Inclusion and Diversity in Nuclear’s Post

““Rainbow washing” has become a popular term to describe when companies pay homage to Pride in a superficial way, often for financial gain. And while it’s typically used to call out ill-advised marketing or product campaigns, LGBTQIA+ workers and their allies are also taking issue with companies rainbow washing internally, according to a SurveyMonkey poll of more than 2,079 U.S. adults who self-identified as either LGBTQIA+ or an ally. Around 40% of that group says the gravest error a company can commit during Pride month is overlooking internal issues such as discrimination, harassment, or the absence of inclusive policies within their organization. That was ranked higher than insensitive marketing campaigns, and failing to include LGBTQIA+ voices. Around 58% of LGBTQIA+ workers believe their workplace does just the right amount throughout the year to support LGBTQIA+ employees, and 9% think their companies do too much. That percentage drops to 43% who say their employer is doing just the right amount to commemorate Pride, and 13% who think their company is doing too much.” #PrideMonth2024 #Inclusion #Diversity https://lnkd.in/edyqjvfg

How employers can avoid ‘rainbow washing’ during Pride month

How employers can avoid ‘rainbow washing’ during Pride month

fortune.com

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