor learning and digital fun for children. Stay tuned to find out more about how we can together transform physical activity into an exciting adventure for the little ones! We invite you to join us on this exciting adventure. For more information, follow us here on LinkedIn and do not hesitate to contact us to express your interest or for any questions. 🌈💪 #GymGamEnt #Star2Fit #AugmentedReality #Innovation #PhysicalEducation #EducationalGames #MakerFaireRome

🚀 **GymGamEnt: Where Gaming Meets Movement!** 🚀 Dear LinkedIn friends, We are thrilled to introduce **GymGamEnt**, our latest innovation from the Star2Fit family, specifically designed for our youngest audience. Imagine a world where your children can enjoy the benefits of physical activity while diving into the adventures of a video game. 🌟 **The Genesis of GymGamEnt** 🌟 During the recent edition of the Innovation MakerFaire in Rome in 2023, we had the opportunity to let a broad audience try our Star2Fit platform. It was in that context that we observed the enthusiasm of parents for a product that could encourage their children to move more, leveraging the appeal of the digital world, a language so dear to the little ones. 💡 **What is GymGamEnt?** 💡 GymGamEnt is the result of this vision: a safe and stimulating environment where children aged 5 to 12 can exercise and have fun, all thanks to the magic of Augmented Reality. Our platform combines physical activity with the fun of video games, promoting an active lifestyle in an innovative and engaging way. 🌐 **Availability and Access** 🌐 Currently, GymGamEnt is accessible via the web, and we are happy to invite educators, parents, and anyone interested or simply curious to try our first version. Access is completely free, with the goal of collecting feedback to improve and adapt our offering to the needs of our young users. 📅 **What to Expect in the Coming Weeks** 📅 In the coming days, we will share more details on how to access GymGamEnt and how your participation can help us shape the future of motor learning and digital fun for children. Stay tuned to find out more about how we can together transform physical activity into an exciting adventure for the little ones! We invite you to join us on this exciting adventure. For more information, follow us here on LinkedIn and do not hesitate to contact us to express your interest or for any questions. 🌈💪 Ana Lameiras Lucia Sirocchi Andrea Lucchetta Marta Pagnini Xavier Brown Andrea Pisanu Marica De Angelis Alessandro Francesco Ercolani Alberto De Nova Filippo Costa Charles Ledbetter Viktor Strömberg Jeroen Vlaskamp Thera Vlaskamp Jack Hodzelmans Emerson Silveira Giandomenico Palermiti Marco Camisani Calzolari Daniela Robba Mauro Mastronicola Laura Maestri Andrea Trapani Christopher Carabott Pietro Labriola Edmondo Sparano Giacomo Urtis Adrian Attard Trevisan , PhD, MBA Francesco Fugazzi Fabrizio Cardinali Prof. Antonio Imeneo -UniFUNVIC Brasil- Marta Mainieri #GymGamEnt #Star2Fit #AugmentedReality #Innovation #PhysicalEducation #EducationalGames #MakerFaireRome

Ready to captivate your audience with a memorable Christmas marketing campaign? 🎄 Why not make it playable? From advent calendars to drop games, using marketing gamification brings a unique sense of Christmas cheer to your target audience while also helping you drive real results. Our Christmas inspiration guide is here to help you stand out during one of the busiest retail holidays. What's inside? 🎄 10 Inspirational Christmas campaigns across different industries. 📢 Valuable promotion strategy ideas: learn how to spread the word about your playable Christmas campaign. Check out our Christmas inspiration guide for real-world examples of Christmas campaigns: https://lnkd.in/dEBWghQJ #ChristmasMarketing #MarketingGamification #Playable

When brand engagement meets pure fun! 💥 At #AndroidLand, we designed a game for Garnier where players had 30 seconds to make their way to victory by tapping on the buttons! The result? Non-stop fun, a buzzing crowd, and unforgettable brand interaction! 🎮✨ #GarnierGameOn #TapToWin #ExperientialTech #BrandEngagement

The “Speed Camera Lottery” experiment in Stockholm has shown us the incredible power of gamification to drive positive change. 🚗💡 Here are some key outcomes: Reduction in Speeding: The average speed of drivers decreased by about 22% in the areas where the speed camera lottery was implemented. This proves that the incentive of potentially winning a prize can effectively encourage drivers to adhere to speed limits. 🏆🚦 Increased Awareness: The experiment raised awareness about the importance of road safety and the consequences of speeding. It demonstrated that positive reinforcement can be more effective than punitive measures alone. 📢🚸 Public Engagement: The initiative received widespread attention and support from the public, showcasing how gamification can be used to address social issues in an engaging and innovative way. 🌍💬 Overall, the “Speed Camera Lottery” is a brilliant example of how gamification can be applied to promote safer driving habits and improve public safety. Let’s continue to explore and implement innovative solutions that make our world a better place! 🚀✨ #Gamification #RoadSafety #Innovation #PositiveChange #PublicEngagement #SpeedCameraLottery #BehaviorChange #SafeDriving #Inspiration #FutureOfSafety #CreativeSolutions #CommunitySupport #ImpactfulInitiatives #DrivingInnovation #SafetyFirst #TechForGood #SocialImpact #EngagingSolutions #TransformativeIdeas #EmpowermentThroughPlay

Get moving and make every step count with Street Tag! Turn your daily walks, runs, and bike rides into fun, interactive challenges. Earn points, unlock rewards, and compete with friends and your local community. Download the Street Tag app today and start turning your fitness journey into a game!

More than ever before, market trends show that customers are seeking out more innovative, creative, and diverse excursions when choosing how to spend their well-earned money.    More than just a product, consumers are looking for a memorable experience. That is why here at Seeds Consulting we are delighted to be collaborating with State of Play Hospitality, the innovative creator behind experiential leisure concepts Bounce and Hijingo.   Combining proprietary technology with classic games and stellar hospitality, State of Play has achieved incredible success and cultivated a fantastic reputation in the world of competitive socialising.    Bounce is the ultimate Ping Pong experience in London, where guests can enjoy an array of games from classic, to immersive tech enabled Ping Pong, to Shuffleboard. Hijingo has revolutionised the Bingo experience since opening in Central London, with electrifying spectacles of impressive visual effects, talented live entertainment, stadium-grade lights, and energetic music through 3D cinema speakers.   These exciting brands are now expanding through franchising, with State of Play seeking experienced operators to join their journey and spread the fun even further. Follow the links to learn more: https://lnkd.in/eNbVKtpa https://lnkd.in/e7njE2Km State of Play Hospitality Hijingo #franchiseopportunities #experientialleisure #competitivesocialising #foodandbeverageindustry #success #hijingo #brand #bingo #bingofranchise #foodfranchise #bounce #pingpong #pingpongfranchise

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Ever wonder what makes Bright Room different? 👀 ✨ It’s dating, but with a twist. We’ve added gamification to level up your experience and make every moment count. Ready for fun, excitement, and rewards with every interaction? Try Bright Room today and start your adventure! 🚀 #DatingReimagined #GamifiedDating #BrightRoomVibes #FunConnections #LevelUpYourLove #JoinTheJourney #rumorsdatingapp