Ed-tech Leadership Collective’s Post

Communication leaders are sounding off on the next big trends for 2025, and guess what tops the list? Yep, AI-driven experiences (and more than just chatbots). Personalized content, real-time analytics, and human-AI collaboration will be crucial. For those of us communicating for institutions, organizations and community leaders, the trifecta of channels will be long-form blog content, executive social content, and weekly email newsletters. Some have already started to up the ante, but it is not fun to play catch here.  Ready or not, 2025 is here — time to level up your comms game. Curious about how Savion Ray can help you ride these trends? Let’s talk new AI services, tailored to your brand. Not sure what's on the table — check out the trends:  - trends by Forbes: https://lnkd.in/dTD5xkdj?  - trends by HubSpot: https://lnkd.in/dEz2kUZb?  - AI toolkit by Savion Ray: https://a.co/d/eian5PO 

The shift toward human-AI collaboration isn’t just about tools; it’s about rethinking how we approach content and strategy. The trifecta of long-form blogs, executive social posts, and newsletters feels spot-on for 2025 — channels that balance depth, authority, and regularity. Our CEO Bisera Savoska’s post dives deeper into what’s next for communication leaders. Check it out to explore the key trends and see how they align with your strategy for the year ahead. 👇 Need help aligning your communication with these trends? Let’s connect and discuss how we can make an impact together.

Join this session to plug into some of the trends that are shaping B2B Marketing #B2B #CMO #Marketing #Trends2025 #FutureReady #Tech #AI

It was an honor to speak at NEXT MBA today, sharing insights on "Predictive Journeys" and "The Intelligence Layer." These lectures explored how AI can transform fragmented touchpoints into revenue-driving relationships and scale personal connections in Account-Based Marketing (ABM). For those who couldn’t join or want to dive deeper, I’ve compiled bonus materials from my talk, including (AI created) podcasts, videos, and actionable prompts. You can explore them here: 👉 https://lnkd.in/d6SHyvPk Thank you to everyone who attended and engaged with thoughtful questions—it’s your curiosity and enthusiasm that make these sessions so rewarding! If my presentation inspired you or sparked ideas, I’d be grateful if you’d share your thoughts in a brief LinkedIn recommendation. Your feedback not only means the world to me but also helps others understand the practical impact of these concepts. Looking forward to continuing the conversation and driving innovation together! 🚀 #NEXTMBA #AI #PredictiveJourneys #ABM #MarketingInnovation #Growth

🚀 Excited about mastering AI in your GTM strategy? My upcoming book will guide you through this transformative journey: 🟡 Yellow Belt: Basics of AI-enhanced strategies 🟠 Orange Belt: Market intelligence and targeting with AI 🟢 Green Belt: Transforming customer engagement 🔵 Blue Belt: Revolutionize distribution and pricing 🟤 Brown Belt: AI in metrics and optimization ⚫ Black Belt: Leading in AI-driven strategies Transform your approach and lead in the AI revolution. What belt are you ready to tackle? Let’s embark on this journey together! #AI #Leadership #GTM #Strategy

CPG Marketing Leaders – Guess who's getting the gold ⭐ for putting AI to work? Yep. It's Marketing teams...according to McKinsey & Company '𝙨 𝗹𝗮𝘁𝗲𝘀𝘁 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝘂𝗿𝘃𝗲𝘆 𝗼𝗻 𝘁𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜.  [Side note: Yes, I've been posting a LOT on AI... but not only because I'm obsessed--y'all are too! When I ask for input on post topics, AI tops the list. The people have spoken.] For fellow Data Devotees, a few juicy nuggets from the McK findings: 🌎 Worldwide AI adoption has reached an 𝘢𝘭𝘭-𝘵𝘪𝘮𝘦 𝘩𝘪𝘨𝘩 𝘰𝘧 72% 📊 It's being put to work in 𝘣𝘰𝘵𝘩 𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘭𝘪𝘷𝘦𝘴  🖥 65% 𝘰𝘧 𝘴𝘶𝘳𝘷𝘦𝘺𝘦𝘥 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘶𝘴𝘦 𝘎𝘦𝘯 𝘈𝘐 𝘳𝘦𝘨𝘶𝘭𝘢𝘳𝘭𝘺, 2X vs 10 months ago 🎗 Used most often by Marketing/Sales, Product Development & IT 📱Top uses for Marketing/Sales: 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴, 𝘓𝘦𝘢𝘥 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 & 𝘗𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘻𝘢𝘵𝘪𝘰𝘯  💲𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝗲𝗲𝗶𝗻𝗴 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗩𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝗚𝗲𝗻 𝗔𝗜 𝗮𝗿𝗲 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼:  ➡  Use AI across more functional groups (3 on average) ➡ Know the Risks, & implement processes/governance to mitigate them ➡ Build testing/validation into new model releases ➡Build customized solutions to reimagine workflows   Full disclosure, my own adoption has been inconsistent...but I'm making progress! So if you’re one of the early adopters living the AI dream, I'd love to learn from you, and I bet others here would too! 𝗪𝗵𝗮𝘁 𝗡𝗘𝗪 𝗔𝗜 𝘂𝘀𝗲𝘀 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝗶𝘁 𝘁𝗼 𝘁𝗿𝘆𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝟮 𝘄𝗲𝗲𝗸𝘀? #InnovatewithAI #Insights #growthstrategy #brandgrowth I'm Elizabeth, and I help consumer marketing leaders harness strategic insights to fuel brand growth and market impact. Let's connect!

