Digital Labin Conference’s Post

Just 1 secret for being a successful #ProductOwner   The common secret unites #Spotify #Amazon & #Airbnb What is that?   #Spotify   👉 Product Owners prioritized user feedback ✍️ Action: iterated based on what users wanted. 🎯 Result: enhancing user satisfaction and engagement.     #Amazon   👉 Prioritize customer needs over a predefined set of tasks. ✍️ Action: Led to "1-Click Ordering" & personalized recommendations 🎯 Result: Customer loyalty and increasing sales.     #Airbnb   👉 Prioritizing user experience based on host and guest feedback. ✍️ Action: Helped them evolve their platform 🎯 Result: Higher satisfaction rates and a stronger community.   So, Product Owners prioritize value, not tasks! #agile #continuousimprovement

As part of my learning journey with The Product Folks here is my first assignment! Problem Statement: Analyzing the user onboarding experience of a popular real-world B2C/B2B product and suggesting few steps for the improvement. I have decided to explore Spotify, as it is one of my favorite products. 🧠 I'm eager to hear different viewpoints and create a more meaningful exchange of ideas. Feel free to share your insights or your feedback in comment. #Spotify #OnboardingExperience #productmanagers #Insurjo #InsurjowithTPF #Theproductfolks

Customer Obsession is the New Black! Ever wondered how companies like Apple, Amazon, and Netflix manage to keep us hooked? 📱📦📺 It's all thanks to the rise of CXOs - Chief Experience Officers! Just a few years back, the idea of having someone solely focused on the customer experience was unheard of. But now, companies like Airbnb, with their Chief Experience Officer, are leading the charge in putting the customer at the heart of everything they do. 🏠💖 By innovating across the board, from product design to customer service, these CXOs are turning customers into loyal fans. Whether it's personalized recommendations on Spotify or seamless shopping experiences on Zappos, they're making magic happen! 🎶🛍️ Let's chat: Which companies do you think are rocking the CXO game? Drop your thoughts below! 👇🌟 #CXO #CustomerExperience #RisingCXO's #AppleCustomerService #Amazon #Zappos #Netflix #Indigo #CustomerServiceOnTop

📊 Why Data-Driven Decisions Rule 🌐 In product management, data is your North Star. Here's why: 🎯 Customer-Centric Solutions: Data reveals user insights for tailored solutions. Netflix's recommendations boost satisfaction. 🚀 Smart Prioritization: Data helps focus on impactful features, like Airbnb optimizing bookings. 💼 Minimizing Risk: Data validates ideas, reducing costly missteps. Google Glass taught us the importance of data-backed decisions. Let's steer innovation with data! 🛰️ #DataDriven #ProductManagement

Today, it’s not just about *what* products get to your customers—it’s also about *how* they get them. 📦 We surveyed over 5,700 consumers about their views on delivery. It's clear from the findings that quality delivery has moved from a "nice-to-have" luxury to a core expectation. Scaling your business and winning over more customers starts with the last mile. 🔔 Explore the benefits of offering on-demand delivery, and how different delivery tech solutions from Uber can make this more manageable for your business. https://lnkd.in/e_mqKutq

A+ Customer Service Fuels My Passion for Data Analysis at Spotify Today, I experienced exceptional customer service from Rose A. at Spotify. While navigating a billing issue, Rose not only addressed my concerns promptly and professionally, but also provided clear explanations and a dedicated follow-up process. This positive interaction left me feeling valued and empowered, reminding me of the immense impact customer-centric organizations can have. Interactions like this fuel my passion for joining a company like Spotify, where data analysis plays a crucial role in creating seamless user experiences. Analyzing customer behavior and feedback can yield valuable insights that not only improve service but also foster genuine connections. Being surrounded by individuals like Rose, who prioritize customer satisfaction with empathy and efficiency, would be an invaluable learning experience. It would allow me to contribute my data analysis skills while growing personally and professionally, surrounded by such a positive company culture. #Spotify #CustomerService #DataAnalysis #CareerGoals #LearningJourney

🆕 New blog! Ready to elevate your experimentation game to the next level? 💡 Our latest blog post is live and we lay out how the ABsmartly platform can help any organization start experimenting like Booking.com, Netflix or other big tech players. Dive into the world of experimentation with Jonas Alves and a simple philosophy: every feature, every change, and every innovation is a hypothesis waiting to be tested. #experimentationculture #experimentation #abtesting #absmartly #advancedstatisticaltools #groupsequentialtesting 🔗 https://lnkd.in/dt-z5Jbp

The Power of Customer Obsession: Lessons from Netflix 🚀 👉 Ever wondered how companies like Netflix have mastered the art of consumer delight? Gibson Biddle, former VP of Product at Netflix, shares his insights on how they transitioned from customer focus to customer obsession, powered by consumer science. 1. "We need Consumer Science to get there." This was the revelation from Netflix's CEO, Reed Hastings, to Gibson Biddle, when he joined the company in 2005. It was a call to develop remarkable consumer insight. 2. From Customer Focus to Obsession: Biddle emphasizes that while customer focus is great, obsession is even better. They shifted from asking, "What do customers say?" to a more empirical "Let’s test it!" approach. 3. Building the Foundation: Their journey into consumer science began with existing quantitative data. They dug deep, analyzed the rates, and found interesting patterns like the effect of price cuts on summer cancellations. 4. Harnessing Qualitative Insights: Focus groups, one-on-one sessions, and usability tests became vital. They needed to understand not just what customers said but how they behaved. 5. Surveys with Purpose: Netflix wasn't quick to embrace surveys. However, demographic surveys, cancel surveys, and sample data helped them get valuable insights. Their Net Promoter Score (NPS) soared to 78. 6. A/B Testing for Wisdom: Biddle highlights the importance of A/B testing to find the right balance between customer delight and margin. They were willing to spend up to twice the lifetime value of a customer for the sake of delight. 7. Consumer Science as the Bedrock: They formed a culture where consumer science was the bedrock. It involved creating a robust set of "e-staff metrics," engaging in high cadence testing, and developing a product strategy guided by consumer insights. 8. Patience and Evolution: Biddle reminds us that becoming a great company takes time. The transformation from focus to obsession took around twenty years at Netflix. 🔗 Dive deeper into the article: https://lnkd.in/djFvJfTe These are my learnings from the article written by Gibson Biddle and shared by Shravan Tickoo in our PM community group. I will try to share my learnings and insights with all of you regularly. My Book recommendation - Never Split the Difference Please leave a reaction if you like my content. #CustomerObsession #ConsumerScience #Netflix #ProductDevelopment #ABTesting #CX

Unlock the true potential of your product by embracing a culture of hands-on use within your team. Empower employees with credits to use your services, akin to Uber's approach, and encourage them to "eat their own dog food." This not only enhances product familiarity but also motivates your team to identify and address bugs directly. The result? Unexpected, invaluable insights that can significantly improve user experience and product quality. Dive into this practice and be prepared for delightful surprises that propel your product forward. #ProductImprovement #TeamEngagement #Innovation