Jerry Bernhart’s Post

BERNHART ASSOCIATES' "WORKING KNOWLEDGE": Sharing insights from 33 years experience in the recruitment of leaders in marketing and digital commerce. Announcing the placement (not an active search) of a Sr. Manager of Digital Marketing (omnichannel retailer). Some key takeaways: ● Has experience across many aspects of digital marketing including oversight of retail eCommerce channel operations from customer acquisition to fulfillment. ● Through refinement of high-volume PPC campaigns and deep Search Engine Optimization, he achieved substantial increases in page views and in organic traffic in his previous job. ● He also had some experience integrating and managing email marketing and CRM programs with segmented campaigns, and creating promotional calendars in coordination with retail store managers. ● Was a bit too junior for the role, but that was OK. He is a "T" marketer, with deeper experience in the areas the client needed most, but exposure to many other areas with a strong desire to learn what he doesn't know. Don't just assume an employer thinks you're hungry to learn. TELL THEM! "Let's explore the possibilities" #bernhartworkingknowledge #ecommerce #ecommercejobs #digitalmarketing

Job Position: “Modern Trade & E-Commerce Manager” Seeking Application for one of our Honourable Client #Hiring #Applynow #Jobopportunity #Careers #Careeropportunity #Careergrowth #Careerbuilder #jobsearch #Career #Recruitment #jobshiring #Vacancy #Jobvacancies #Employment #Hire #jobtoday #Urgent                                                                                                                            Job Description / Responsibility Overall responsible for managing the Omnichannel (Modern Trade, E-Commerce & Institutional Channel) sales numbers with marketing initiatives. This position will also focus on using analytics to drive engagement and conversion. Responsibilities      ·        Prepare the Modern Trade Sales Strategy and growth plans in line with Business Strategy. ·        Designing and executing specific promotions and offers, remarketing activities, specific targeting and sampling. Manage agencies for the Advertising, BTL, Market Research, PR, Campaigns, New store launches. ·        Organized brand promotional events by utilizing “Canopy”. Generate leads from all the channels and converting the leads into business. Spearheaded end-to-end conceptualization & execution of marketing strategies to create the desired brand image; facilitated strategic decisions on Pricing Strategies, New Product Launches, Customer Engagement Programs and Product Trainings to drive strong business/revenue growth. ·        Administering the site inventory; designing and implementing new daily, weekly and monthly performance reporting to track conversions. ·        Partner with the Head Marketing and Brand Managers to develop the specific strategies and identify requirements. Prepare the Modern Trade marketing strategy & growth plans in line with business strategy. ·        Maintains and expands customer base; building and maintaining rapport with key customers; identifying new customer opportunities, Responsible for market share gain for company products in market. ·        Lead resource for planning and negotiating for in-store activations, visual merchandising, sell-out plans with the accounts. ·        Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or off-set competitor marketing moves based on learned trends and insights. ·        Work closely with business teams, marketing head, brand managers, creative teams and various external agencies to develop effective marketing communicating and campaign.

