Directive’s Post

Instead of a complete overhaul, assessing what's effective and refining priorities could help revamp your SEO strategy for 2024. This article by Search Engine Land provides guidance through key strategic aspects, covering business considerations to data, tools, content, and technical elements. #digitalmarketing #B2B #SEO #digitalmarketingstrategy

Just hit #1 organic in US for a $9k ($20 per click) keyword within 110 days of launching the Breaking B2B site. 'B2B SEO agency' We have a painfully simple process. And like to practise what we preach. Here's my process... 1. Go after money keywords first Map out keyword dream clients would search when ready to have a sales conversations in our focus niches for our focus offers. 2. Build best in class content Build a page that hits the search intent (article/listicle/solution page etc. AKA what ranks well on google for focus keywords ATM) and make the page more helpful, actionable, and in-depth than anything else on the web. Craft copy that is based on rock solid customer research so it resonates and converts. With a design that is easy to navigate w/ social proof and clear CTAs (based on user intent and type of page). 3. Basic technical work URL to have focus keyword in, same for meta data and heading tags. Apart from that not a tonne of technical BS. 4. Publish at scale Build and publish pages at speed. This is the main advantage we had at Breaking B2B and any b2b tech company has over huge competitors. No red tap to slow down production. Give it time to see how they rank. They keep looking for gaps you can blow competitor pages out the water (content/stats/social proof/FAQs/examples/unique data etc). 5. Juice it up Use your partners/network/clients that go after the same ICP and offer to create articles for their site in return for a backlink to a focus keyword page. This worked super well for us and only cost me sweat equity. 6. Keep going Everyone says SEO takes time but if you hit it aggressively, build content with focus clients mind mind and keep looking for gaps to improve...you can make it a solid inbound lead driver for your b2b tech or service org. PS. I wrote a 73 page battle-tested playbook on winning w/ B2B SEO. Unlock yours: https://lnkd.in/et7yce7s PPS. taking on 2 more B2B SaaS clients (we're a small focused setup). If you're ready to take organic search seriously visit the Breaking B2B site + pricing then get in touch.

Struggling with SEO performance? You might be caught in Google's "sandbox" effect! Our latest blog post breaks down what Google Sandbox is, why it affects your site, and actionable steps to escape it. Discover strategies to boost your site’s ranking and improve visibility. Don’t let the sandbox hold you back! Read the full blog here: https://lnkd.in/gXpyaWXd #SEO #GoogleSandbox #DigitalMarketing #SEOtips #Google #SEOAgency #Business2Business #B2B #SEOSucess

We at Addpro Network recently helped one of our clients increase traffic by 73% and leads by 33% only by using SEO. And this was over a period of just 8 months. This is the method we followed 👇 : 👉 We did a marketing audit to understand where the client stands in terms of its SEO and online presence. 👉 We analyzed its products and competitors in detail to learn everything about the industry. We also interviewed the SMEs (Subject Matter Experts) for an in-depth understanding of its products. 👉 Next, we identified 7 pillar topics around which we could write blog posts. 👉 We came up with 5+ topics under each pillar. 👉 Conducted detailed keyword analysis to identify primary, secondary, and tertiary keywords for each topic. 👉 The final step was to create the content around the identified keywords. We also optimized the product pages with better keywords. Sounds simple. But takes experience and in-depth knowledge of SEO to execute successfully. Want to learn how we can achieve the same results for your B2B business? Comment 'SEO' or reach out to me over DM. #SEO #digitalmarketing #contentmarketing #searchengineoptimization #leadgeneration #onlinemarketing #marketingstrategy #SEOSuccess #businessgrowth #contentstrategy #keywordresearch #B2BMarketing #marketingtips #addpronetwork #SEOservices

What makes a keyword a ‘money keyword’? 💸 For context, the money keyword strategy is our term for how we approach SEO at Cognism. It’s about focusing your resources on the highest-intent keywords, the terms and phrases that bring people ready to buy to your site. Keywords like “what is demand generation” don’t count - while it generates a lot of traffic for us and has numerous backlinks, it doesn’t convert. People who search for “demand generation” are unlikely to convert as they want information. So it’s about finding and prioritising the keywords that convert. Any keywords that when searched, would lead a prospect to Cognism as a critical solution to their problem. For example: How to gather high-quality data to run email campaigns and fuel sales teams for outbound (because it’s hard to do without Cognism!) Listen to Monika Kisielewska explain this below, and to listen to the full Loop Live SEO session, we’ve left the link in the comments. #b2bmarketing

