SPEAKER DROP #3 for Retail Talks - The Outdoor Summit 💥 🥾 Martina Wernemar is Product and Brand Director at the Swedish children's clothing brand Polarn O. Pyret. With the brands recently launched circularity model, Martina is joining us to discuss strategies for product circularity and making clothes profitable multiple times. 🥾 Yvonne Magnusson, Founder & CEO of SHIFT Retail and former CEO at INDISKA and Cervera, has during her career performed several business transformations, turn-arounds and built profitable and sustainable businesses. Yvonne will share her insights on how the outdoor industry can enhance product engagement by adopting successful brand experience strategies used in the fashion industry. 👋 On the 24rd of October these brilliant speaker will enter the stage to share their deep knowledge. Get your ticket down below, and stay tuned here on Linkedin for our upcoming speaker drops! About the Outdoor Summit: This summit combines the perspective of the outdoor retail industry, known for their emphasis on durability, functionality, and sustainability in their products, together with the fashion industry which excel at using storytelling to make products more relatable and desirable. 📍 Epicenter Stockholm 📆 OCT 24 2024 👉 Sign up here: https://lnkd.in/dSuvnfCq 🎟️ Memberships & Discounts. - Epicenter Member? Unlock your free ticket in the app. #retail #outdoor #fashion #summit #event Ebba Brundin Carl Setterberg
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I am happy to share that Brands Review Magazine has released the first issue of its digital magazine, Issue 1, recently! Issue 1 brings to you interesting and insightful articles and blogs on a wide range of sectors, including health and wellness, food and beverage, the fashion industry, beauty and cosmetics, fitness, automobiles, technology, energy and sustainability, and many more! We have covered the latest and top future global trends in health and wellness, fitness, healthy food and beverages, beauty and cosmetics, hospitality, and technology sectors. We have also curated some exciting content about the history and evolution of the fashion industry, sustainable energy practices, and the automotive sector. Read these amazing articles in our beautifully designed web magazine at the link below. https://lnkd.in/gx9_UXUd Please share your thoughts and comments on which article you liked the most! Also, provide us with your valuable feedback on our very first digital magazine! #brm #digitalmagazine #commercialrealestate #fashion #hautecouture #health #healthcare #highendfashion #lifestylemagazine #luxurycars #automobiles #luxurylifestyle #luxuryspa #wellnesstrends #spaexperience #mensclothing #mensfashion #boutiques #technologytrends #fitnesstrends #outfits #luxuryspa #womensclothing #hospitalityindustry #hospitalitytrends #globaltrends #beautyindustry #beautytrends #cosmeticsindustry #cosmetics #energy #energyindustry #sustainableenergy #sustainability #technology #technologytrends #automotiveindustry #automotives #uk #london
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Is This the Strongest Lineup at the Main Stage in the 12-Year History of D-Congress? I’m thrilled to proclaim that this year’s D-Congress lineup is, without a doubt, the most formidable and impressive in its 12-year legacy. What sets this year apart? It’s the unparalleled international caliber and the unique roster of speakers you won´t encounter at any other retail events in the Nordics combined with the leading voices of the transformation of retail in Sweden. Trent POWER, Group Director of Client Development, LVMH in a talk with Maryam Ghahremani , CEO Bambuser on Omnichannel Clienteling. Malin Palsson, VP Digital at Supreme in a fireside chat with Cassell A. Ferere from Forbes on Innovation and Collaborations Isobel Farmiloe, Strategy Director Dazed Media in a Keynote on the Future of Youth Culture. In collaboration with Swedish Fashion Council (SFC) Zoe Bayliss Wong, Chief Growth Officer at Vivobarefoot and former Director at Depop in a Keynote on a new model for the future of sustainable consumption Susanne Ehnbåge, CEO Lindex in a Keynote on Lindex promise for future generations Thomas Ekman, CEO Axel Johnson in a Keynote on Axel Johnsons focus on continue to build long-term strong companies Rasmus Johansson and Matilda Djerf (Founders of Djerf Avenue) in a talk with Lucy Maguire from Vogue Buisness on The Djerf Avenue U.S. Success Story. In collaboration with SFC. A session with Per Schlingmann (author, advisor, keynote speaker), Nina Jönsson (CEO ICA Gruppen), Johan Munck (CEO Polarn O. Pyret), Sandra Gadd (CFO Boozt), UIf Kvensler(scriptwrier), Mari Jungstedt (author) and Sofia Larsen (CEO Svensk Handel) on how Sweden need a Green Narrative. A session led by Lucy Maguire from Vogue Business with oliver saunders (Commercial Director Our Legacy), Sanaz Dizaj Parham (Brand Director/Founding Employee Axel Arigato), Bank Bergström (CEO Nordic Nest), Liv Sandberg (General Manage, Global Business Socilutions, at TikTok Central Europe & Nordics), Jennie Rosén (CEO Swedish Fashion Council) on shaping culturally dunamic brands in