Domestic & General’s Post

This national intern day #TeamPMC is happy to highlight Nicole, who started here as an intern this past Spring Semester and transitioned to a full-time Social Media Marketing Specialist this Summer! 🎉☀️ We love having interns from schools all over Rhode Island and appreciate everything Nicole brings to this team! #pmc #pmcmediagroup #socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business #marketingdigital #seo #contentmarketing #instagram #marketingstrategy #socialmediamanager #socialmediatips #socialmediamanagement #socialmediastrategy #marketingagency #instagrammarketing #webdesign #media

How did I end up with a corner office, high above Wilshire Boulevard, at one of the world’s best ad agencies at age 20? Everybody else got fired. In 1991, I got my first agency internship at Ogilvy & Mather in Los Angeles. It was a big deal for me. I’d read “Ogilvy on Advertising” as a kid and loved it. (I was a weird kid.) So it was my first choice and I was thrilled to land an opportunity to intern a few days a week in the account management department. (In my interview, I may have fudged my experience-level with Macintosh computers…and then swung by the bookstore on the way home to buy “Macintosh for Dummies.” 😂) When I showed up on my first day, my boss said to me, “Take any seat you want…everybody on this floor got fired last week.” Welcome to advertising! 😬 They’d lost a gigantic account (the Barbie account from Mattel?) and made deep cuts. So I wandered into a way-too-nice office for a kid with “Macintosh for Dummies’ hidden in his bag. Advertising has always been a feast or famine business. You win a big account, you hire a bunch of people. You lose a big account, a bunch of people get fired. It’s a feature, not a bug. But over the last 20 years, the employment trends have been pretty sweet. The explosion of marketing opportunities in tech meant that, whether you were agency-side or client-side, most people could find a gig, regardless of what happened at any one agency or company. But…something feels different now. For lots of reasons, agencies and in-house creative shops are figuring out how to do more, with a lot less. Despite the “employment trend data” (which suggest “ad jobs” are still on the rise) I know lots and lots and lots of people who can’t find enough work. I don’t the genie is going back in the bottle. Today, Ogilvy wouldn’t just fire the whole floor, they’d quickly sublease the space. And the work I tackled during my internship could be handled by ChatGPT (far more effectively, if I’m being honest.) Also, in the 30+ years since that I’ve worked in advertising, I never had an office quite that nice again. 😉

Last year, I hired two social media marketing interns—one punctual, the other always late. But their time management wasn’t the biggest issue. It was their lack of creativity. Despite their role, they only managed to churn out generic festival posts, offering nothing innovative or engaging. It made me question: Was hiring them a mistake? What should I have expected? Social media marketing isn’t just about posting content—it’s about engaging with the audience, staying ahead of trends, and pushing creative boundaries. Interns should be eager to experiment, bring fresh ideas, and actively contribute to building the brand's voice. What do other  founders think? - *Nikhil Kamath* (Zerodha) believes creativity is crucial, and interns should challenge trends, not just follow them. - *Sairee Chahal* (SHEROES) emphasizes that interns should take ownership, pitching and executing their ideas. - *Varun Duggirala* (The Glitch) says that a good intern is one who’s constantly learning and adapting. Was hiring them a waste? Not entirely, but it’s a lesson learned. Next time, I’ll set clearer expectations and ensure that creativity is a priority in the selection process. If you’re considering social media interns, make sure they bring more than just the basics to the table—because in this field, creativity is everything.

Today marks the end of my remarkable Marketing Internship with Wet & Forget USA! I am beyond grateful to Wet & Forget for their guidance, support, and a well-rounded experience in all things marketing. Here are some highlights: Google Ads: Created and managed Performance Max, video, display, and search campaigns; made adjustments daily to increase optimization while keeping costs low. Had biweekly meetings with Google Ads representatives to strategize ways to increase conversions in each campaign. Amazon Ads: Gathered UGC from Wet & Forget customers and implemented graphic design skills to create visually appealing ads using Canva and Photoshop. Tracked interactions on these posts in relation to product ASINs and Amazon sales, making adjustments as necessary for best results. Video Production: Collaborated with Wet & Forget marketing team to shoot various video content and edit clean, professional video using softwares like CapCut and Adobe Premiere Pro. Data Entry: Organized information-dense spreadsheets to become more readable and efficient, maintaining attention to detail and accuracy to ensure data is correct. Public Relations: Researched various influencers interested in collaborating with Wet & Forget to determine if they would be a good fit to market our products to various demographics. Customer Service: Connected with customers by taking 700+ phone calls, answering questions and concerns quickly and accurately, enhancing my communication skills and ability to think on my feet. A huge thank you to the Wet & Forget team for such an impactful summer. I’m excited to carry these experiences forward into my future!

