🚨 noyb has filed a complaint against the advertising broker Xandr (a Microsoft subsidiary)! 👉 Xandr collects and shares the personal data of millions of Europeans for detailed targeted advertising. This allows the company to auction off advertising space to thousands of advertisers. But: although only one ad is ultimately shown to users, all advertisers receive their data. This may include personal details concerning their health, sexuality or political opinions. 👉 Also, despite selling its service as “targeted”, the company holds rather random information: the complainant apparently is both a man, a woman, employed and unemployed. This could allow Xandr to sell ad space to multiple companies who think that they are targeting a specific group. 👉 As if that were not enough, Xandr reports an astonishing 0% response rate to access and erasure requests in 2022. Xandr even publishes these internal statistics on a hidden website (https://lnkd.in/dGZAJSKv) for everyone to see. 👉 noyb has now filed a GDPR complaint with the Italian data protection authority (Garante) regarding transparency issues, the right of access and the use of inaccurate information about users. Overall, Xandr appears to be in breach of Article 5(1)(c) and (d), Article 12(2), Article 15 and Article 17 of the GDPR.
"Xandr even publishes these internal statistics on a hidden website for everyone to see" - what is the URL?
” It is hard to imagine how these data categories can be used for accurate ad targeting.” It can't be accurate. The information seems to be both illegal and in breach of the GDPR. It points to made for advertising (MFA) websites. Shadow profiles and the rise of companies that pay for information about data sets. Even if not real.
Är du inom marknadsföring, bör du kika på detta, då du har ett visst ansvar att använda tjänster som efterlever GDPR på ett seriöst vis.
Meta will never learn, because the business of monetising data is too lucrative. Maybe it's really hight time to ban it, Facebook and its subsidiaries from the EU, irrespective of how many jobs are lost. Google going in the same direction.
Fraud as a service. Anyone who ever worked with advertising data knows how deep the fraud works. It’s made up data; at best 50% right. Worst, this is what often is being used at its most basic level to classify humans and make legal impactful decisions without any sort of quality, verification, etc. It’s not ads. It’s fraud as a service.