tomorrows digital frontier. In collaboration with SFC Arba Kokalari (Member of the European Parliament - m), Åsa Domeij (Head of Sustainabilty Axfood), Martin Kits (Head of Policy, Public Affairs and Communications, Svensk Handel) in a session on EUs Green Deal Elin Bergman, COO & Vice Chair Cradlenet, Co-founder & Managing Partner Nordic Circular Hotspot, in a keynote on Circular economy and consumption. A panel discussion led by Camilla Bergman from Impact Loop with Johanna Nordell (Head of Sustainability Ikea Sweden), David Salsbäck (EVO Communications and Sustainability at Axel Johnson), Sara Rosengren (Professor at Stockholm School of Economics), Josephine Darlington (Head of ASTER) and Per Ljungberg (Chief Innovation Officer, Svensk Handel) on regenerative consumption and retail. Full Agenda: https://lnkd.in/dRAp2S3V #dcongress #ehandel #impactforinnovation Svensk Handel
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Managing Director at Kesslers & Proportion London | Upholding a 125-Year Tradition of Award-Winning Retail Display Design | Rugby Fan, Proud Father & Sustainability Advocate
Reading through 'The State of Fashion 2024' report, I'm struck by how these global trends resonate with our core values and the conversations I've had with many of you. The report shows a pattern of a growing trend towards digital personalisation in retail, something that's always been at the heart of what we do. We've been personalising customer experiences long before algorithms could suggest you might like this or that. It's about understanding the story behind each brand and the people it serves. Sustainability is also a principle we live by. It's about making decisions that feel right and do right by the planet. In the coming year, we're committed to further integrating sustainable practices into every project because that's the future I believe in. The shift towards experiential retail is personal. It's about creating spaces that people want to return to, experiences that linger in their memories. It's something that excites me as a business leader and as a customer. The report discusses supply chain agility, a challenge we've all faced. It's about emerging stronger with a network of partners and suppliers who share your commitment to excellence. The rise of flexible consumption models presents an interesting shift in how we perceive ownership. For me, it opens up a dialogue on value—how we create it, measure it, and deliver it in ways that matter to you, our clients. These trends are a part of our daily discussions at Kesslers. As we step into the new year, I'm curious to hear about your experiences. What changes are you embracing? #RetailTrends #Fashion #Sustainable #KesslersLondon #Manufacturing
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Building top Brands with Content | Social Media Marketing | Content strategist | Content Creator | Content Marketing | Personal Branding Strategist | Digital Marketing
Decathlon 's 2024 content strategy will beat the competitions because it includes - great storytelling - conveys clear message - great editing (visual storytelling) - strikes the right cord of the audience - strong brand positioning+brand authority - talks about the transformation audience will have Kudos to the content marketing team of Decathlon International, Decathlon Digital I think Decathlon is gonna crush it with this new brand identity 🙌 Anna Turrellll congratulations #decathlon #contentmarketing #videomarketingstrategy #contentmarketingstrategy #founders #digitalmarketing2024 #marketingcampaigns #videomarketingstrategy
Yesterday we unveiled the new Decathlon brand identity and a vision that literally put purposeful business centre stage. Corporate branding is often about ensuring customer relevance, but how often is it also about the sustainability of the business model? Yesterday's launch put sustainability firmly on the map woven into everything we do from our product innovation through to circular business models, the communities we work with and all our 105,000 teammates around the world. A huge shout out to my incredible teammates and all our creative partners for making yesterday a reality and who all deserve a well deserved rest now! :) #ReadytoPlay #BrandIdentity #Sustainability #Impact
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🔵 #Decathlon New Brand Identity – “The Orbit”: Decathlon’s refreshed brand identity features a vibrant blue color and a new logo called "the orbit." This logo represents the company’s drive to reach new heights and embodies circularity, emphasizing Decathlon’s commitment to a sustainable business model. The brand's new purpose, "Move People Through the Wonders of Sport," underscores its dedication to making innovative and sustainable sports accessible to everyone. 🌍 Sustainability Commitment: Decathlon is committed to achieving Net Zero emissions by 2050. This ambitious goal includes specific targets: reducing absolute CO2 emissions by 20% by 2026 and by 42% by 2030. Decathlon is focused on decoupling growth from carbon emissions, working closely with suppliers to implement sustainable practices throughout the supply chain, and promoting the circular economy by extending product lifespans and encouraging reuse, repair, and recycling. 