Edison Research’s Post

Research from Edison Research's "Sports Audio Report" reinforces that Radio and podcasts occupy a major place with the sports fans: 64% of sports fans frequently or occasionally listened to sports audio content with AM/FM radio the most popular consumption channel. These consumers TAKE ACTION: 63% of sports audio listeners have decided to learn more about a company or product after hearing an ad on a sports program or podcast and more than half have bought a product or service after hearing an ad on a sports program or podcast. Gabriel Soto Senior Director of Research at Edison Research shares that 66% of the U.S. population consider themselves sports fans and that enthusiasm is rooted in a shared experience: 68% says following sports brings their families closer together. https://lnkd.in/e7WgX3rx

Discover more about the listener profile and the habits of Sport Social listeners 🎧 The results challenge the stereotypes of sport listeners and the research shows sports podcast listeners are 2.3x more likely to trust adverts in podcasts compared to print and sports radio consumers. Download the report and discover the habits and more here: https://lnkd.in/eUiPEFDe

The Women’s Sports Audio Network (WSAN) will include podcasts, daily sports reports, athletes’ stories on and off the field, and more. What are your favorite sources to keep up with sports news? Let us know in the comments! #RespectHerGame

Young girls aren’t staying in sports, and it’s a problem worth talking about. Did you see Dove’s commercial during the big game? That’s the kind of spotlight we need on girls and women in sports. And it’s the kind of spotlight About Time is shining. 🔦 A podcast where the leaders in women’s sports talk about the issues that matter. Catch season one’s episodes now: https://lnkd.in/eaTyadrQ.

Sports on SiriusXM is 24/7/365 and this great read from SiriusXM Media talks about the power of Podcasts in addition to our full scale sports coverage and exclusive league partnerships. This is a huge growth opportunity for brands to get involved as we continue to add to our content offerings. Interested in learning more? Let's talk! #sportspodcast #exclusivecontent #sportsmarketing #sportsbranding #brandextension

📣 Stay in the loop with Active Sports Group Did you know we have an action-packed newsletter each month? Keep up to date with the latest news from across the group by signing up to our monthly newsletter. What can you expect? ✨On-sale announcements ✨What activities we are running for 18 month - 11 year olds and where ✨Inspirational stories from our Active Journey podcast ✨Special events ✨Exclusive offers ...and so much more! 👉 Subscribe Here - https://ow.ly/k2iH50S3TQb #ActiveSportsGroup #Newsletter #StayUpdated

NEW PODCAST: Episode 413 of the Sports Media Podcast features Michael Nathanson, the co-founder and senior managing director of research firm MoffettNathanson LLC. In this podcast, Nathanson, one of the top analysts in the country when it comes to the media sector, discusses the NBA media rights deal and how it effects each of the players, Disney/ESPN, Amazon, NBC Universal and WBD; why he does not think the Olympics will pop; what the floor is on the number of pay-TV households in America; Netflix in the NFL space and why it’s only the beginning; the WNBA media rights deal; is there anything to indicate the sports media rights bubble will burst; can the NBA deal be monetized longterm; WBD's strategy in a post-NBA world, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher, and more. https://lnkd.in/gDBYtkhE

The perfect podcast for your commute to work over the next two weeks

The Euro's are just around the corner! If football fans are part of your target audience, it's time to get your marketing strategy in order. ⚽ Did you know that podcast listeners are 142% more likely to buy brands sponsoring the Euro's than the national average? That's why the SSPN platform might be the perfect place for your brand to shine. Don't miss out on this opportunity to connect with your audience and grow your business. #Euro2024 #SSPN #MarketingStrategy #FootballFans

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