Director of Advertising Platform Development @ Megamarket. Driving seller diversity in Russian ecommerce. If you have a sense of humor and enjoy racing and fast driving, we'll definitely get along
Online shops and marketplaces have become an extension of social media, which can sometimes be problematic. According to "The Empowered Consumer" research by Accenture, which was shared on Hospital Technology, 19,000 consumers across 12 countries have experienced this. 73% of consumers are feeling information overload because of the variety of products, and 75% feel bombarded by a lot of advertising. The result? 74% of purchases were abandoned in the last three months of 2023. Additionally, 71% of buyers express that they have to spend more effort to make a final decision. 41% think it has become harder, and only 30% didn’t see changes. I often talk about how more options are important and how promotional tools can leverage sellers' revenues. But sellers and online shop owners need to take care of the customer experience in this way as well. Sometimes long descriptions or too short ones can make people even more indecisive. I believe there should be a balance. As HT emphasizes, this balance can be brought with generative AI. It can streamline decision-making and enhance consumer engagement, as 51% of consumers are open to using conversational AI for product research and purchases. #ai #generativeai