MarTech Leaders vs MarTech Followers Leaders: Use AI to predict customer behavior Followers: Use AI to generate content Leaders: Focus on customer lifetime value Followers: Focus on immediate sales Leaders: Let AI crunch the numbers Followers: Let AI write the copy I've seen both approaches in action. At a previous client, our AI-driven CLV predictions led to a 3x increase in customer retention. Meanwhile, competitors were busy having AI write their email subjects. The difference? One approach transforms your business. The other just changes your writing style. Choose wisely. Agree? 👇 #MarTech #ArtificialIntelligence #CustomerRetention #DigitalMarketing #BusinessStrategy

🚀 Unlocking AI-Driven Marketing Potential in Financial Services 🚀 We recently wrapped up a transformative AI workshop with a financial services marketing team, focused on integrating AI to elevate B2B marketing strategies. Our approach? Making AI work for you, not the other way around. Through the workshop, we explored: Building customer personas with AI insights to target content effectively. Pinpointing the right content types and platforms for maximum engagement. Converting original research into diverse content forms: articles, social posts, newsletters, and more – establishing true thought leadership in the industry. The result? A clear roadmap for smarter, data-driven marketing, saving both time and budget. This is the future of marketing productivity – made possible by the right AI tools. At the Digital Leadership Forum, we design AI knowledge-sharing workshops tailored to specific industries. If you’re in financial services, healthcare, or beyond, I’d love to share how we can help your team apply AI in practical, meaningful ways. Connect with me on LinkedIn or reach out via email at justin.hunt@dsmlf.info. #AIIntegration #DigitalLeadership #B2BMarketing #FinancialServices #ThoughtLeadership #AIProductivity #FutureOfWork #AIWorkshop #thedigitalleadershipforum

In today's digital age, understanding customer sentiments is more crucial than ever. At AIMLVUE Consulting Services, we're excited to unveil our latest Generative AI solution designed specifically for sales teams and business leaders. 🌟 Our advanced AI technology meticulously analyzes customer sentiments across all major social media platforms and eCommerce reviews. This comprehensive insight allows your team to: 📈 Gain a deeper understanding of customer preferences and pain points 🎯 Tailor marketing strategies to meet the evolving needs of your audience 💬 Enhance customer interactions with data-driven insights 📊 Drive more effective and targeted sales efforts 🚀 Stay ahead of the competition by anticipating market trends Empower your sales and leadership teams with the tools they need to make informed, strategic decisions. Embrace the future of customer engagement with our Generative AI solution. Ready to transform customer feedback into actionable insights? Let’s connect and explore how our solution can elevate your business! 🚀 website: www.aimlvue.com email: sales@aimlvue.com #CustomerSentiment #GenerativeAI #AIMLVUE #SalesInsights #Leadership #SocialMediaAnalytics #Ecommerce #Innovation #BusinessGrowth

Mark Abraham is a Senior Partner at Boston Consulting Group (BCG) and the founder of the firm’s Personalization business. David Edelman has a history of personalization work spanning three decades. Currently, he is a Senior Lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Together, they have just published a new book: PERSONALIZED: Customer Strategy in the Age of AI, and I recently had them on the Punk CX podcast 🎙️ to find out more about it. Our conversation covered the book (obviously 🙄), how we should be defining personalization, the equation P=n×v2, the five promises of personalization, the technology that brands need to embrace to deliver true personalization, the role of AI in all of this, the customer service C-suite loop and whole bunch of great examples of brands who are personalization leaders. It was a fun and really interesting conversation, so do check it out here -> https://lnkd.in/ekGESqEN #customerexperience #personalization There was also big shouts for Jim Dicso former CEO at SundaySky and Stefan Thomke of Harvard Business School.