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EU regulators have accused Meta Platforms, the owner of Facebook, of violating digital competition rules by offering users the option to pay for ad-free versions of Facebook and Instagram. This move was seen as a way to comply with strict data privacy rules in the EU. The European Commission found that Meta's pay-or-consent advertising model breached the Digital Markets Act by not allowing users to freely consent to the use of their personal data for personalized online ads. The Commission is seeking a middle ground solution that does not rely on sharing users' full personal information. Meta has the opportunity to respond to the investigation before potential fines of up to 10% of its annual global revenues, which could be in the billions of euros. #AsiaRisk #RegulatoryEnforcementActions #SouthKorea Follow us for daily updates on risk and operations in Asia! https://lnkd.in/gFYaAKkN

As data privacy laws come into effect worldwide, the recent actions by the European Union against Meta's "pay or consent" model show the significance of comprehensive user consent in digital advertising. 🌍🛡️ The European Commission claims that Meta's approach—forcing users to choose between targeted ads or paying for ad-free services—violates the Digital Markets Act (DMA). They stress that businesses must offer true choices regarding data use and protecting user rights. 🔐 It's important to stay ahead of transparent and ethical data practices. 📜 The Colorado Privacy Act, effective this month, includes ideas and language from the DMA. 19 other states have adopted similar privacy protections. Decisions like this in Europe give us a window into how American requirements could change in the near future. 🌟 We're helping clients get up-to-date and ahead of the curve as data collection best practices become law. 📈 It's important as data-savvy marketers that we also win trust with stellar privacy practices. Are you compliant with the CPA and other privacy laws that are coming into effect? Not sure? Let us know in the comments. ⬇️💬 #DataPrivacy #DigitalMarketing #UserConsent #DMArules #Meta #TrustInTech https://lnkd.in/gD_cWFh3

📢 Exciting news! The Guardian has reported that Meta is being accused of violating the EU digital law by charging for ad-free social networks. This development could have major implications for the future of digital platforms and user privacy. What are your thoughts on this? Share your insights in the comments below! #Meta #EUlaw #DigitalPrivacy https://ift.tt/Pn8Mj4k

"Meta was charged Monday with violating Europe’s sweeping tech competition law by forcing customers into a restrictive “pay or consent” model for ads on Instagram and Facebook — escalating a longstanding beef over user privacy.   Billionaire Mark Zuckerberg’s firm rankled regulators by rolling out a subscription service last year in which users could pay the equivalent of $14 per month for an ad-free experience on the apps – or consent to Meta using their personal data for targeted ads.   If Meta is confirmed to have breached the law, the company could face fines of up to 10% of its total worldwide revenue – a figure that could amount to nearly $13.5 billion, given the company’s global sales in 2023 totaled $134.90 billion." #Privacy #GDPR #dataprotection #Meta   Subscribe to EDPO's newsletter here: https://lnkd.in/dwK8sde   *This article was not written by EDPO. The opinions and views of the author(s) do not necessarily represent those of EDPO. https://lnkd.in/dZ64Gun2

What does 'pay or okay' have to do with the value of personal #data? Click in the link below to find out. As a response to EU regulations (#GDPR and #DMA) Meta proposed a paid subscription to Facebook and Instagram. Subscribers will enjoy ad-free services and Meta will not process their information for personalised advertising. This initiative adds to paywalls used by other websites on the Internet, and they all provide fresh references of asking prices of privacy. In this blog entry, I connect the dots between those topics and provide the reader with useful pointers and references to the value of personal data.