Increased the organic visits by 300% for a B2B SaaS WITHOUT publishing new pages. 5-Step process (so you can implement the same) 👇 Website background: — Domain rating: 39 (a/c to Ahrefs) — Niche: Legal (B2B SaaS, United States) — Indexed pages: Around 190 pages — Almost 90% of our SEO effort goes into updating existing pages — Brand presence: The brand has a good presence in the US (~400 brand name searches/m) How we started this SEO project: Initial observation: The articles were written by a knowledgeable writer who knows the ins and outs of the product and customer demand. However, the content lacked SEO optimization. This includes: 1. Not targeting the right keywords 2. On-page issues 3. Content depth and heading structure Step 1. Audit existing content inventory We started with auditing the last 6 months' content by tracking pages with declined traffic. Step 2. Audit intent Chances are the pages lost traffic due to the intent shift. So, we checked for the keywords. Step 3. Keyword cannibalization There are multiple articles on almost the same topic- which can be covered in one detailed article. Step 4. Created content briefs for each existing page With new content briefs custom content guidelines and SOPs, we re-written all the high-priority pages. NOTE: Since we didn't have the bandwidth to update all pages at once, we started with topics with high business value. Step 5. On-page and internal linking Our team worked on the internal links. We also used Link Whisper to scale internal links which worked greatly. Now, here we are at this stage (From 100 clicks/month to 400+ clicks/month). Note: Also, we fixed all the technical issues on the site and implemented custom schema markup. Note: We don't track the success of SEO projects by traffic growth. However, the goal of sharing this SEO case study is to help you understand that: SEO doesn't always have to be complicated. Ensure you follow the SEO fundamentals first and prioritize your SEO efforts (when you have limitations in resources and bandwidth). That's all. Let me know if you saw huge growth by content update👇 #seo #b2bseo #saasseo

Stop Getting Lost in the B2B Search Maze: The Ultimate Guide to SEO for Manufacturers Feeling invisible online? Many manufacturers struggle to stand out in a crowded B2B search landscape. But fear not, there's a solution: SEO! But B2B SEO is a different game. Our Ultimate Guide to SEO for Manufacturers equips you with the strategies you need to: Attract qualified leads: Target the right keywords to reach decision-makers actively searching for your products & services. Become a content powerhouse: Craft compelling content that educates and engages your target audience. ✍️ Optimize your website: Ensure a smooth user experience and top search engine ranking with technical SEO best practices. ⚙️ Build authority: Forge strong partnerships and earn valuable backlinks to boost your credibility. This guide is your roadmap to: 1. Increase website traffic 2. Generate high-quality leads 3. Boost brand awareness 4. Dominate your industry's search results P.S. What are your biggest SEO challenges as a manufacturer? Share them in the comments—let's build a community of manufacturing SEO champions! #seo #ManufacturingSEO #b2bmarketing #contentmarketing #leadgeneration #searchengineoptimization #manufacturing #seostrategy #pexelar

According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals. We can see how critical it is in this digital world to utilize your SEO. ---------------- Thank Burkhard Berger for sharing this inforgraphic #digitalmarketingtips #sharing

Looking to Boost Your Site's SEO Performance? Discover how Google Search Console can become your secret weapon! At SpearPoint Marketing LLC, we emphasize the power of this tool for auditing your site's health and uncovering hidden content refresh opportunities. Dive into data on queries and page impressions to see which content drives traffic and which might need a makeover. Revamping old content should be complemented by a constant endeavor to produce new, high-quality content aimed at addressing the dynamic user intent More B2B SEO Tips Here: https://loom.ly/JCVNQpw #SEO #GoogleSearchConsole #DigitalMarketing #B2BSEO

In the realm of B2B, search engine optimization (SEO) is your secret weapon. We've simplified the essentials: Keyword Strategy, Optimized Content, and Link Building. We don't just dabble in SEO; we master it. We're not your typical digital marketing firm; we're your strategic partners in climbing the SEO ladder. Our tailored strategies are designed to skyrocket your brand's online visibility and engagement. 📈💼 Ready to dominate the digital landscape? Partner with us and watch your B2B game reach unprecedented heights! 🌐 Visit us: www.labhanya.com Call: +91-8368521254, +1 (719) 9990082 #LabhanyaTechnologies #DigitalMarketing #itservicescompany #DigitalMarketingAgency #ITSupport #Growyourbusiness #googleads #GoogleAdsense #googleadsense #googleadstips #googleadswords #quoteoftheday #motivationmonday #marketinginspiration #strategyforsuccess #determinationquotes #marketingtips #staymotivated #successmindset #inspirationoftheday