Elan Tanur’s Post

this is what a boundary-pushing static ad looks like.

Ever realize how Deadpool’s red suit and Wolverine’s yellow suit look a lot like Heinz ketchup and mustard? Kraft Heinz is making sure that once you see it, you can’t unsee it. This clever marketing strategy is a brilliant example of brand collaboration at its finest. Other amazing collaborating brands include Jack in the Box, Heineken, DiGorno, Old Spice, and "The Bachelorette". It's exciting to see how these brands are creatively engaging with their audiences and reinforcing their brand identities through smart, memorable campaigns. #marketing #winnerstrategy

Super Bowl picks anyone? Here are mine: • Reeses: A very funny, memorable, and simple ad. The product is always present, proving that you don't need a celebrity for a good ad. Tip: Watch it several times and focus on a different character each time. • CeraVe: In contrast to Reeses, it demonstrates that using a celebrity who aligns with the brand can be effective and make both the product and the celebrity relevant. • Oreo: Relevant, funny, and memorable, with a great insight behind it, focusing on the product. I won't critique the "not good ones" because I respect the work of my colleagues, understanding that the "Super Bowl Ads" process is challenging, and the final cut may not always reflect the original idea. What are your picks? #superbowlads #superbowlpicks #opinion #advertising #adworld #adlife #superbowllviii

Little joys of a marketer's life: Stumbling upon your old work somewhere. Today, I saw a feature on Bingo! in the Marketing Monk newsletter, which featured one of my old projects. Back in the day, when I was working on Mad Angles, we had a challenge. Achaari Masti was the most loved flavour of the brand and continued to dominate mind share. We really wanted to showcase all variants of Mad Angles, and show the range we had. In a category driven by impulse buying, it’s important not to seem like a brand that doesn’t offer anything new. Consumers love discovering fresh experiences, and showcasing a range of products can really help a brand stand out. Here's the work we created with Ranveer Singh. From the script reading to the first airing of the film, it was so fun to work on this campaign. https://lnkd.in/gEVQu2fH. Here’s to the joy of storytelling! 💡✨ #Marketing #Advertising #Branding #Creativity #Throwback #Storytelling #MadAngles #Bingo #RanveerSingh #MarketingMonk #Nostalgia #Campaign

Relive the magic of the Olympics through the lens of iconic ads that have captured the spirit of the Games over the years. 🎥✨ Which campaign stands out as your all-time favorite? Dive into the evolution of Olympic advertising with us! #olympicads #iconiccampaigns #marketingevolution #advertisinghistory #olympicspirit #brandmarkstudios

Advertising Week Creative delivers more than brand awareness and products acquisition. Creative for good, that can change the world, For us at ZIPPYAR is more than providing greater ROI on brands advertising expenditure by streaming advertising from products ( phygital ). We believe brands can play an important role in changing the world for better, ONE PRODUCT AT A TIME. #advertisingweek #advertising #creative #phygital #branding

What do Snoop, Martha Stewart and Willie Nelson have in common? 🤣 Yes! They’re in the Super Bowl ad for BIC lighter 😉 We’ve been talking a lot about how a celeb is no guarantee of success for a brand. Yes they create buzz. Some stature. But they’re rarely a brand asset. So how do you make them work? 💡Have a story that’s relevant to what the celeb is famous for AND relevant to your brand. In walks BIC lighters! How could they possibly be useful to them? 🤣 Well, people find it highly distinctive, amusing and definitely don’t miss the brand. Nice one BIC #Super Bowl #advertising #effectiveadvertising #consumerinsights

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Ever feel like a different person when you're hungry? 🍫👀 Snickers captures this perfectly with their iconic ad campaign, 'You're not you when you're hungry.' Using humor, celebrity cameos, and the affect heuristic—a psychological shortcut where our emotions influence our decisions—they masterfully turn hangry moments into relatable, memorable ads. This clever approach not only entertains but resonates, making Snickers a go-to solution for hunger. #AdBreakdown #SnickersAds #DigitalMarketingStrategies #CognitiveBiases #marketingsecrets #SilverSpoonAgency # #MarketingInsights #Snickers #YoureNotYouWhenYoureHungry #BrandStrategy #CreativeCampaigns #PsychologyInAds #HungryForSuccess

I have just read this fantastic appraisal of the Quo-gate M & S value-driven execution. It places the work in the context of what it is trying to achieve and some of the history around its development. The article then posits that some of the comments posted on LinkedIn are evidence of an issue with "ad-land" rather than M&S. It is worth a few minutes of your time.