📈 Digital First Strategy: As part of its transformation, Decathlon is enhancing its digital presence. The global website overhaul uses advanced AI algorithms to improve forecasting, stock planning, and customer service. This digital-first approach aims to offer a seamless shopping experience, reduce the carbon footprint, and optimize logistics, ultimately benefiting both the customers and the planet. 💡 North Star Ambition: Guided by the “North Star,” Decathlon’s long-term vision is to accelerate its mission for the betterment of society and the planet. The new brand identity and strategic goals align with this vision, aiming to unify and inspire people through the power of sport. Conclusion: Decathlon’s new brand identity, symbolized by "the orbit," along with its ambitious sustainability goals and digital-first strategy, marks a significant evolution in the company’s journey. These initiatives reflect Decathlon’s commitment to innovation, sustainability, and making sports accessible to all. #Decathlon #NewBrandIdentity #Sustainability #DigitalFirst #NorthStar #TheOrbit #marketing #branding #trangoworld
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This is why we are offering a complete “Going Green” lineup. A significant majority if young shoppers (millennials and Gen Z’rs) would spend more on an eco-conscious brand. Innovation is crucial but so is the importance of adapting and being ahead of the trend. We are razor-focused on being innovative, offering best-in-class affordable luxury but also committed to sustainability.
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🔍 Strategic Partnerships: Amplifying Sustainability Efforts 🔍 Forming strategic partnerships with like-minded brands can significantly enhance your sustainability efforts. These alliances not only amplify your initiatives but also open up new markets and revenue streams, appealing to both conscious consumers and investors. As a Fractional CMO, I’ve guided apparel brands in creating powerful partnerships that drive growth and sustainability. Interested in exploring potential partnerships for your brand? Let’s chat! 🤝🌿 Learn more at www.thelavenderagency.com #StrategicPartnerships #Sustainability #ApparelIndustry #GrowthStrategy
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Day 2 at SLIM Brand Week 2024 unfolds with two distinct segments: Don't miss this opportunity to gain invaluable insights into empowering your brand and achieving sustainable growth! #SLIMBrandWeek #BrandEmpowerment #SuccessMindset
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To build a successful brand for the future, you need to merge the diverse worlds of "Status in sustainability" and "Reckoning With Reality." Two major trends within Gen-Z Consumers - Don't Be Afraid To Act Like You Fucking Care. Strategic foresight is the most valuable tool you can adopt to identify and chart a course for future brand relevance and long-term creativity. Let's Connect if you are interested in how these trends will affect your business in the short and long term. #branding #trends #genz #marketing #communication #insights #strategy #sports #fashion #outdoor #sustainability #greenhushing #greenwashing
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It’s Retail Trends Tuesday! Each week, we spotlight innovative retailers to uncover emerging concepts and spark fresh, creative ideas. Join us to explore the latest trends and inventive approaches in the retail industry! This Week’s Feature: Ganni https://lnkd.in/dzhxfd2D The Danish fashion brand Ganni began in 2000 in a small gallery in Copenhagen, where a local resident produced cashmere clothing. When Ditte and Nicolaj Reffstrup took over the brand in 2009, they embarked on a major transformation. Since the relaunch, Ganni has seen a substantial increase in turnover and has become known for its inspirational and innovative sustainability initiatives. Ganni has introduced several notable initiatives to promote sustainability. One such initiative is Ganni Postmodern, a physical store where consumers can purchase garments from the brand’s past collections. Another is GanniRepeat, a platform for customers to resell their used clothes. Additionally, Ganni offers online rentals, allowing customers to rent clothing instead of owning it. The brand has also collaborated with innovative partners to develop sustainable materials, such as Mylo, a leather alternative made from mycelium, and Vegea, a leather alternative made from grape waste. Ganni’s approach is innovative for several reasons. The brand’s development and use of new materials demonstrate a commitment to innovative material solutions. Their circular economy model encourages sustainable consumption by facilitating resale and rentals, with a goal of generating 5% of income from these channels by 2025. #Ganni #RetailTrendsTuesday #RetailTrends #RetailInnovations #RetailConsultants #RetailExperts #RetailStrategy #JCWG #JCWilliamsGroup #EbeltoftGroup
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