"Advertising broker Xandr (a Microsoft subsidiary) collects and shares the personal data of millions of Europeans for detailed targeted advertising. This allows Xandr to auction off advertising space to thousands of advertisers. But: although only one ad is ultimately shown to users, all advertisers receive their data. This may include personal details concerning their health, sexuality or political opinions. Also, despite selling its service as “targeted”, the company holds rather random information: the complainant apparently is both a man, a woman, employed and unemployed. This could allow Xandr to sell ad space to multiple companies who think that they are targeting a specific group. As if that were not enough, Xandr does not comply with a single access request. noyb has now filed a GDPR complaint." #Privacy #GDPR #dataprotection #Microsoft #TargetedAdvertising #Xandr Subscribe to EDPO's newsletter here: https://lnkd.in/dwK8sde *This article was not written by EDPO. The opinions and views of the author(s) do not necessarily represent those of EDPO. https://lnkd.in/d5X7FDDD
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CLO at Partner in Compliance | Lawyer | Specialises in privacy | Generative AI | Financial law | Prompt engineering |
Advertising broker #Xandr (a Microsoft subsidiary) collects and shares the personal data of millions of Europeans for detailed targeted advertising. This allows Xandr to auction off advertising space to thousands of advertisers. But: although only one ad is ultimately shown to users, all advertisers receive their data. ➡ This may include personal details concerning their health, sexuality or political opinions. ➡ Also, despite selling its service as “targeted”, the company holds rather random information: the complainant apparently is both a man, a woman, employed and unemployed. ➡ This could allow Xandr to sell ad space to multiple companies who think that they are targeting a specific group. ➡ As if that were not enough, Xandr does not comply with a single access request. noyb has now filed a GDPR complaint. #noyb #Xandr #Advertising https://lnkd.in/ei8EtFKw
Microsoft's Xandr grants GDPR rights at a rate of 0%
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🚨 noyb has filed a complaint against the advertising broker Xandr (a Microsoft subsidiary)! 👉 Xandr collects and shares the personal data of millions of Europeans for detailed targeted advertising. This allows the company to auction off advertising space to thousands of advertisers. But: although only one ad is ultimately shown to users, all advertisers receive their data. This may include personal details concerning their health, sexuality or political opinions. 👉 Also, despite selling its service as “targeted”, the company holds rather random information: the complainant apparently is both a man, a woman, employed and unemployed. This could allow Xandr to sell ad space to multiple companies who think that they are targeting a specific group. 👉 As if that were not enough, Xandr reports an astonishing 0% response rate to access and erasure requests in 2022. Xandr even publishes these internal statistics on a hidden website (https://lnkd.in/dGZAJSKv) for everyone to see. 👉 noyb has now filed a GDPR complaint with the Italian data protection authority (Garante) regarding transparency issues, the right of access and the use of inaccurate information about users. Overall, Xandr appears to be in breach of Article 5(1)(c) and (d), Article 12(2), Article 15 and Article 17 of the GDPR.
Microsoft's Xandr grants GDPR rights at a rate of 0%
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CEO at Qaleon (AI) - Indep Bd.Mbr. Willhaben (Austria) - President Stanford Alumni Spain - President Data Economy
When someone uses a supposedly “free” service without reading the T’s&C’s (terms of use) may have a wrong impression: the compensation for the use of a communication and broadcasting service without charge for the user is the authorization to use the information and data being inserted in the servicing platform. If you want to use the services without compensating “in kind”, then you will have to pay for the services. It is not exactly to pay for the privacy but simply you would be changing the compensation method. And I have to say that I am not a fan of the dominant positions unfairly achieved. However, when we want to exercise our rights we need to be coherent and as adults read the contracts we are entering into. In the case of Meta above, I wonder whether the headline is right or it might be an oversimplification for communication purposes. The rational behind it is clear if you read (as you should) the terms of use. Especially when it is not an essential service nor a Human Rights exercise.
"Meta is facing a call from lawmakers in the European Union to scrap its controversial 'consent or pay' tactic on Facebook and Instagram. Currently, the company demands a per-account fee of €9.99/month on web or €12.99/month on mobile for users in the region wanting to avoid its tracking. No other choice is offered — meaning users wanting to continue accessing the two mainstream social networks for free are forced to accept a total loss of their privacy. However in an open letter, members of the European Parliament accuse Meta of manipulating users by offering a 'false choice' between paying for an ad-free subscription or consenting to ongoing tracking and profiling through its surveillance-based ad targeting. The letter is addressed to Nick Clegg, the company’s president of global affairs — himself a former Brussels-based lawmaker — and has been signed by 36 MEPs, with representation spanning progressive, left-leaning and center/center-left political parties." #GDPRandNonEUcompanies #EDPObrussels #EUrepresentative #DataProtection #UKrepresentative #EDPOuk #GDPR #UKGDPR #EUGDPR #Meta #consentorpay #facebook #instagram Subscribe to EDPO's newsletter here: https://lnkd.in/dwK8sde *This article was not written by EDPO. The opinions and views of the author(s) do not necessarily represent those of EDPO. https://lnkd.in/dnJTm7bu
Scrap coercive 'privacy fee,' MEPs urge Meta's Nick Clegg in open letter | TechCrunch
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I find it interesting that outside the Privacy/Data Protection community, I've heard very few people talking about the so-called "Pay or Okay" move from Meta. But at the same time, it doesn't surprise me at all. From the beginning of time, these subjects seem to be reserved for lawyers or "tech people", but no better example of how the decisions made in the realm of data protection can affect our lives in the digital environment, presumably where we spend most of our time. IMO, nowadays, the importance of data protection and privacy lies a lot in our right to live online as safely, as we do in the physical world (not an original idea). But this goal seems to clash with the way business models are built, mainly because the products and services we use should somehow have a cost. Some food for thought: ▶ Will this be an eternal battle between human rights and business interests? ▶ Can we reconcile our data being processed and not having it used for unintended purposes? ▶ Following that train of thought, is the GDPR succeeding in this effort?