Here’s what they don’t tell you about starting a placement year ❌ Today marks one month as a Marketing Intern at LOOKFANTASTIC.COM Before starting, I was repeatedly told these 3 things: - It’s fast-paced - You’ll be given responsibilities from day 1 - ‘There’s no such thing as a silly question’ While all these things are true, here are some things I wasn’t told before (but have come as a very nice bonus): 💄I’ll attend immersive brand visits from big beauty brands, including Isle of Paradise, Glow Hub and Kylie Cosmetics. 📦 I’ll meet teams across the business from manufacturing to employer branding to understand the wider picture. 📱 I’ll make some fun cameo appearances on LOOKFANTASTIC’s Instagram. 📖 I’ll steadily transform into a walking thesaurus and dictionary (I work on the content team to clarify). 🙋🏼♀️ I’ll become friends with 9 other lovely interns, making the move to Manchester a lot less scary. 🗣️ I’ll be given access to free professional development coaching and L&D workshops. 🎄 I’ll be getting involved in Christmas projects before August even finishes. The point being, you won’t know what to expect until you start your placement. The key is to get stuck in, make the most of opportunities and take each day as it comes. I’m loving my time here so far and can already see the benefits of undertaking a year in industry.

Reflecting on an Incredible Post-Grad Internship at Weber Shandwick: I despise writing novel-length LinkedIn posts, but as much as I would love to spare you, the amount of exposure I received this summer can't be summed up in a paragraph. These past three months have been a whirlwind of growth, learning, and unforgettable experiences- here's what I've been up to: ➡ Barbie (Mattel, Inc.): Contributed to powerful campaigns, including, but not limited to, the first-ever Blind Barbie & Black Down Syndrome Barbie, Sue Bird Barbie collaboration, and the Barbie Brand Campaign for the Chicago Sky vs. Indiana Fever WNBA game. I had the honor of owning all media materials for Barbie Dream Besties, honing my skills in media list development, brand messaging, pitching, and campaign tracking. ➡ UNO (Mattel, Inc.): Worked on the Colorblind initiative and the UNO x NFL collaboration. My role involved media audits, campaign and mailer ideation, and copy development. ➡ Danone: Supported the REMIX campaign through influencer sourcing and communications. I joined Danone’s trends engine team to track consumer trends and develop the future of all influencer mailers. In addition to working across Oikos, Light + Fit, Activia, and Too Good & Co., I contributed to Silk's campaign ideation and strategy practices. ➡ Staples: Worked on the Back to School Campaign, managing pitching, media list development, and client communications. I created the weekly Staples Round-Up, an essential internal resource for Staples Inc. employees. ➡ Maine Lobster Marketing Collaborative: Contributed to the Maine Lobster Tour with influencer activations and communications. I also worked on National Maine Lobster Day and Maine Lobster Week, celebrating Maine Lobstermen and the restaurants serving Maine Lobster nationwide. ➡ Mimecast: Was immersed in a tech background by developing media lists for acquisitions and managing the weekly News Scan report. ➡ New Business: I had the chance to tap into my passion for sales by exploring pitch angles and business opportunities for iconic brands such as REI, Grillo's Pickles, Nestlé Health Science, and more. I’m excited to continue this work in the future! A huge thank you to my manager, Diala Demashkieh, for her guidance; Katlin Rice, SHRM-CP Rice for her support; and Nyla Saleh for being an inspiring role model. To the rest of the team – thank you for making this internship a valuable and memorable experience. I can't wait for what's ahead as I return full-time as a Consumer Client Experience Associate in the Boston office. Here’s to the next chapter. #WeberShandwick #Innovation #ShippingUpToBoston

Hey everyone, During week four of my internship, I created and published new Google Responsive Search ads that will be running for the rest of this year. For each ad I made, I wrote eight total 30-character headlines and two 90-character descriptions, and Google Ads will deliver the best ad to be published based on my suggestions when users conduct searches related to my keywords. In total, I published 32 ads as a starting point during my internship. I can’t wait to make more! I also evaluated keyword performance, with a focus on KPIs related to traffic, share of voice, engagement, and cost. From there, I was able to raise keyword bids in areas/segments of our google search campaigns that made the most sense based on my analysis of performance data. Next week I am going to start a campaign proposal (stay tuned for what it will be)! I will also learn about various ad extension types and potential use-cases for how ad extensions serve/factor into overall account health. Writing nearly 400 lines of copy for 12 segments this week was as easy as riding the advertising tricycle in the warehouse. Yes, we have one. Im excited for week five!

How do you prioritize tasks as a marketing intern? ✏️ I start with my top 4 priorities every week day. 1. Praise God for an awesome Day. 2. Review social media analytics 3. Review spreadsheet from old fashioned traditional marketing. 4. Set marketing appt with my client to go over daily, weekly and monthly numbers

I made a new friend at #SMMW this year and caught up with her yesterday! You know what we talked about? College #Interns and what they are looking for- do you know how to create a win-win internship for these talented people? If so, please drop a comment to let us know how long your #college interns stay with you? (Is it a semester, 2 semesters, or more?) #talent #tenure #businessgrowth

Many of you enjoyed my previous internship video and asked for more content like it. So, here it is! Check out the latest YouTube vlog from Jessica Cao 🤩🤩🤩 "DAY IN THE LIFE OF A SOCIAL MEDIA MARKETING INTERN” I love being surrounded by creative people who are passionate about the same things I am. #socialmediamarketing #socialmedia #internship #dayinthelife #digitalmarketing #behindthescene #intern #youtube #youtubechannel #vlog #marketing