Easton Porter Group’s Post

Fall is here, and that means football, festivals, and all your favorite fall flavors! 🍂🍁 Stop by Triple Fresh to enjoy the delicious seasonal treats we've been waiting for all year. Keep an eye on your inbox and our store for some exciting fall news!🎃 Comment below to be added to our email list for store updates. #fall #festive #triplefresh #smallbusiness #localbusiness

The more cocktails with your brand a bar sells, the fewer bars you need to sell your first 1000 cases. It's non-debatable. Example: 🤌🏻 25 bars x 8 cocktails/day = 1000 cases 50 bars x 4 cocktails/day = 1000 cases 100 bars x 2 cocktails/day = 1000 cases 200 bars x 1 cocktail/day = 1000 cases 400 bars x 0.5 cocktails/day = 1000 cases .... Increasing distribution is hard. Increasing rotation is hard. Choose your hard. It's that simple.

3 dead-simple steps to launch your brand in a city - 20 bars in a city that fit your drinking occasion (Google Maps) - 20 back bars to check what bottles they stock (IG profile). - 20 drinks menus to check their cocktails and their prices (website) Brands are built bottom-up

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The initial layout shows the different cocktails in a horizontal format, which ends up showing only one or two drinks. The second version shows the various cocktails arranged vertically, with more drinks appearing. 🍸 Which format do you prefer? 😉 #SkoiySuite #digitalMedia #ottplatform #digitalexperience #components #videoanddisplay #globaldistribution #platform #digitalmedia #digitalcontent #WithSkoiy

We’re changing things up a bit, it’s Wing Wednesday, one dollar wings (eight minimum, no maximum) get as many as you want, have a few beers, have a few cocktails, enjoy yourself. We’ll see you in a little while! #wingwednesday #wingwednesdays #wingwednesdaytakeover #wingwednesday🍗 #bigstormbrewing #bigstormbrewery

“Liquid to lips” – it’s a tantalizing phrase but one that is at the core of the beverage industry. Introducing your products to the public is no easy feat. Even the most captivating packaging may not impel someone to buy. One step into an aisle of a liquor store can be an overwhelming endeavor. So how do we do it? Samplings, in-store tastings, festivals. Getting your product literally “on the lips” (or in the mouth) of your potential consumer is tantamount to selling your product and growing a loyal following. It's at these events that we can share our story, make personal connections, and talk about our product in ways that labels can’t. Many a man- and woman-hours are spent at these events by the creators/founders, sales teams, and employees to provide the “liquid to lips’ experience. With that, we’re hosting our first on-site craft beverage festival on June 1st at our Distillery in Fortville. We’ve invited over 20 craft beverage makers from Indiana to come and sample their products. We’re promoting more than just Moon Drops Distillery – we’re promoting the brotherhood of the small, artisanal maker of spirits, beer and wine. Our goal is for everyone in attendance to go home with newly discovered favorites. When local wins, we all win. Come out and join us at the Moon Drops Mash Bash! Spend an afternoon sipping (and buying), with food, live music, and more. Link for tickets: https://lnkd.in/gvHYpYew?.  

Let's admit it, Dutch Bros Coffee is crushing it! Talk about a concept who understands the power of the beverage menu and consistently delivers on their customer's taste preferences and current trends. We should all be paying attention to what the beverage companies are doing because they are building real brand loyalty not through value meals, but through craveable beverages that Gen Z and Millennials are looking for. #dutchmafia #foodservicebeverage #foodandbeverage #foodservice #fruit #beverage https://lnkd.in/gJXbsxXA

Let’s talk drinks! 🍹 What do you love sipping on at Cleats Bar & Grille? Whether it’s a classic cocktail, a cold beer, or a refreshing mocktail, we’ve got something for every taste. Our bartenders are ready to mix up your favorite drink or help you discover something new. So, what’s your go-to drink? Drop your favorites in the comments, and let’s get the conversation flowing! #CleatsBarAndGrille #LetsTalkDrinks #FavoriteSips #DrinkUp #CheersToGoodTimes #BarFavorites #DrinkMenu #HappyHour

A Google Ads manager walks into a bar, bars, pub, pubs, public house, beer garden, night club, tavern, beer, wine, whiskey, vodka... #ppc #google #googleads