noyb files GDPR complaint against Meta over “Pay or Okay” Today, noyb filed a complaint against Meta with the Austrian data protection authority. European users now have the “choice” to either consent to being tracked for personalized advertising – or pay up to €251.88 a year to retain their fundamental right to data protection on Instagram and Facebook. Not only is the cost unacceptable, but industry numbers suggest that only 3 percent of people want to be tracked – while more than 99 percent decide against a payment when faced with a “privacy fee”. If Meta gets away with this, competitors will soon follow in its footsteps. Given that the average phone has 35 apps installed, keeping your phone private could soon cost around € 8,815 a year. Facebook alone will introduce a “privacy fee” of up to €12.99 per month if users do not consent to their personal data being processed for targeted advertising. Each linked account (such as Instagram) will cost another €8, making a total of €251.88 a year for one person using Instagram and Facebook. By comparison: Meta says its average revenue per user in Europe between Q3 2022 and Q3 2023 was $16.79. This equates to an annual revenue of just €62,88 per user – and puts the monthly fee way out of proportion. 3 to 10 percent want personalized ads – but 99.9 percent consent. All available scientific research suggests that so-called “Pay or Okay” systems are the antithesis of free consent and fundamentally affect the “free will” of users. For example, the CEO of the “Pay or Okay” provider contentpass stated that 99,9 percent of visitors agree to tracking when faced with a € 1,99 fee. At the same time, objective surveys suggest that only 3 to 10 percent of users want their personal data to be used for targeted advertising. Link in the comments! #Privacy #Tietosuoja #GDPR
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"Meta was charged Monday with violating Europe’s sweeping tech competition law by forcing customers into a restrictive “pay or consent” model for ads on Instagram and Facebook — escalating a longstanding beef over user privacy. Billionaire Mark Zuckerberg’s firm rankled regulators by rolling out a subscription service last year in which users could pay the equivalent of $14 per month for an ad-free experience on the apps – or consent to Meta using their personal data for targeted ads. If Meta is confirmed to have breached the law, the company could face fines of up to 10% of its total worldwide revenue – a figure that could amount to nearly $13.5 billion, given the company’s global sales in 2023 totaled $134.90 billion." #Privacy #GDPR #dataprotection #Meta Subscribe to EDPO's newsletter here: https://lnkd.in/dwK8sde *This article was not written by EDPO. The opinions and views of the author(s) do not necessarily represent those of EDPO. https://lnkd.in/dZ64Gun2
Meta charged with violating Europe’s landmark tech competition law, faces billions in fines
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"Meta is facing a call from lawmakers in the European Union to scrap its controversial 'consent or pay' tactic on Facebook and Instagram. Currently, the company demands a per-account fee of €9.99/month on web or €12.99/month on mobile for users in the region wanting to avoid its tracking. No other choice is offered — meaning users wanting to continue accessing the two mainstream social networks for free are forced to accept a total loss of their privacy. However in an open letter, members of the European Parliament accuse Meta of manipulating users by offering a 'false choice' between paying for an ad-free subscription or consenting to ongoing tracking and profiling through its surveillance-based ad targeting. The letter is addressed to Nick Clegg, the company’s president of global affairs — himself a former Brussels-based lawmaker — and has been signed by 36 MEPs, with representation spanning progressive, left-leaning and center/center-left political parties." #GDPRandNonEUcompanies #EDPObrussels #EUrepresentative #DataProtection #UKrepresentative #EDPOuk #GDPR #UKGDPR #EUGDPR #Meta #consentorpay #facebook #instagram Subscribe to EDPO's newsletter here: https://lnkd.in/dwK8sde *This article was not written by EDPO. The opinions and views of the author(s) do not necessarily represent those of EDPO. https://lnkd.in/dnJTm7bu
Scrap coercive 'privacy fee,' MEPs urge Meta's Nick Clegg in open letter | TechCrunch
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👩⚖️ Meta challenges proposed ban on Facebook and Instagram processing personal data for advertising ❗ 🇮🇪 The Irish subsidiary of Meta has filed a High Court challenge to a proposed immediate ban on its Facebook and Instagram platforms processing personal data for use in behavioural advertising. The action comes after the tech company was recently served with an enforcement 📜 notice by the Data Protection Commission, following EDPB's Urgent Binding Decision at the end of October, informing Meta Platforms Ireland Ltd that it has seven days to stop processing data for use in advertising based on users' online activities and interests. Failure to comply with the enforcement notice is a criminal offence. The applicant is the controller and service provider for Meta's platforms in Europe… read more in Breaking News Ireland. --- #SypherPrivacyTalks Stay tuned for more:📌 follow the Sypher Solutions company page. We'll keep you updated on #dataprotection, #privacy, #privacymanagement, #GDPR, #GDPRcompliance, #DPO, #cookies, #consent.
