"When the thundering herd of resumes fails you" 36 Years Experience as a Leading Solo Practitioner in Marketing Recruitment: DtoC • B2B • CMO/VP/Director/Manager • Clarity.fm Expert • 1300+ Placements • Author • Speaker
BERNHART ASSOCIATES' "WORKING KNOWLEDGE": Sharing insights from 36 years experience in the recruitment of leaders in marketing and digital commerce. Announcing the placement (not an active search) of a Sr. Manager of Digital Marketing (omnichannel retailer). Some key takeaways: ● Has experience across many aspects of digital marketing including oversight of retail eCommerce channel operations from customer acquisition to fulfillment. ● Through refinement of high-volume PPC campaigns and deep Search Engine Optimization, he achieved substantial increases in page views and in organic traffic in his previous job. ● He also had some experience integrating and managing email marketing and CRM programs with segmented campaigns, and creating promotional calendars in coordination with retail store managers. ● Was a bit too junior for the role, but that was OK. He is a "T" marketer, with deeper experience in the areas the client needed most, but exposure to many other areas with a strong desire to learn what he doesn't know. Don't just assume an employer thinks you're hungry to learn. TELL THEM! "Let's explore the possibilities" #bernhartworkingknowledge #ecommerce #ecommercejobs #digitalmarketing