Emma Jeffers’ Post

🍪 We have a few virtual spots left for today’s event, Cracking the Cookie Conundrum: Life after Third-Party Cookies! 💡 Join us from 4pm today to learn how the phasing out of third-party cookies is already affecting the digital ecosystem, plus how you can future-proof your MAdTech infrastructure for sustainable business growth. 💫 We’ll also be joined by Google who will be sharing an overview of Privacy Sandbox and its associated timelines. This is one not to be missed! Hit the link below to register for your virtual spot: #1PD #3PD #Cookieless #Cookielessfuture #PerformanceMarketing #Data #Tech #Event

🔔 Attention all Digital Marketers! 🔔 Did you hear about the recent buzz in the world of Google Ads? A significant reporting glitch has surfaced, creating a ripple in our digital marketing sphere. This glitch is reportedly exposing competitor data, turning the tables in the competitive landscape! 📊💻 Yes, you heard it right! It's a rare occurrence that's causing quite a stir, and we all should be aware of it. This could potentially influence your strategy and decisions in the ever-evolving Google Ads game. 🎯 While we wait for more updates and fixes from Google, let's open up a discussion. How do you think this glitch could impact your current ad strategies? And how are you planning to adapt to this unexpected turn of events? Join the conversation below and let's navigate this digital dilemma together! 💬👇 #GoogleAds #DigitalMarketing #AdTech #DataPrivacy #MarketingStrategy

🌐 Breaking News: Embracing the Era of Change! 🚀 Google’s decision to phase out all third-party cookies by 2024 marks a significant shift in the digital landscape. This move towards heightened user privacy demands a large-scale reevaluation of marketing strategies. Exciting challenges lie ahead! How are you preparing to adapt? Let’s share thoughts and insights as we navigate this transformative journey together. 💡 #GoogleUpdate #MarketingEvolution #privacymatters #googleads #campaignkart

Join us for an insightful webinar to unpack the implications of Google's recent decision, understand the impact of this change for marketers and advertisers, and how to adapt.

According to a BCG study, a majority of marketers estimate that the ongoing changes to third-party cookies are putting at least 20% of their data used for targeted marketing at risk. Google’s announcement addresses the concerns of marketers while also responding to the privacy concerns of consumers. The immediate challenge to marketers is mitigated, but they still must prepare for a cookieless future in the long term. Brands that have adapted their marketing and no longer use third-party cookies have seen their digital marketing performance improve by 10% for mature enterprises and up to 100% for small and medium-sized businesses, based on BCG experience. https://bcg.smh.re/C4J

Dive into the future of marketing in 2024 with our latest blog post! 🍪 Discover the shifting data landscape, focusing on a privacy-centric approach and the game-changing phase-out of Google's third-party cookies. Stay ahead of the curve by exploring insights from Google and Apple, and equip yourself with winning strategies to navigate the evolving challenges. Ready to stay ahead in the dynamic world of marketing? Read more now! 👉 https://lnkd.in/gUCtyJ4y #Marketing2024 #PrivacyFirst #DigitalMarketing

🍪 Confused about what the loss of third-party cookies will mean for your business? 🍪 Need some practical advice about how you can navigate the new digital ecosystem? 🍪 Want to hear about Privacy Sandbox straight from Google? If you answered 'yes' to any of these statements, hit the link below and sign up for our special event 'Cracking the Cookie Conundrum: Life after Third-Party Cookies' on March 5th, from 4pm. See you then!

According to a BCG study, a majority of marketers estimate that the ongoing changes to third-party cookies are putting at least 20% of their data used for targeted marketing at risk. Google’s announcement addresses the concerns of marketers while also responding to the privacy concerns of consumers. The immediate challenge to marketers is mitigated, but they still must prepare for a cookieless future in the long term. Brands that have adapted their marketing and no longer use third-party cookies have seen their digital marketing performance improve by 10% for mature enterprises and up to 100% for small and medium-sized businesses, based on BCG experience.

According to a BCG study, a majority of marketers estimate that the ongoing changes to third-party cookies are putting at least 20% of their data used for targeted marketing at risk. Google’s announcement addresses the concerns of marketers while also responding to the privacy concerns of consumers. The immediate challenge to marketers is mitigated, but they still must prepare for a cookieless future in the long term. Brands that have adapted their marketing and no longer use third-party cookies have seen their digital marketing performance improve by 10% for mature enterprises and up to 100% for small and medium-sized businesses, based on BCG experience.

According to a BCG study, a majority of marketers estimate that the ongoing changes to third-party cookies are putting at least 20% of their data used for targeted marketing at risk. Google’s announcement addresses the concerns of marketers while also responding to the privacy concerns of consumers. The immediate challenge to marketers is mitigated, but they still must prepare for a cookieless future in the long term. Brands that have adapted their marketing and no longer use third-party cookies have seen their digital marketing performance improve by 10% for mature enterprises and up to 100% for small and medium-sized businesses, based on BCG experience.