#hiring Director Digital Acquisition Partners, New York City, United States, fulltime #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs #SalesMarketing Apply: https://lnkd.in/giPhShBj As the Director of Digital Acquisition Partners you will be responsible for leading our digital e-tailer strategy. The ideal candidate will possess a deep understanding of e-commerce trends, digital marketing strategies, and retail partnerships. In this role, you will be responsible for developing and executing strategies that enhance our online presence, optimize our relationship with digital retailers, and drive revenue growth. Responsibilities Strategy Development: Lead the development of a comprehensive digital retailer strategy aligned with the company's overall business goalsIdentify emerging trends, technologies, and opportunities in the digital retail landscape to maintain a competitive edgeCollaborate with cross-functional teams to integrate the digital retailer strategy into the broader marketing and sales plansDigital Retailer Relationships: Cultivate and maintain strong relationships with key digital retailers, platforms, and marketplacesNegotiate and manage partnerships to ensure optimal terms, visibility, and placement of our products on partner websites, centers and win mindshareCollaborate with retail partners to develop joint marketing campaigns and promotionsE-commerce Optimization: Develop strategies to improve the customer journey, user experience, and conversion rates on digital retailer platformsUtilize data-driven insights to identify areas for improvement and implement tactics to enhance online shopping experiencesPerformance Analysis: Establish KPIs and performance metrics to assess the success of digital retailer initiatives. Regularly analyze and report on campaign performance, identifying areas of success and opportunities for refinement. Make data-driven recommendations for adjustments and improvements based on performance analysisMarket Research and Competitor Analysis: Conduct ongoing market research to stay informed about industry trends, competitive landscape, and consumer behavior. Use market insights to proactively adjust the digital retailer strategy to maintain relevance and capitalize on new opportunitiesBudget Management: Develop and manage budgets for digital retailer initiatives, ensuring efficient allocation of resources to achieve desired outcomesQualificationsBachelor's degree in Marketing, Business, or a related field

#hiring Head of North American Retail Marketing, Denver, United States, all #jobs #jobseekers #careers #Denverjobs #Coloradojobs #SalesMarketing Apply: https://lnkd.in/eeWbdbYA Head of Retail Marketing-North AmericaAre you ready to advance our Employer Brand and messaging within a global financial services company, helping attract and retain our most valuable asset, besides our people, our customers? Are you skilled at driving customer retention and engagement by developing innovative and creative marketing campaigns, specifically focused on retail? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then its time to join Western Union as our new Head of Retail Marketing-North America.Western Union powers your pursuit.In this unique global role, you will lead and develop a global team of talented marketers and design and govern processes for the following:Role ResponsibilitiesOverarching the North American retail Marketing annual strategy planDrive the retail marketing initiatives at the store level.Define the strategy and execution for marketing campaigns, trade shows, visual identity.Develop Go-To-Market best practices, toolkits, and programs to improve revenue from marketing across retail channels.Establish measurement frameworks, metrics and KPIs to ensure effective and efficient customer acquisition.Partner with internal stakeholders to align Retail Go-To-Market strategy to business strategy.Partner with other key stakeholders: Technology, Operations, Business, Legal/Compliance to successfully implement multichannel Go-To-Market strategy.Lead cross functional, geographically dispersed teams.Role RequirementsMBA or advanced degree preferred.Bachelors degree in marketing/business administration, or related discipline is highly desirable.15 years + of professional experience in operating Retail Marketing and or Franchise environment with great focus on execution.Track record of proven success.Extensive marketing, Go-To-Market, and commercial knowledge to adequately communicate strategic plan.Ability to work individually, or collaborate with others in a global, fast-paced environment, dealing with ambiguity, making quick decisions, and managing tight timelines.We make financial services accessible to humans everywhere. Join us for whats next.Western Union is positioned to become the worlds most accessible financial services company transforming lives and communities. Were a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.Just as we help our global customers prosper, we support our employees in achieving t

#HIRING Yes, it is that time again! We continue to grow, we continue to lead and we are still not even reaching the full potential we have to offer for our clients and partners! So we need you! And why we need you? We're on a mission to transform the omnichannel experience for our clients and partners. We're not just leading the way, we're #crushing it with: * Full-funnel #omnichannel solutions: Delivering seamless experiences across every touchpoint. * #Premium, quality inventory. * Obsessed with exceeding expectations at every level. * Best-in-class #proprietary tech: We build the tools that empower our success. * 2nd largest #reach in the Netherlands: Connecting with audiences on a massive scale, on every device. Shall I continue or you think this triggers you already to re-think your current career? And you are ready for your next step, or better: #leap, in your career? Have a look below and let me know if you think you got what it takes to help us succeed even more! #Teads #outstream #contextual #CTV #inread #career https://lnkd.in/ektncctf

