It was a great pleasure to open another Ducati racing season in Madonna di Campiglio, a location that perfectly expresses the values of 'Made in Italy' of which we are proud ambassadors.
The path that has led us to be the best in the world in racing is undoubtedly made up of the hard daily work of these years, but also of our ability to work as a team and have fun while putting our maximum effort into what we do.
One of the strong elements of our brand is the ability to create a system and we demonstrate this by jointly presenting the official teams for the 2024 racing season, the Ducati Lenovo Team, the Aruba.it – Racing Ducati Team, and unveiling of the new Desmo450 MX, the motorcycle that opens a new historical chapter for us in the motocross world.
Seeing all the bikes together was a great emotion for me because, although different from each other, they are part of a single project. This belonging is underlined by the basic colour of the liveries, Ducati Red, the same for all, and also by a completely new graphic sign that recalls the curve present in the Ducati logo, inspired by the most exciting part of riding a motorbike: the bend.
At the same time, these bikes are also an expression of the path that Ducati has taken in recent years, investing in its future. The entry into motocross is in fact the demonstration of the company's solidity and determination to continue investing in expanding the range offered to our enthusiasts.
In these two days we had the opportunity to give ourselves the right energy for a year that promises to be full of challenges.
After two extraordinary seasons like those of 2022 and 2023, confirming ourselves will be a hard job because the competitors are extremely determined, but certainly everything is ready to face a new season with the utmost determination!
#DucatiCorse #MotoGP #WSBK #Motocross #CampioniinPista
Ducati Motor Holding Aruba S.p.A.
Author, Founder, CEO, & Independent Music Producer
2wHey Ducati Motor Holding, I Have an account with your company after discovering the invitation your company sent a while back... I look forwards to hearing from your esteemed company. (I am the one who designed and sent in previews for off-road models late last year.) Anthony M Cummings Cummings Custom Motorsports Tampa Bay, FL, USA.