Domenica Chicaiza Asimbaya’s Post

A great learning about the luxury brand system.

A great learning about the luxury brand system.

Today, a fascinating month-long journey ends. The #INSIDELVMHCertificate experience allowed me to immerse myself in the specifics of the modern luxury industry and the #LVMH Group: The market and modern customers and challenges, the characteristics and value of luxury products, services and experiences, the impact of luxury brands in culture and history, the importance of sustainability, the relevance of the preservation of savoir-faire, heritage, and values, and balancing it with innovation to meet current customer expectations and desires, the value of the creative processes and design, the purpose of brand recognition by customers through a masterfully controlled omnichannel brand experience, as well as the crucial need to effectively communicate to customers and to incorporate brand DNA into every aspect of the business; and finally, the possibility -and often reality- of setting operational and technical trends for other industries to follow. These are only some of the interesting topics that were discussed during the program that changed my appreciation and sophisticated my perception of what the luxury industry is and exists for. I am thankful for all the insights provided by the program’s professors, industry professionals, and LVMH employees. The passion with which they do their work and with which they communicate what they know, do, and achieve lighted a fire of curiosity within me. Almost like Abraham’s call to adventure, I remember seeing someone talk about how the certificate was going to begin in October, and without thinking about it, knowing anything about the subject, and not knowing what I was getting myself into, I just took the chance. Now, a month later, I can say that their valuable teachings and knowledge not only made me more knowledgeable and interested in the industry, but they actually and literally helped me on my journey to learn to see and appreciate the aesthetic and the craftsmanship, to learn to see and feel the beauty, to literally attune myself to the divine in a more fundamental and transcendent way. This program and their insights called to me at the right time. Now again, many thanks to everybody at #LVMH and beyond that made this program possible; it’s not only valuable, but a worthwhile and life-changing endeavor. I never imagined that myself, a biotechnologist by trade, would ever be interested in runway shows, design and the creative process, and the culture behind this massive human achievement which is the luxury industry. Special thanks to the following program consulted professionals (a truly stellar roster), as their insights impacted me the most: Serge Carreira, Anne Michaut, Tuomas Laitinen, Thomaï Serdari, Fabrizio Buonamassa Stigliani, Thierry Wasser, Sonja Prokopec, Jean-Christophe Babin, Yves Dallery (RIP), Laurent Raoul, Fabrice Bonneau. Thank you everyone for your time and effort put into this great project. I appreciate all of you. #LVMH #INSIDELVMH #INSIDELVMHCertificate

Luxury vs Mass Market When it comes to building a brand, I observed that luxury and mass market are two different worlds with distinct strategies and mindsets. Omar Abedin I am wondering, if what I observed is true than what would you suggest to a trainee to learn these two distinct worlds together or one at a time? Syed Ali Hasham ,Wareesha Abbasi Areeb Khan ,Asim Rafiq FCA ,Iqtidar Ahmad #LuxuryBranding #BrandBuilding #MarketingStrategy

Dear network, Eager to delve into the #luxury ecosystem through LVMH's lens, I joined last month the Inside Certificate May 2024 Promotion. After 4 weeks of classes during which luxury industry experts and experienced professors from renowned schools shared their knowledge and expertise on various topics—including LVMH within the Luxury Industry, the role of luxury in society, or how creativity can be fostered—I obtained my #InsideLVMH Certificate. 🎓  This journey has been enriching, and I would like to share with you 3 key takeaways from these courses: 1️⃣ Sustaining a luxury brand means crafting the future relying on innovations while staying true to the brand's DNA and heritage. Each luxury brand has a unique identity that should be conveyed through all products and experiences. 🛍 2️⃣ Not all innovations need to be brought to luxury customers. The first step in discerning innovations is understanding the customer's current position, their issues, and how innovative technologies can help them while maintaining a sense of exclusivity. 👩🏻💻 3️⃣ Creativity derives from a diversity of thoughts. On the contrary, homogenous thinking leads to sameness instead of innovation. To nurture creativity, it is crucial for managers to ensure that teams represent a broad diversity of skill sets and backgrounds. 🎨 The luxury industry is such a unique one, and I'm excited to discover more about it!

Learning never exhausts the mind. Highly recommend this course by the masters in the field of luxury branding and operations! #insidelvmh #luxurybranding #thatsawrap

I am excited to share that I have obtained a new certificate: Certificate of Luxury Industry Tech and Communication from Glasgow Caledonian University! This certificate has allowed me to acquire specialized knowledge in: · The latest technologies and trends about luxury industry. · Effective communication strategies to connect with luxury customers. · The keys to build a successful luxury brand in the digital world.

Luxury is pure emotion. This is why trainings in luxury are indispensable.

𝗔 𝗗𝗼𝘀𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 📝 Sharing our Luxury Consultant Summer Wong’s perspective on “𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗩𝗜𝗣 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗶𝗻𝘁𝗼 𝘄𝗶𝗻𝘀.”  an article from Tatler. It highlights that creating the ultimate VIP experience is a key differentiator in today’s hyper-competitive world of luxury. We believe that clientele training plays a pivotal role when it comes to delivering memorable VIP experiences, By understanding VIP expectations, delivering personalized service, cultivating service excellence, building trust, and embracing continuous improvement, brands can elevate their VIP experience to exceptional levels! We have crafted “𝗧𝗵𝗲 𝗔𝗿𝘁 𝗮𝗻𝗱 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗼𝗳 𝗖𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗶𝗻𝗴” training to 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝗳𝗮𝗰𝗶𝗻𝗴 𝘁𝗲𝗮𝗺’𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗵𝗮𝗿𝗻𝗲𝘀𝘀 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝗮𝗻𝗱 𝘀𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝘁𝗵𝗲𝗶𝗿 𝘄𝗲𝗮𝗹𝘁𝗵 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀. We are here to help you holistically review your business and provide proven solutions! Share your thoughts in the comments below! 🗣️❤️ Click here to view the full article: https://lnkd.in/d29ctcyu #CustomerLoyalty #BusinessSuccess #CustomerExperience #CustomeService #Communication #Strategy #GogoChengConsulting #TheArtandScienceofClienteling

Luxury vs Mass Market Building a luxury brand vs a mass market brand - what I observed is that luxury and mass market are two different worlds with distinct strategies and mindsets. Omar Abedin if what I observed is true than what would you suggest to a trainee to learn both of these worlds together or one at a time? Iqtidar Ahmad Areeb Khan Wareesha Abbasi Asim Rafiq FCA Syed Ali Hasham #LuxuryBranding #BrandBuilding