ELY Marketing’s Post

Effective destination branding is essential for attracting tourists in today's competitive market. By highlighting unique experiences, local culture and sustainability efforts, destinations can create lasting impressions. What's your favourite destination brand and what makes it stand out? #DestinationBranding #TourismPromotion #TravelExperience

#influenced by David Wells, CDME and Cody Chomiak, CDME! Here's my 2024 LinkedIn Rewind: 2024 taught me that excellence in tourism marketing isn't just about promoting destinations - it's about transforming how people experience them. From celebrating Laguna Beach's radical origins to stepping into agency leadership at JNS Next this year proved that authentic storytelling drives real destination impact. When we let communities tell their own stories, magic happens. Key moments that shaped my perspective: • Watching our From Radical Origins series bring the Laguna Beach community together, with cheers erupting as residents saw their stories on the big screen • Leading Visit Laguna Beach through award-winning campaigns that celebrated authentic local voices • Transitioning to JNS Next to help more destinations find and share their unique stories • Strengthening industry connections through Visit California and California Travel Association events and tourism forums Looking ahead: Excited to bring deeper destination marketing expertise to the agency side, helping tourism clients tell authentic stories that drive real results. Because when we get it right, we don't just promote places - we transform how people experience them. To every destination marketer working to share authentic stories: Your work matters. Not just for tourism numbers, but for the communities who trust us to tell their stories well. #tourism #hospitality #destinationmarketing

🌟 Maximizing Tourism: Marketing Tips for Alaskan Businesses 🌟 Alaska's stunning landscapes and unique culture are a magnet for tourists. But did you know that even if your business isn't tourism-centric, you can still capitalize on this influx of visitors? 🏔️ Check out my latest blog where I share actionable strategies to attract and retain tourists, tailored for regular businesses. From leveraging local attractions and optimizing your online presence to creating Alaska-themed products and collaborating with local tourism boards, there are plenty of ways to make your business a must-visit for tourists. 🚀 Dive into these tips and see how you can boost your business: Check out my blog post https://wix.to/MeN7tkC 💡 Got additional tips or success stories? Share them in the comments! Let’s make Alaska the ultimate tourist destination together. 🗺️✨ #Tourism #Alaska #Marketing #SmallBusiness #LocalBusiness #Travel #SEO #CustomerExperience #Community #Growth #newblogpost Feel free to connect and discuss more ways to maximize your business potential. Let's thrive together! 🚀🌟

Coventry’s destination management organisation (DMO) has launched a new model which aims to bring marketing growth to the city, ensure its sustainable future and support regional tourism goals. 🔗 Read more here: https://lnkd.in/gkq6PDV4 #events #eventprofs #destinations #news Destination Coventry Coventry City Council Paul M McMahon

🔍 Looking to expand your client base in the tourism industry? Our latest carousel covers key strategies to attract and retain new clients. From personalisation to digital marketing, discover effective tactics to boost your business. ➡️ Swipe through our carousel to learn about personalised experiences, strategic partnerships, and the latest tech trends that can set your tourism business apart. #Tourism #ClientAttraction #BusinessGrowth #DigitalMarketing #TravelIndustry

Happy World Tourism Day! As tourism connects people across the globe, so does digital marketing! Like travelers explore new destinations, we help businesses explore new markets and reach global audiences. Let’s use the power of digital to make every corner of the world feel closer. #WorldTourismDay #DigitalMarketing #GlobalGrowth #ExploreWithUs #Marketing #TourismAndTech

Find out how how Carl Ribaudo of SMG Consulting is transforming tourism marketing with creativity and resident-centric strategies. In this blog post, Verdin President & CEO Mary Verdin dives into Carl’s innovative approach that puts the community at the heart of destination marketing. 🌍 Read here: https://bit.ly/4deWqeI

🌴✨ Discover how #SouthernCalifornia is captivating tourists both locally and statewide! From stunning coastlines to iconic attractions, #SoCal continues to draw visitors with creative and targeted marketing strategies. Explore how businesses are boosting tourism and driving growth in this dynamic region. Check out the latest insights on harnessing these strategies for your success! 🌊🚗✨ Read more: https://lnkd.in/gyNAAVd9 #TourismMarketing #BusinessGrowth #MarketingInsights #TravelTrends #MarketingAgency #AdAgency #AdvertisingAgency #SoCalMarketingAgency

Happy to share the publication of our article: "𝐂𝐚𝐦𝐞𝐫𝐚 𝐭𝐨 𝐂𝐨𝐦𝐩𝐚𝐬𝐬: 𝐔𝐧𝐫𝐚𝐯𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐓𝐫𝐚𝐯𝐞𝐥 𝐕𝐥𝐨𝐠𝐬 𝐨𝐧 𝐓𝐨𝐮𝐫𝐢𝐬𝐭 𝐕𝐢𝐬𝐢𝐭 𝐈𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐬" in Academica Turistica –Tourism and Innovation Journal (AT–TIJ). This study explored how high-quality travel vlogs play a crucial role in shaping tourists' decisions. Some key insights include: 👉 Tourists perceive high-quality vlogs as trustworthy and useful, making them an essential tool for destination marketing. 👉 Vlogger credibility and vlog content quality significantly impact tourists' visit intentions. 👉 Destination marketing organizations (DMOs) should invest in quality vlog content to engage potential visitors. I am very grateful to my co-authors and my present and former supervisory committee members: Dr. Jeetesh Kumar, PhD. CHIA., Prof. Dr. Neethiahnanthan Ari Ragavan, Madam Wong Foong Yee, and Madam siti rahayu hussin. I’m also deeply thankful to the reviewers for their invaluable feedback. School of Hospitality, Tourism & Events -Taylor's University Taylor's University #TourismResearch #TravelVlogs #DestinationMarketing #TouristBehavior #BangladeshTourism

A structured tourism marketing strategy isn't just beneficial; it's essential. 🗺️ In an industry where every click could mean a booking, and every shared experience could create a loyal customer, let your marketing plan be deliberate and strategic.⚓  Tourism Marketing Strategy: https://lnkd.in/gGzxmXN5 #TourismMarketing #StrategicPlanning #TravelSuccess #HostWithLake