🔥JOB OF THE WEEK🔥 … We are looking for a world-class VP of Digital Experience and Ecommerce for a well-known outdoor brand based in the mountain time zone. This is an on-site leadership role. 🟥 RELOCATION IS REQUIRED 🟥 Because I will be unable to vet applicants from generalist job scraper sites (juju, execthread, etc), I will not be posting this job on EcommerceJobs -- at least initially. I am limiting my search to members of this audience. To apply for this role, you’ll need to DM me your interest and — if you qualify (see below) — I will send you the client’s confidential spec by return. HERE'S THE SKINNY: This kickoff call was a attended by 1/ me, the firm’s President for North America, 3/ a marquee interim VP of Ecom whom I placed several years ago at one of America’s most famous outdoor apparel brands, and 4/ an HR Business Partner. It was a 110 minute no-BS deep dive by four ecom vets who know their stuff. To win in this role, you'll need to have a proven playbook for ... 1️⃣ MERCHANDISING, so you can partner with the firm's category managers to create assortment plans to market the right products at the right time in the right light. 2️⃣ DIGITAL MARKETING, to help you collaborate with the marketing teams to develop and execute data-driven ppc campaigns that drive brand awareness, customer engagement, and lead generation. 3️⃣ ANALYTICS / INSIGHTS to measure the effectiveness of digital initiatives, identify areas for improvement, and make recommendations for optimizing the consumer experience. 4️⃣ DIGITAL STRATEGY DEVELOPMENT, because what good is the ability to execute without a comprehensive digital roadmap that aligns with the organization's overarching strategic plan? 5️⃣ ECOMMERCE OPERATIONS, so you can take ownership of the firm's ecom ops piece as you build a best-in-class end-to-end online experience. 6️⃣ USER EXPERIENCE (UX), to manage the development / execution of a UX/CX that helps the consumer feel better about him/herself because of their relationship with the brand. 7️⃣ TECHNOLOGY INTEGRATION, to identify and implement the latest digital tools, platforms, and technologies that tighten the alignment between digital experience, operational efficiency, and continuous innovation. 8️⃣ CROSS-FUNCTIONAL COLLABORATION, to build strong partnerships with internal stakeholders, including marketing, product development, and CS. 9️⃣ TEAM LEADERSHIP, so you can develop, mentor, and grow a high-performing digital experience team. Has anyone ever described you as "the best boss they ever had?" Great! We'd like to chat with them. BOTTOM LINE: This is a SOPHISTICATED and WELL RUN business run by highly competent and very nice people. 🟥 TO APPLY: If you'd like to know more, please DM me a link to your *CURRENT* $20+ million client-side DTC ecom store for which *YOU personally* run the P&L. 👍 to share!

🌟 Stepping into a New Role: Fractional CMO 🌟 Hello LinkedIn Community, I’m excited to share that after 15 years of driving growth for consumer brands, I’m embarking on a new journey as a Fractional CMO & E-Commerce Executive. My focus? Supporting small to mid-size omnichannel consumer brands to scale profitably by optimizing their end-to-end e-commerce and marketing operations in a cost-effective way. What I Bring to the Table: - 15 years of experience leading direct-to-consumer brands in digital marketing, e-commerce and CRM. - A passion for data-driven strategies and cost-effective solutions. - A commitment to enhancing brand integrity and market viability. I'm looking for my next client ready to start in May or sooner.  If you’re a Founder or CEO aiming to elevate your brand without the overhead of a full-time CMO, let’s talk. Your support means the world. If you know a brand looking for growth, feel free to share this post or reach out directly. #FractionalCMO #BrandGrowth #DigitalMarketing #ECommerce #StartupJourney #MarketingLeadership #BusinessStrategy #ConsumerBrands #ScaleUp

How to structure an effective multichannel marketing plan #DigitalMarketing #MarketingStrategy #MarketingTips