Meta challenges proposed ban on Facebook and Instagram processing personal data for advertising | BreakingNews.ie
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Noyb has filed another complaint with the Austrian data protection authority against Meta's "pay or okay" model. According to the complaint, when a user opens their #Facebook or #Instagram account for the first time after November 2023, it is extremely easy to #consent to the processing for the purpose of targeted advertising. As a matter of fact, a single click is sufficient. In order to withdraw this consent, on the other hand, a data subject is forced to either subscribe and pay the monthly fee or delete their account. Noyb refers to Article 7(3) of the #GDPR, fourth sentence, which states that “it shall be as easy to withdraw as to give consent”. According to the complaint, by requiring to buy a subscription of €9,99 or 12,99 per year as a condition to withdraw consent, the controller violated this provision. In both cases withdrawing is not “as easy as” giving consent, since the data subject has to bear significant negative consequences. #dataprotection #privacy #meta https://lnkd.in/dMUTqxR3
Meta ignores the users’ right to easily withdraw consent
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Meta has implemented recent changes for EU users regarding privacy and advertisement tracking. - Privacy has become a monetized feature in the EU, with Meta charging users a fee to avoid targeted ads. - Obtaining user consent for data processing under GDPR is now crucial for Meta's adtech business in the EU. - Surveillance business models like Meta's are under scrutiny in the EU, potentially leading to significant changes if consent mechanisms fail. #privacyRights #privacyAsLuxury #theFutureIsPrivate
Author | Keynote Speaker | Board Member | Associate Professor working on AI Ethics at the University of Oxford
"Currently, Meta charges regional users €9.99/month on web (or €12.99/month on mobile) to opt out of seeing any adverts per linked Facebook and Instagram account. The only other choice EU users have if they want to access Facebook and Instagram is to agree to its tracking — meaning the offer is to literally pay for privacy, or “pay” for free access by losing your #privacy." 8 consumer groups have filed a complaint. "#Meta has already lost the ability to use other legal bases it had claimed authorized its ads’ processing — following earlier privacy complaints (and a competition challenge). This means obtaining users’ consent is, basically, the last chance for it to continue operating its tracking ads business in the EU, where the law requires a valid legal basis for processing people’s data (the #GDPR names six legal bases but the rest aren’t relevant for an adtech business like Meta’s)." "If Meta’s latest consent coercion fails, it could — finally — be forced to reform its #surveillance business model." By Natasha Lomas https://lnkd.in/e6-5Xw_3
Meta's 'consent or pay' data grab in Europe faces new complaints | TechCrunch
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noyb files GDPR complaint against Meta over “Pay or Okay” Today, noyb filed a complaint against Meta with the Austrian data protection authority. European users now have the “choice” to either consent to being tracked for personalized advertising – or pay up to €251.88 a year to retain their fundamental right to data protection on Instagram and Facebook. Not only is the cost unacceptable, but industry numbers suggest that only 3 percent of people want to be tracked – while more than 99 percent decide against a payment when faced with a “privacy fee”. If Meta gets away with this, competitors will soon follow in its footsteps. Given that the average phone has 35 apps installed, keeping your phone private could soon cost around € 8,815 a year. Facebook alone will introduce a “privacy fee” of up to €12.99 per month if users do not consent to their personal data being processed for targeted advertising. Each linked account (such as Instagram) will cost another €8, making a total of €251.88 a year for one person using Instagram and Facebook. By comparison: Meta says its average revenue per user in Europe between Q3 2022 and Q3 2023 was $16.79. This equates to an annual revenue of just €62,88 per user – and puts the monthly fee way out of proportion. 3 to 10 percent want personalized ads – but 99.9 percent consent. All available scientific research suggests that so-called “Pay or Okay” systems are the antithesis of free consent and fundamentally affect the “free will” of users. For example, the CEO of the “Pay or Okay” provider contentpass stated that 99,9 percent of visitors agree to tracking when faced with a € 1,99 fee. At the same time, objective surveys suggest that only 3 to 10 percent of users want their personal data to be used for targeted advertising. Link in the comments! #Privacy #Tietosuoja #GDPR
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