Emily Walters’ Post

I am so excited to share my new logo with you! I wanted something that represents what I stand for and what’s important to me. I wanted a modern design that celebrates stammering, and this logo embodies all of that and more! What I love about it is that stammering is no longer something that needs to be hidden. By incorporating stammered speech into my logo, I am celebrating it as a unique and valid way of talking. Stammering voices need to be heard more, and my goal is to show people who stammer that it’s okay to talk the way you do. The repeated letters represent repetitions, and the lines signify pauses or blocks. This logo was inspired by other great organizations and people in the stammering community, such as STAMMA and Dysfffluent. As many of you know, stammering has always been part of my story. My dad is a person who stammers and was my inspiration for training as a speech and language therapist. It was important for me to show that stammering has always been part of my journey, even though I do not stammer myself. So, what are your initial thoughts? I’d love to hear what you think! I want to say a huge thank you to xHeight Design for the logo design and for bringing my ideas to life. A big thank you to Niki May Blane 🐝 at Big Bee Content, Horsham District Council and Grow Digital West Sussex. #stammering #stuttering #stutteringpride #stammeringpride #speechandlanguagetherapy #speechandlanguagetherapist #smallbusiness [Video description: Lauren is a white non-disabled women in her 30's, she is smiling and wearing a blue top. Her new circle logo says That Speech Lady in a white font with a light blue background. The letters 'T' and 'S' are repeated to show stammered speech. There are lines after each word to show stammering pauses or blocks]

Have you ever noticed that we have 13 logos instead of just one? Well, there's an interesting story behind it 🌀    When we were in the process of rebranding, we quickly realized that a single logo solution wouldn't capture our DNR—a diverse approach to solving brands' problems. So instead, without much overthinking, we embraced the more odd course of 12 handwritten + one font-written logo. Just because it felt right.    We allowed ourselves the freedom to explore different logo characters through the hands and perspectives of various people—our designers, managers, their children, parents, and relatives—all played a part. We aimed to find authentic, distinct personalities, letting their imagination flow in various ways.   So, the logos you see are the result of this collaborative effort. But the story doesn't end there. To this day, we continue to discover new elements, characteristics, and approaches to our brand style. We experiment a lot because it's more fun that way.   Check the video with all the handcrafted variations. Any favorites?

Attempting to address a problem without understanding its nature is truly irrational. Quite simple, isn't it? Strangely enough, it is frequently disregarded that when a client hires designers for logo creation, no inquiries are made. Think about it, would you continue to patch a leaking pipe or fix it once? Sometimes, a logo is not the answer or the initial step towards a solution. It may be necessary to address a business problem or engage in product development before simply applying a logo. Brand design and development encompasses more than just the visual identity system. On this rock I build my church PJClayton & Co. pjclayton.com

Week 5 of the second Semester… This week I looked at branding, logos and videos. Firstly, by idea for a business is to help and support womens transition from prison to society without stereotypes. This idea has came from my deep disgust in how women are left with no support just because they have been through the criminal system. Designing my logo took so much research which includes the meaning of the colours, what each flower represents and what feeling and message my logo gives off at first glance. I have chose brown, which symbolises safety, resilience and security, which are all key aspects of my organisation. During the design process, i googled uncopywrited logos, and took. My favourite thing off over 10 different logos, pulled each element together and came up with my first ever business logo and name, Liberty Link. #teesideuniversity #empoweringwomen #libertylink

As a beginner I believe that you should just have fun with your designs. I understand how you want to be better at designing but trying to learn too much at once will make you misunderstand everything. So I recommend that new designers should just practice designs of various sorts and just have fun with it, you can worry about the symbolism and representation later but right now just focus on creating designs and implementing whatever idea comes to your mind. This makes you learn a lot because you are making whatever comes to your mind, you will always try to create something new which will result in you learning more and more skills and only after a month or two you should worry about representation and brand identity.

HOW MANY TIMES HAVE YOU BEEN ASKED? 😵💫 Listen, a logo has its place and it is important! But, without a well-thought-out visual identity and guide on how to use it, your clients will be stepping into uncharted territory. 😲 And as someone with an untrained design eye, their ‘designed’ pieces will be a little off-brand🥴 So what’s wrong with that? People will rarely glance their way and on the off chance they do, they’ll be remembered for all the WRONG reasons 👋🏼 Swipe to see how I handle these situations when someone wants just a logo from me👀 I want to know what you think! Is there value in offering a logo-only service? Comment below! ⬇️

HOW MANY TIMES HAVE YOU BEEN ASKED? 😵💫 Listen, a logo has its place and it is important! But, without a well-thought-out visual identity and guide on how to use it, your clients will be stepping into uncharted territory. 😲 And as someone with an untrained design eye, their ‘designed’ pieces will be a little off-brand🥴 So what’s wrong with that? People will rarely glance their way and on the off chance they do, they’ll be remembered for all the WRONG reasons 👋🏼 Swipe to see how I handle these situations when someone wants just a logo from me👀 I want to know what you think! Is there value in offering a logo-only service? Comment below! ⬇️

Although you may have never lost a current client because of your logo, you will never know the client you never met because they saw your logo and decided not to reach out to you. Your visual identity is a touchpoint that represents who your company is and can sell people on working with you when you’re not around. We can help you define who you are and how to convey your identity visually, so when people see your logo, they are confident that you are a company they want to work with.

The biggest mistake that we see that makes brands look unprofessional and inconsistent? Not understanding how to adjust your brand to WHERE it’s showing up. It’s one thing to have your logos, fonts, and colors pulled together in a doc of your visual identity and brand guidelines. But that document doesn’t tell you how to interpret your brand in practice—in every single place you press publish.

Finishing up a new logo & brand identity for "VBX: Very Brite Xperience" at Ridgedale Baptist Church, a new Wednesday night program for the Children's Ministry, following the "Brite" curriculum. Design goals: ☑ bright, kid friendly ☑ simple ☑ easily recognizable ☑ scalable to icon ☑ communicates "light" imagery Done using Adobe Illustrator