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Celebrity endorsements can be tricky sometimes 😅 Often, the "star" overpowers the narrative relegating "brand" to the background. In that regard, MakeMyTrip's latest campaign is super smart. The brand cleverly uses well know celebrities, but doesn't really show their faces. Making the brand literally the "Asli Star" of the campaign 🌟 This twist makes the ads highly intriguing and watchable. I particularly loved the edits featuring Jackie Shroff and Shankar Mahadevan (over the Prabhu Deva one). May be because they have very distinct and easily identifiable personalities 🤔 Give it a watch. I am sure, you will play it more than once 😁 Well done Talented.Agency 👏 👏 👏 👏 #brands #advertising

Fanta-stic Collaboration Alert! 🍊 In March, we had the privilege of teaming up with EssenceMediacom Denmark and Fanta for their thrilling relaunch campaign. At Concept X, our mission was to produce high-impact formats and deliver them across our media network, targeting both younger (18-29) and older (30-49) audiences. The insights below were gathered through a Campaign-Follow-Up (CFU) survey we conducted for the client. 🔑 Key Takeaways: ◦ Our creatives were approved on the first go—no revisions needed! ◦ Younger audiences loved the high-impact formats, driving curiosity and information-seeking behavior. ◦ The formats significantly boosted word-of-mouth, making them eager to share the product with others. ◦ Described as innovative and attention-grabbing, our high-impact formats stood out, reflected in impressive CTA performance. We are thrilled with the success of this collaboration and look forward to many more innovative projects with EssenceMediacom and Fanta. Get in touch if you want to know how Concept X can help you elevate your brand. The Coca-Cola Company EssenceMediacom Denmark Patricia Bramsen Sandra Christina Jensen Line Mathilde Bjerring Michelle Sode Funch Macnamara Emilie Høyer Møller Natasha "Loki" Jung Hello Creative #Collaboration #DigitalAdvertising #Innovation #ConceptX #EssenceMediacom #Fanta

Here’s a sample ad I did for Target. What’s a more memorable ad? Huge influencers making a joke with a logo @ the end? Or a commercial that focuses on brand awareness/brand awareness? Personally I love a funny Superbowl commercial. Entertainment or facts?

Ever wondered how the right celebrity can completely elevate a brand? My latest article, “The Art of Choosing the Right Celebrity for Your Brand,” dives into the strategy behind these powerful partnerships. Inside the article, you will find: 1️⃣ The criteria of selecting the perfect celebrity fit for a brand. 2️⃣ Steps to craft a winning strategy. 3️⃣ Real-life examples of successful campaigns, including one of my favorites by: Talaat Moustafa Group (TMG), their "SouthMED" project on the North Coast, features Sylvester Stallone. It’s a great example of how a well-planned campaign can reach the perfect audience and drive real results. 🔗 Check out the link in comments for the full article if you’re curious about building impactful celebrity partnerships in marketing. 👇 What’s the most memorable celebrity-brand campaign you’ve seen lately? Would love to hear your thoughts in the comments! #BrandStrategy #CelebrityEndorsement #TMG #Marketing #Branding #OOH

I didn't plan on building the team Quan Media Group this way... The goal was to surround myself with those who embraced #OOH as a true growth channel - who saw the value it could bring to brands - who understood it's not just as an awareness play. Yet here we are. Six of us. 65+ years of combined #OOH experience. When we're chatting with new brands, and they ask what sets us apart, I truly can go on for an hour - but for me this is an emphatic point. A SWAT team of OOH veterans who "get it." Can't automate that. Great article by M.T. Fletcher in Ad Age today on "3 ways to fix the ad industry" #3 - Agencies should (re)hire senior talent if they expect to stay relevant "Clients want an expert who has seen a problem before and knows how to solve it, confidently and quickly. Independent agencies and brand consultancies are increasingly attractive because the agency principals are involved, but the real point isn’t about ownership, it’s having the work guided by grownups who know the difference between disposable advertising and a long-term idea that drives business through the power of creativity" This isn't a knock against entry level (we'll be hiring soon enough!) - as I've seen some of the best & brightest in #OOH start off walking through the door of my past agencies - with zero experience. As a young, growing indy - there's something to be said about coming to the table with experience - regardless of who you work with on the team. #life #work #entrepreneurship #growth #advertising #marketing #brand

🌟 𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐎𝐮𝐫 𝐁𝐫𝐚𝐧𝐝: 𝐒𝐅𝐎'𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐚𝐭 𝐇𝐢𝐠𝐡-𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐄𝐯𝐞𝐧𝐭𝐬 #SFOatOscars #SFOatGrammys #SFOatMissWorld 🌟 - We're proud to share our thoughtful approach to brand visibility at prestigious events such as the Oscars, Grammys, and beauty pageants like Miss World. - Our presence at these glamorous affairs is more than just a marketing tactic; it's a well-planned strategy to harness the aspirational allure, forge valuable partnerships, and capitalize on the influence of celebrity endorsements. - By aligning ourselves with these high-profile events, SFO can strengthen our brand image, captivate our target audience, and create unforgettable moments that fuel the desire for our products. - Discover more about our journey and recent involvement in the Miss World beauty pageant: #SFOBrandStrategy #HighProfileEvents #CelebrityEndorsements #BrandPartnerships #LuxuryMarketing #SFOInsights 👑 https://lnkd.in/dFwyFmWQ

🚀Boost your brand through celebrity endorsements with YDigital Studio🌟 Are you looking to take your brand awareness to the next level? Celebrities could be your game changer! 🎬✨ We understand that keeping your celebrity endorsement videos professional while conveying your message can be a difficult task. That is why at YDigital Studio we make it easier for you to share your ideas with your clients by creating impactful and commercially effective videos for you. From sports personalities to actors, musicians to social media personalities, we have got the expertise to make your dream come true! 🎥 Why YDigital Studio? ·      Knowledge of the kind of stories that will depict your brand in the best light. ·      Professional production to make your video be unique. ·      Hits and tips on how to strategically choose the right celebrity as part of the marketing and advertising plan. Are you ready to create an unforgettable brand? Are you looking to boost your marketing campaigns’ performance with celebrity endorsements? Check out our most recent blog post! https://lnkd.in/giRNVbG8 #YDigitalStudio #CelebrityEndorsement #VideoMarketing #BrandAwareness #ConsumerEngagement #ContentCreation #DigitalStrategy #MarketingMagic #BuildYourBrand #VideoProduction

"What a night at the Oscars!”… While we were sleeping on this side of the planet, Barbie (The movie) was having its spotlight, showcasing how a doll can turn into an iconic supernova and change the landscape of communication, branded entertainment, and marketing. From influencer and celebrity partnerships who shared and generated the buzz before, during and after the movie, to interactive immersive campaigns and engagements around the world, to a cross-channel campaign, to product placement and co-branded initiatives, activations, diversity, inclusion…and lots and lots of PR! Everyone was sharing everything around the movie, the fashion, the actors, the moments….Mattel understood what narrative should Barbie take on, and managed to disrupt the traditional ways of marketing and thinking, while embracing innovation and inspiring audiences worldwide! #BarbieMovie #DisruptiveMarketing #CulturalPhenomenon #BrandPartnerships #ProductPlacement #InfluencerMarketing #SocialMediaBuzz #PR

In the world of marketing, perception is reality. 🤯 By embracing the "issue" and responding with humour, they cleverly shaped expectations around price for a rather premium grocery brand and effectively amplified their message. #OOH #PR #Campaign #Marketing