Elijah Khasabo’s Post

It's easy to fall into the trap of following self-proclaimed “influencers” and “gurus” who dish out questionable advice. Here's why that's a mistake: I’ll use an example of a false claim I see all the time: “You MUST post videos daily on every platform to remain relevant.” This advice: - Contradicts data on optimal posting frequencies - Ignores platform nuances - Overlooks audience preferences Rather than fall into the trap and trusting random people that show up on Reels - 1. Vet your experts: Look at their actual results and credentials. 2. Rely on data: Use data-driven strategies tailored to your brand. 3. Know your audience: Focus on what resonates with them. Success in marketing your own business doesn’t mean someone can successfully market yours. The skills needed are different and it takes years to master. I've seen influencers think their one success means their methods work for everyone. It’s simply not true. Helping others succeed in various industries requires unique skills and experience. At Rossman Media, we have real experts and the case studies to prove it. Interested in working with us? Send me a DM!

You’ve probably seen influencers who appear incredibly successful. Their achievements are the result of hard work and significant effort. 🏆 . Just like any profession, the path to success as an influencer is filled with challenges and obstacles that must be skilfully overcome. 💪🏻 . Successful influencers often find their platforms and businesses growing rapidly. However, they may struggle to keep up with the operational requirements and changes that come with this growth. Most influencers start as creators, with expertise in the creative aspect of their operations and their own unique story. 🤩 . 🙅🏻 Here are 5 things influencers should avoid: 1. Not owning their social media accounts, content, IP, etc. 2. Bad and unclear contracts with agencies 3. Striving for perfection in business and private life 4. Neglecting business topics because they are creators 5. Lacking a clear strategy and connection to daily DevOps . This list is just the beginning of what influencers should pay attention to. If you’re interested in learning more, join us for a free meetup on the topic. 👨🏻🏫 . Best regards, Marc Andrae - #influencertips #projectmanagementforinfluencers #creatortips #projectmanagementforcreators

If you think influencer marketing is only for brands with endless budgets, you are wrong! Here’s how to do it without your finance team fainting... Start with micro-influencers—those niche experts who may not have millions of followers but do have the trust of your audience. They’re easier to collaborate with, more affordable, and way more relatable than flashy names (who may not even respond back). Instead of only cash transactions, offer bundles such as early access to your product or co-creation opportunities or even showcasing them as thought leaders in your campaigns. Influencers love partnerships that grow their own brands, too. And don’t overcomplicate the content...A quick, LinkedIn post or a relatable story from someone who actually uses your product will connect more than anything overly scripted. Also don't forget that a single piece of content from an influencer can fuel a whole ecosystem—social posts, case studies, email campaigns, and more... so do repurpose it!

Are they ghosting you? 👻 People came to me saying, the influencer they work with ghost them after receiving the product. Especially in a product based collaboration. Here are three things influencers need to collaborate: - Money - Cult of working with a cool brand - Meaning behind it And most of the startup do not have the first one, so only meaning is the thing you can build to add the value for your customers and influencers both. But is adding the meaning will solve everything? No, it will not solve everything. But your management can, just like in business your team will not perform without management, same goes for influencers. Take them as your team members. Here is how a good management look: Tier 1: 1. Intital email sending 2. Ask them if they want to collaborate 3. Tell them your brand meaning 4. Tell them your brand story 5. Send them the product 6. Connect with them 7. Like their post & stories 8. Keep in touch 9. Be friends 10. Ask them to post 3 times Tier 2: 1. Those who post more and good 2. Make them your brand ambassador 3. Give them commissions 4. Invites them to the dinner 5. Increases the commission if they work better Remember: they are your team members and you have to incentivize them just like you do for your team to make their performance better. Influencer marketing is more about building the relationship then marketing. This is too much to handle? Don’t worry 😉 I’m here to help you. DM me to help you in your upcoming influencer campaign. PS: Check out the Influencer journey map below for your next campaign 👇 #influencermarketing #marketing #business #influencers

