ELG Insider’s Post

I'm always focused on understanding my clients. That's why I'm headed to Pavilion's GTM2024 summit next week. I don't need to be an expert on things like: • RevOps • Buyer intent signals • Sales benchmarking • Structuring a sales team • Account based marketing tactics • AI-based prospecting • Pipeline forecasting • Revenue attribution Because I don't deliver on those things. But my clients do. The folks I work with include leaders of marketing, sales, or revenue. And if I'm going to help them, I need to understand how they work. (Even though I used to be a VP Marketing and CMO, the world changes too much to rely solely on past experience). The better I understand their world, the faster I can help them get results. P.S. If you'll be in Austin yourself, I'd love to say hello. P.P.S. On Wed, I'm leading a roundtable on aligning your GTM team around your messaging and positioning, so if you're curious about that, please come join us. P.P.P.S. Sorry for the shaky video y'all. I'm doing a 30-day video challenge with Jared Robin ⏭ and still learning the ropes!

We are excited to share highlights from our recent visit to London for TechTarget's EMEA ROI Summit on May 22nd. 🚀 Over four engaging days, we participated in insightful discussions with our partners and networked with industry leaders. Our meetings with TechTarget partners at their London office, along with our participation in the summit, were incredibly productive. We gained valuable insights on how to stand out from the competition, maximize revenue potential, and understand the UK market and their IT business environment. A special thanks to TechTarget for inviting us and hosting such an informative event. 🙏 Our presence at the summit underscores our dedication to delivering cutting-edge IT solutions and staying ahead in the industry. We look forward to implementing the insights gained to continue driving innovation and exceptional service for our clients. From left to right: Alexandru Ana (CEO Optimizor), Mike Cotoia (CEO TechTarget), Cristina ANA (COO Optimizor), Anthony Griffin (Senior Account Executive TechTarget), Gareth Harding (VP of Field Sales TechTarget) & Izabela Matei (Marketing Project Manager Optimizor). #TechTargetROISummit #ITOptimization #Optimizor #TechSummit2024

Boston, we're coming for you! 🎉 Join us on June 7th at the TechTarget office for a special event for GTM Leaders (Marketing, Sales, CS, and RevOps). Traditional sales and marketing funnels are outdated. Let's explore the newest trends, the first GTM Operating System, and network with other senior GTM leaders. Why attend? 🎯 Discover the best GTM strategies and tech to support them. 🔄 Understand alternatives to traditional funnels and gain the latest GTM insights. 💼 Learn about budgeting for new GTM roles and discuss your top challenges. 📝 Obtain actionable strategies for your next meeting and network with executive peers. With some awesome GTM Leaders taking the stage - John Common, Teddy Babanao, Patrice Greene, and our very own Sarah Allen-Short + Bryan Brown. What won't be there… 🙅♀️ Attendees below Director level. 🚫 Vendor booths. 💬 Status quo conversations. 🔗 Register Now: Redefine your GTM strategy. Tag a peer to join you! #GTM #Event #GTMStrategy TechTarget Pavilion

GTM made simple (not easy). Seattle's B2B marketers, gear up! Join us at the GTM Partners Go-To-Market Made Simple Roadshow on May 10th. This event is a treasure trove for anyone invested in refining their GTM strategies. Here’s why you should attend: Gain access to GTM Partners innovative GTM Operating System. Discover the latest GTM trends that are not just buzzwords but actionable insights. Participate in roundtable discussions that focus on real-world applications and solutions. Network with peers and industry leaders who are shaping the future of GTM. A note from us at Hushly: As partners with GTMPartners, we've embraced the power of community-led initiatives to simplify GTM. This event is a perfect example of how collective wisdom and shared goals can revolutionize our industry. Looking forward to seeing how we can all grow through stronger community ties in the GTM world. #GTMPartners #GTM #Seattle #GTMadeSimpleRoadshow

Go-To-Marketing Made Simple Seattle's B2B marketers, gear up! Join us at the Go-To-Market Made Simple Roadshow on May 10th. This event is a treasure trove for anyone invested in refining their GTM strategies through community-driven insights and collaborations. Here’s why you should attend: Gain access to the innovative GTM Operating System. Discover the latest GTM trends that are not just buzzwords but actionable insights. Participate in roundtable discussions that focus on real-world applications and solutions. Network with peers and industry leaders who are shaping the future of GTM. A note from us at Hushly: As partners with GTM Partners, we've embraced the power of community-led initiatives to simplify GTM. This event is a perfect example of how collective wisdom and shared goals can revolutionize our industry. Looking forward to seeing how we can all grow through stronger community ties in the GTM world. #GTMPartners #GTM #Seattle #GTMadeSimpleRoadshow

