With only 2,080 hours to sell annually, and with just 1/3 of that time actually spent in front of customers, the struggle intensifies as analytics often fall short in guiding actionable next steps. Traditional solutions leave sales leaders bewildered, with just 3% experiencing positive impacts on seller performance. Our Headline Partner Salesloft’s VP Enterprise Sales Rob Cook discusses the challenges of traditional sales analytics and his core principles on how to operationalise insights to win in today's market. #EngageConference