Douglas Timms’ Post

Despite a plethora of UK major sports events, our research shows that many elite clubs and competition organizers in the region are still finding their bearings in the digital landscape. Read our latest insights piece to discover the UK major sports events setting data and #digitaltransformation benchmarks in 2024 and their capacity for growth. https://lnkd.in/eFFRe6Zf

Where did Brits watch the biggest sporting events in 2024? ⚽ 🏉 🎾 At YouGov Sport we have been exploring how the British public tuned into major sporting events last year - whether that is from the comfort of home, the buzzing atmosphere of the pub or the shared excitement of a friend's house. Dive into our latest insights in the article below! https://lnkd.in/ecFPtDQq

🏃 Since the Games in #Paris are a setting a benchmark throughout the world for mega sport events in terms of #sustainability, #innovation and #TechnologicalAdvancement on many different levels, not every event organizer will catch the same spirit and follow suit. In our latest report, we outline four possible scenarios of how organizers might respond and incorporate learnings from Paris to create authentic and successful mega sports events in the future. 💡Dive deeper into the many innovations showcased in Paris in our newest report on the future mega sports events here: ➡️ https://lnkd.in/d9x3N6Pz #RolandBerger Alia Sabala

A new year, a new beginning! 2025 promises to give many opportunities to cherish and look forward to. At Sports Business Institute Barcelona, we have multiple exciting things lined up, one of which you already are aware of. To those who aren’t, SBI introduces the Postgraduate Diploma is Football Digital Media & Communications starting in March 2025, which sets you apart in the competitive sports communication and digital marketing landscape Coming to the business side of football, 2025 carries forward some unanswered questions from last year, which can possibly affect the European football industry significantly. We list a few of them here Read here: https://lnkd.in/d44b4a6Y

Great to meet the awesome ActiveXchange APAC team and (re)connect with new & past industry leaders in person at the National Sports & Physical Activity Convention. it was a great opportunity to chat about common challenges & opportunities, and the scope for sports & leisure data-intelligence to be deployed to improve outcomes across the industry. 'Working together' was one of the common themes & key learnings from the conference, echoed in case studies from Australia and abroad. A number of use-cases helped to highlight the positive results or immediate need for organisations to consider new approaches and or collaborations for long term benefit. The better organisations can 'join the dots', (and the data!) in a cohesive way, especially in the changing landscape with economic headwinds, the better the industry can meet consumer expectations and the better the results.  

What a fantastic day at the International Sports Convention Manchester Summit 2024... ⚽️   Georgia Robin and Rozie Fuller headed to the Etihad Stadium yesterday for a packed day of conversations around women’s football and fan engagement.    They’ve come away full of learnings that not only apply to the world of women’s football but also our work across a range of sports. Topics of discussion included:   🏃♀️ The importance of athlete-centric research in a period of growth for women’s sports. 🏟️ The huge impact that quality fan experiences - both in person and digital - have on fan loyalty 🎶 The power of connecting sport to culture - in particular music - to reach new audiences in different ways. 👀 The need to stop comparing the women’s game to men’s and look at what others have done to successfully grow their women’s sports.   If you had a chat with Georgia or Rozie don’t be a stranger - keep the conversation going. 🙌   Exciting times ahead for women’s sport! 🚀   #WomenInFootball #ISCManchester #sportsmarketing

🌟 Celebrating the Impact of the USA Cup: Insights from Al Stauffacher 🌟 At EventConnect, our mission is to enhance and enrich the tournament experience for young athletes. Part of what makes this possible is our incredible collaboration with the National Sports Center (NSC) and local partners like Twin Cities Gateway . In a recent discussion with Allen Stauffacher, STS, President and CEO of Twin Cities Gateway, Matt Trinnear, VP of Strategic Partnerships at EventConnect, explored the USA Cup's profound impact on the local community. Here’s what they shared: Al Stauffacher: “The local support for the USA Cup is phenomenal. From volunteers to local businesses, everyone gets involved. This year, we saw over $3 million in hotel impact alone, with the total economic boost estimated at $50 million. It’s not just about the games; it’s about the positive effects on our community.” The USA Cup is a celebration of soccer and a major economic driver for the Twin Cities Gateway area. The enthusiasm of the local population and the substantial revenue generated underscore the importance of this event to both the community and the participants. Al’s reflections highlight why we at EventConnect are so passionate about our work. Seeing the direct benefits and knowing that our efforts contribute to such a vibrant and supportive environment for young athletes is truly rewarding. 🔗 Want to dive deeper into this conversation? Visit the EventConnect blog to read the full discussion between Matt Trinnear and Al Stauffacher and discover more about the impact of the USA Cup on the local community. 👉 Checkout the Full Conversation https://lnkd.in/gR9ZS6E6 #EventConnect #USACup #CommunityImpact #SportsEvents #EconomicBoost #TournamentExperience #SportsExcellence

Last month, Corné Dubelaar and Sander de Vries attended SportsPro Madrid 2024, a premier event for the sports media and broadcast industry. Over the two days, they delved into the latest trends and opportunities shaping the sector, while catching up with industry leaders and experts. Here are their 5 key takeaways. Read their full insights here: https://lnkd.in/e4V9NFfK

💼Over the years, I’ve built an extensive database of real-world examples of how sports clubs/federations worldwide boost their revenues by addressing key issues mentioned below. If you’re interested in actionable ideas that could work for your club, let’s talk—I’d love to show you some of the examples. 📊 All figures/insights come from research on this topic. Reach out if you’d like the articles! #DataDrivenMarketing #SportsBusiness #TicketingStrategies #FanEngagement #SportsMarketing

It's probably just money: Why hosts do well at the Olympics Hosts don’t always do better: They often do! But not always. Qualitatively, I see little to no bump for: Brazil, Canada, Finland, the United States (1996), and West Germany. But that means that there are bumps for the other 14/19 games. Hosting countries often start getting more medals before they host. Extra athletes probably don’t win many medals: Host nations really do have many more athletes competing. This happens because athletes from the host nation can often “auto-qualify” without needing to beat other athletes in qualifying rounds. I don’t think this is very complicated! Medal counts are not a measure of a country’s worth. Mostly, they measure (a) population, (b) economic development, and (c) how much money you’re willing to set on fire to make numbers go up on a magic billboard. https://lnkd.in/ezSwtUik