🏬 Job Title: Manager Marketing (Retailer Revenue Maximization) Department / Division: Marketing 🌐 External Interface Brands/Retailers Vendors Third-party agencies 📚 Minimum Qualification Graduate, MBA (Marketing) ⏳ Minimum Experience 6 to 10 years of experience in the retail industry; marketing experience is preferred 🔑 Special Skills/Attributes Negotiation Skills Client Networking Good communication skills 🎯 Overall Purpose/Objective of the job Responsible for maintaining a good relationship with mall retailers, achieving revenue generation through the sale of advertising space, various signages and promotion space across the center, and identification of new locations/spaces in the mall for additional revenue generation. 📋 Key Responsibilities Retailer Relationship Management: Meet retailers regularly to understand their marketing plans and marketing support requirements, offer special support to anchor brands, support seasonal launches, store launches, etc. Event Planning: To plan and organize events in association with retailers to give a thrust to specific groups/categories, and brands, thereby driving visibility and consumption. Communication: Communicate to external and internal stakeholders. Sending out all the marketing communication, and onboarding retailers for all mall marketing campaigns. Revenue Maximizing: Propose strategies/plans for retailers to generate revenue and achieve the yearly target through signages/space selling. Sponsorship and Barter Deals: Responsible for maximizing the retailers’ participation and generating sponsorship/barter for mall marketing campaigns. Signage Management: Determine the positions/sites for directional signages within the mall and ensure that the content of External Graphic Displays (EGD) across the mall is consistent with the finalized positions and branding principles. Supervise the quality of the displayed merchandise and retailers’ signages and timeliness in the installation of the same. Identify New Locations: Identify suitable new locations for permanent/temporary signage to generate additional revenue. Handling Gift Cards: Handling retailer’s Gift cards – regular collections, disbursement planning, maintaining the tracker, and preparing the reports for auditors. #ManagerMarketing #RetailerRevenue #RetailIndustry #MarketingStrategy #ClientRelationships #EventPlanning #CommunicationSkills #RevenueMaximization #SponsorshipDeals #SignageManagement #NewLocations #GiftCardManagement

Redefined CMO Role:--+ As a Retail Marketer, assessment of the shifting tides in our industry. The traditional, siloed approach to marketing, focused solely on acquisition, is no longer sustainable. Rising customer acquisition costs, an increasingly crowded digital landscape, and evolving customer expectations are forcing us to rethink our priorities. 👍Customer-Centricity: The New North Star The rise of Chief Customer Officers (CCOs) and Chief Guest Experience Officers (CGXOs) at companies like Ssense and Target is a clear signal – customer experience and retention are the new north stars. We need to go beyond mere brand awareness and build genuine relationships with our customers. This means understanding their needs and pain points, fostering communities around our brands, and delivering seamless omnichannel experiences. 👍The Power of Community Building The article rightly highlights the importance of community building. Hiring individuals with a proven track record in nurturing engaged communities is a game-changer. These communities become powerful amplifiers of our brand message, drive loyalty, and provide invaluable insights into customer preferences. 👍Data-Driven Strategies for Loyalty The success of Petco's loyalty program under their CCO is a testament to the power of data-driven strategies. By leveraging customer data effectively, we can personalize experiences, offer targeted promotions, and build stronger bonds with our most valuable customers. 👍The CMO: Adapting or Evolving? The high turnover rate among CMOs is a concerning but understandable reality. The role demands a multifaceted skillset – data analysis, creative vision, operational leadership, and an unwavering customer focus. Companies like Ulta are paving the way for a new breed of CMO – one who embraces a hands-on approach to customer experience, integrates seamlessly with other departments, and thrives in the fast-paced digital world. 🗝️ Challenges and Opportunities: The Road Ahead The evolving marketing landscape presents both challenges and opportunities. The CMO role needs to adapt, and perhaps even evolve, to encompass this new customer-centric paradigm. We need to embrace data, build strong cross-functional partnerships, and invest in talent that can navigate the complexities of the digital age. #leadership #ceomindset #Business #Brand #Strategy #Fashion #Retail #luxurybrands #cmoinsights #leadership #digital #PR #communications #Marketing #influencermarketing #recruitment #linkedinnews #London #Paris #USA #Dubai