"'Pay or consent:' Personalized ads, the rules and what's next" — my new text, is now available on the IAPP - International Association of Privacy Professionals website. "In a widely discussed move, Meta gave Facebook and Instagram users the choice between paying for an ad-free experience or keeping the services free of charge using ads. The legal reality behind that choice is more complex. Users who continue without paying are asked to consent to the processing of their data for personalized advertising. In other words, this is a "pay or consent" framework for the processing of first-party data. Even though Meta's "pay or consent" framework is now reportedly a key target for a number of data protection authorities, this model is common in European digital services. Newspapers like Spiegel, Zeit and Bild present their readers with "pay or consent" choices, and such practices have already been subjected to scrutiny by DPAs, who, until now, leaned toward a permissive approach." I cite some great work by David Pfau, Peter Craddock, Prof. Dr. Martin Nettesheim - do follow the references! (link in a comment)

'Consent or pay' in the news in 2024 ✅ / 💵 explainer for advertisers & agencies... ✅ Meta is still battling with the EU for its own definition of consent, a key pillar of GDPR... Its latest idea is for users to have to pay if they want to opt out. ✅ According to one report, & in part due to actions by the Information Commissioner's Office at the end of 2023, UK publishers are also mulling over adopting Meta’s ‘consent or pay’ approach. ✅ How will Meta’s ploy change the face of UK media in 2024? And is privacy a luxury only the rich can afford? ✅ Says our own Nikky H., "A consumer-centric future without cookies is still possible. One that works for publishers too. And one that improves advertising’s image as well as its effectiveness." Find out more ⬇️ #gdpr #advertisingandmarketing #consentorpay via The Drum.

🚫🚫🚫 Title: Meta Accused of Breaking EU Digital Law Hey folks, did you catch the news about Meta possibly violating the EU digital law? The Guardian reported that they are under scrutiny for charging for ad-free social networks. This raises some interesting questions about data privacy and digital rights. What do you think about this? Check out the full article in The Guardian to dive into the details. #Meta #EU #DigitalLaw https://ift.tt/Pn8Mj4k

"In a widely discussed move, Meta gave Facebook and Instagram users the choice between paying for an ad-free experience or keeping the services free of charge using ads. [...] Users who continue without paying are asked to consent to the processing of their data for personalized advertising. In other words, this is a 'pay or consent' framework for the processing of first-party data. [...]   Imbalance: Recital 43 of the GDPR explains consent may not be free when there is 'a clear imbalance between the data subject and the controller.' In the Meta decision, the CJEU admitted the possibility of such an imbalance between a business with a dominant position, as understood in competition law, and its customers. [...]    [I]t is worth noting that the EU Council's 2021 mandate for the ePrivacy legislative process includes an explicit recognition of paid alternatives to consent in Recital 20aaaa. However, that recognition is qualified by an analogous consideration of 'imbalance' under the GDPR, so even if the text is adopted, it will not override all the debates that are likely to take place in the near future." #GDPRandNonEUcompanies #EDPObrussels #EUrepresentative #DataProtection #UKrepresentative #EDPOuk #GDPR #UKGDPR #EUGDPR #consent #meta #facebook #instagram #edpb #cjeu #privacy   Subscribe to EDPO's newsletter here: https://lnkd.in/dwK8sde *This article was not written by EDPO. The opinions and views of the author(s) do not necessarily represent those of EDPO. https://lnkd.in/eHqqTXbY

The privacy organisation NOYB (None Of Your Business) has filed a GDPR complaint against Microsoft's advertising broker subsidiary, Xandr. NOYB said that Xandr is collecting extraordinary amounts of data to profile users to operate its services, but data on its own website shows that it complied with none of the 1,294 access requests and 660 deletion requests made under GDPR. Many people are not going to have heard of Microsoft's Xandr or what it does. NOYB has a nice explainer in its announcement: "If companies want to use targeted advertising to promote their products or services online, they have to go through so-called Real Time Bidding (RTB) platforms. One such platform is run by Microsoft subsidiary Xandr, which allows advertisers to buy ad space on websites or in mobile apps in a fully automated way. When a user visits a website, an algorithmic auction takes place in order to decide which company can display an advertisement. Because a users’ interests and characteristics ultimately determine an advertiser’s willingness to place an ad, Xandr collects and shares a massive amount of personal data in order to profile the users and to allow for targeting. Much of that data is bought by external parties like emetriq, a subsidiary of [Deutsche Telekom]." #databreach #GDPRbreach https://lnkd.in/d8cUR6S6