Edison Research’s Post

See how to efficiently reach members of different voting groups with #audioads.

Which ad would get the credit in this example?? This real-life example clarifies how attribution is complex, and it's really up to the advertiser to decide. What is your vote? #facebookadstips #facebookads #metaads #ecommerceads #ecommerceadstips #smallbusinesstips #businesstips #digitalmeasurement #adsmeasurement #googleads

What’s the most trusted media platform in #USElection2024? Nielsen’s latest insights reveal the trends shaping voter trust and engagement. Want to see how these insights impact your campaign strategy? Read the full article: https://bit.ly/4geQmoE #NielsenUSElectionHub #Vote

A must-read in POLITICO for strategists and marketers leading world-changing campaigns. The study analyzed more than 600 ads tested on Swayable by more than 50 campaigns across the 2018 and 2020 cycles. Key insight: "The best-performing ads were more than twice as effective as an average ad, so being able to predict what will resonate with voters matters a lot. Increasing the effectiveness of an ad could be meaningful when it comes to campaigns making large ad buys — and potentially getting double the persuasion return for their money.“ #DigitalMarketing #PersuasionIntelligence  #GetOutTheVote #PoliticalAdvertising #Vote https://lnkd.in/eUK4SwHu

Unlike broadcast media, digital ad platforms aren’t required to publish information about political ads. Google/YouTube and Facebook/Instagram are unusual in that they make that information public. Here’s what we found digging through the data: https://bit.ly/3U9jRP2

Nielsen’s latest data reveals how U.S. voters consume media across platforms. From ad spend shifts to programming preferences, see what’s driving voter engagement in #Election2024. Explore more: http://nlsn.co/6044WtVn0 #NielsenElectionHub #Vote

After reading the awesome article 👇 -make sure to explore Nielsen's 2024 U.S. election data hub for even more insights (like local markets)

Political ad spending is set to grow nearly 30% from the 2020 election, marking a major shift in how advertisers navigate the evolving landscape. Join Chris Vail, VP of Political Sales for Effectv, Carolyn Xu, Adam Wise, Daria Grastara, and Kerry Flynn at #AWNEWYORK24 as they explore how political campaigns are leveraging addressable, multiscreen, and programmatic strategies—and what advertisers across all industries can learn from it. Learn more: https://comca.st/3ZQR6L0

Have you encountered any political ads while browsing? 😑 I have encountered a lot in the past few weeks and this got me thinking... How impactful these campaigns are and how can they influence the voters? As a marketer, I searched for the answers that led me to Google Ads Center. Here is a small report on what I found. Hope you enjoy it. Thanks for reading c:) #GoogleAds #ElectionCampaigns #LokSabhaElection2024 #BJP

Here's the opportunity with political advertising: Voters are listening, across Audio formats and channels. And regardless of political affiliation, grand majority of listening time is spent with AM/FM. Our article based on the latest Share of Ear study from Edison Research. #audio #radio #politicaladvertising #democrat #republican #independent #Audacy