🔥𝐅𝐫𝐞𝐬𝐡 𝐨𝐟𝐟 𝐭𝐡𝐞 𝐆𝐓𝐌𝐨𝐧𝐝𝐚𝐲 𝐩𝐫𝐞𝐬𝐬... Last week, our "GTM is Better Together" event in Atlanta kicked off with a bang, exploring how companies can align their teams and tech stacks for efficient growth. Key highlights: → Dr. Tim Elmore's keynote on generational strengths in the workplace → Panels on evolving from cold outbound to warm follow-ups → Strategies for unlocking pipeline with customer time-to-value and ROI → Insights on driving customer growth for efficiency and profitability ↳ 𝐁𝐮𝐭 𝐭𝐡𝐚𝐭'𝐬 𝐧𝐨𝐭 𝐚𝐥𝐥! 𝐎𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐆𝐓𝐌𝐨𝐧𝐝𝐚𝐲 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫 𝐝𝐢𝐯𝐞𝐬 𝐝𝐞𝐞𝐩 𝐢𝐧𝐭𝐨:  📊 The future of GTM and why it's "Better Together" 🔍 15 common GTM challenges and how to overcome them 📅 Upcoming GTM events you won't want to miss 🎙️ Our next GTM Made Simple Live! session on 2025 Planning Are you part of the 100,000+ forward-thinking GTM Leaders already subscribed? If not, don't miss weekly insights, research, and events tailored for go-to-market professionals. Subscribe now and join the conversation shaping the future of GTM! 👉 https://lnkd.in/gkjzWzNn #GTMonday #BetterTogether

If you’re heading to Pavilion’s GTM conference in October, don’t miss the chance to connect with Jeffrey Serlin. Jeff was leading RevOps before it was officially called ‘RevOps’. - Jeff led the charge at companies like Marketo, Campaign Monitor, and Pendo (where we worked closely together). Having had the pleasure of working closely with Jeff, I understand firsthand the difference a strategic, business-minded RevOps partner can have on a Revenue organization. Our goal at Revcast is to democratize access to this type of expertise and deliver the ultimate co-pilot for CROs and RevOps leaders. At the conference, Jeff will be at the Revcast booth - ready to dive into your GTM plan, assess how your business is performing, and identify gaps in your operational insights. I hope you stop by the booth or otherwise corner Jeff over food, coffee, or drinks and pick his brain. I promise you’ll walk away with at LEAST one nugget on how to improve your GTM plan. See you there!

📊 Plan Your 2025 GTM Strategy on One Slide In our latest GTMonday newsletter, read by 120k+ GTM operators and leaders, we share how to simplify your 2025 GTM strategy into a concise, integrated, and actionable format. Key takeaways: → Use our 8-question framework to align all GTM teams → Address product fit, market alignment, and investment priorities → Learn from HubSpot's success story Actionable tip: Answer these 3 questions to start your one-slide strategy: → Where can we grow the most? → Which products create the highest value? → What is our clear point of view? Want the full 8-question framework and more insights? Join 120,000+ GTM professionals and subscribe to our GTMonday newsletter for weekly strategies to reshape your GTM approach → https://lnkd.in/gTEKSveK #GoToMarket #B2BStrategy #GTMPlanning What's your biggest challenge in planning your 2025 GTM strategy? Share below!

The stage is well and truly set for CMO Summit San Francisco. 😍 We can barely contain our excitement 🤩 Tomorrow, we’ve got 20+ spectacular CMOs speaking, 10+ sensational action-led sessions, and an audience a hundered strong… all with one mission in mind. Mastering marketing TOGETHER. 🤝 Here’s what’s coming up: 👉 How can C-suite impact Go-to-Market strategy? Salesforce 👉 CMO Talk Shop: Navigating the future of marketing Personify Health, Headspace, University of California, Berkeley 👉 Panel: Driving business success through data-driven personalization and growth strategies Amazon, HP, Quickbase & Litera 👉 Leading with purpose-driven storytelling inspired by Disney’s Marvel playbook Northwell Health 👉 From vision to reality: The CMO's role in upholding brand narrative - Why this is important? Iris® Powered by Generali And so much more… Have you got your pass? 👇

🌟 Unmissable Roundtable Discussion for CMO Professionals! 🌟 Join the OnCon Senior Council roundtable on "Unleashing Growth: Navigating the Path to Scaling the GTM Channel" within the CMO category, led by Mac Gupta, Head of Global Partner Marketing at Rocket Software. Get ready for an immersive exploration of unleashing growth and navigating the path to scaling the GTM (Go-To-Market) channel. 📅 Date: February 28th, 2024 👥 Audience: CMO Professionals 🔗 Setting: OnCon Senior Council Roundtable (CMO Category) 📈 Theme: Unleashing Growth: Navigating the Path to Scaling the GTM Channel 🌟 Here's Why CMO Leaders Should Be There 🌟 1️⃣ Elevate Your Strategy: Connect with elite CMO leaders, amplify your strategic thinking abilities, and gain insights into unleashing growth and scaling the GTM channel. Discover effective strategies, tactics, and best practices to drive business growth. 2️⃣ Tap into Peer Wisdom: Immerse yourself in the brilliance of fellow CMO luminaries. Share experiences, exchange innovative ideas, and build lifelong connections with like-minded professionals. 3️⃣ Stay Ahead of the Game: Stay updated on the latest trends, technologies, and best practices in scaling the GTM channel. Gain the knowledge to optimize your go-to-market strategies and achieve sustainable business growth. 4️⃣ Unlock Problem-Solving Prowess: Collaborate with peers, collectively solving common challenges in scaling the GTM channel. Find practical solutions that drive revenue, improve customer acquisition, and enhance brand visibility. 5️⃣ Forge Powerful Connections: Build a robust network of CMO professionals that transforms your career trajectory. Networking is the key to accessing new opportunities, partnerships, and industry insights. Ready to join the conversation? https://buff.ly/3R9Dnup At OnCon Senior Council, we foster innovation, fuel personal growth, and promote unmatched knowledge sharing. Join us and redefine what it means to be a CMO expert! #RoundTable #NetworkingGoals #VirtualEvent #CMO #GTM #BusinessGrowth #SeniorCouncil