💡 Concerned about influencers promoting questionable products? Here are a few tips to help you navigate this landscape wisely: 365 days challenge of posting on LinkedIn daily. ✅✅ Topics : Fitness, Travel & Influencer Marketing Day 318 Research and Verify Before making a purchase based on an influencer's recommendation, conduct your own research. Look for reviews, testimonials, and independent opinions. Check Credibility Evaluate the influencer's credibility. Are they known for promoting genuine, quality products? Look for transparency in their partnerships and disclosures. Seek Diverse Opinions Don't rely solely on one influencer's endorsement. Look for a variety of opinions and experiences to form a balanced view. Understand Motivations Consider why the influencer might be promoting the product. Is it solely for monetary gain or do they genuinely believe in its benefits? Look for Red Flags Be wary of exaggerated claims, lack of transparency about sponsored content, or influencers who promote a high volume of products without substantive reviews. By staying informed and cautious, you can protect yourself from influencers promoting products that may not meet your expectations. Ps : Contact me for personal branding services. Check link in bio to know more. #influencer #marketing #socialmedia

Reps - you're forgetting about someone very important on the buying committee. The influencer. They might not have a fancy title, be in every meeting, or be as enthusiastic about your product as the champion/dm- but typically they hold the DM's trust and can "influence" the deal (hence the name). Spotting influencers can be a challenge. Here's how I look for them: -Is the DM new? Look for someone who came over with them. Leadership typically brings over their best -Someone who has been promoted 2 or more times -Did this person go to club? -Was this person chosen to travel & represent the company at an event? Remember, nurturing influencers can make or break your deal. Invest time in them, showcase your value, and empower them to advocate for you. How do you spot an influencer?

Your Business and Digital collaboratives. If you have started a journey with a definite purpose then off course your skills and strategies are important but also the influencers around you as well. Who are influencers in today’s terms? It could be indeed your network and digital tracks. Digital world influences you in your daily life. You spent most of your time in the digital world. The social media has an immense influence in your daily life. Remember the success in business is not only in the dedicated work you do but also the influencers also challenges your existence in business. Success is therefore not a solo journey in today’s world. It is a connected world and connections matters immensely. Numerous people follow fake entertainers. I don’t say that they are wrong. My question is that how serious are you in your life? To make your life successful you cannot be silly as your fake influencers rather you have to be serious like successful people. Do collaborate with successful people. Make your journey real. Make sure you follow the ‘thought leaders’ ‘industry experts’, ‘innovators’ You must be surrounded with insightful content and engaging with people who can fuel your growth. Its your turn to take decisions …. Find your connections in the digital world… #ishansahu #motivation #success #innovation #content #social #socialmedia #business #digitalmedia #leaders #journey #innovators #industry #networking

So, I often wonder why a company with 10,000 employees would need influencers to promote themselves. Besides just following the trend, there's a lot more to marketing than hopping on the latest call trend. Creativity plays a significant role, and nowadays, people seem to rely solely on trends, which is a waste of time and effort. The marketing team should focus on developing strategies that go beyond just throwing money at influencers. They need to think creatively to take their branding to the next level, rather than just following whatever is popular at the moment. Let me tell you how ? You can utilize their employees instead of influencers and it can also be part of your company fun activities. Let's say an influencer with 2 million followers makes a video for your company, but even if 10% of those followers engage, then it will go around 2 lac peoples, I am taking it as a highest because nor even 10% of the people's are showing their interest to the paid campaigns. Now, if you invest in your 10,000 employees and each of your employees has a network of min 100 peoples, that's a potential reach of 10,00,000. If your campaign is creative, it can spread even further. By investing smartly & showing faith in your employees, you can surpass 5 times the reach of influencers at a lower cost. There is much more to do in the marketing. #InfluencersMarketing #Personalbranding

Your online presence should be built on trust, not fake followers or reviews. Learn more about why FTC’s latest regulation makes authenticity more crucial than ever for brands and influencers in the latest blog post from Justin Liggin.

Inauthentic endorsements aren't just empty likes and shares. They are the downfall of your brand's reputation. We're so entangled in: → Chasing popularity. → Seeking virality. → Counting followers. That we often sideline the importance of authenticity and trust. Here's how to spot the real from the fake, And turn your Influencer Marketing into a source of SINCERE opportunities: 1. Authentic Engagement: ↳ Look beyond follower count. ↳ I see countless flashy endorsements, but few genuine ones. ↳ Prioritize influencers who engage authentically with their audience. 2. Consistent Values: ↳ Align with your brand's mission. ↳ Don't settle for anyone just because they’re famous. ↳ Collaborate with influencers who mirror your brand values. 3. Emphasis on Quality: ↳ Not all exposure is good exposure. ↳ Identify what value the endorsement will bring. ↳ Choose influencers who prioritize quality over quantity. Remember: The power of your influencers isn't in their follower count. It’s in the authenticity of their endorsements. P.S. Who was the first influencer you partnered with? Intrigued? Share this post ♻️