Eric Burnik’s Post

🏀 NBA did it again! 🏀 The National Basketball Association (NBA) has unveiled a new basketball court whose floor is entirely created with LED lights. In other words, it is as if the floor was a huge video screen 🤯 This is crazy and a huge revolution, because in addition to using the screen (the floor) as a normal basketball court, they can also generate any kind of content that can be seen directly on the floor. Some ideas I have seen and others that come to mind: - Live-tracking for players. - Real-time statistics presentation. - Brand activations and promotions. - Interactive activities with people in the stadium. - Creation of exclusive and unique content (colours, video, etc.). - Amazing replays. The possibilities are really huge and I am looking forward to seeing amazing content and animations during the matches. On the other hand, this kind of solutions are challenging to implement but the results are incredible. Once again, the NBA is one step ahead in terms of technology, always implementing technical innovations totally focused on entertainment and user engagement. Well played! #content #innovation #technology #users #engatement #nba #sports

NASCAR recently announced plans to introduce an in-season bracket-style challenge to the TNT Sports portion of its ’25 Cup Series schedule. It is the latest N.A. sport to add an in-season tourney over the last 18 mo. That’s because as the pay TV universe continues to decline 5-6% YoY sports properties increasingly feel the need to deliver new storylines and become more relevant to general markets fans, particularly during parts of the season that lack relative coverage and/or interest. “Every single property is having to do a little bit more to remain in that must have category and stand out [in a cluttered media environment],” Brian Herbst said. In-season tournaments are an “example of the [scheduling], promotional, and marketing tools at [our] disposal [in the fight against secular change].” #sports #sportsbiz #media #streaming #cable https://lnkd.in/efW7E_xp

5 reasons why Alphonso Davies is a marketing machine ⚽️🤔… 1. One of few serious ballers from Canada 🇨🇦 - UCL Winner - Bundesliga x5 - UEFA Super Cup - FIFA Club World Cup 2. He’s built a massive social media following 👨💻 - 7,000,000 on TikTok - 5,000,000 on Instagram - 300,000 on YouTube 3. Authentic content 🙌 - One of the first footballers to be this consistent and authentic on social media - Makes funny content to show off his likeable personality - Access like never before to a footballer’s true personality 4. Solid connection with fans 👥 - Live streams with fans - They have insight into his life and personality, unlike other footballers 5. Partnered with huge brands 🤝 - Nike athlete - Crocs, Play Station, EA Sports & more Huge inspiration for the next generation of footballers 👏 #sportmarketing #sportbiz #personalbranding

Looking to up your game in fantasy sports? 🏏 Our latest blog provides key strategies for drafting winning teams and maximising your points. 💪 Perfect your approach and boost your chances of success. 🎯 Check out the full guide here: https://lnkd.in/dXuWmPgP #fantasysports #draftingstrategies #winningteams #fantasyfootball #sportsmanagement #gametips #fantasyadvice

Football included in American sports to feature on multi-platform service: Warner Bros, ESPN, and FOX have all united in their partnership to launch a sports streaming platform that will offer 15 various networks, covering all of America’s major sport leagues - amongst the likes of the NBA, NFL, MLB, only to mention a few. The streaming service will also broadcast matches of the 2026 Men’s FIFA World Cup, with it indisputably being the most important sporting event on a global scale to feature on the platform. In addition, it is also set to welcome NWSL, MLS, LALIGA, Bundesliga, UEFA and CONCACAF competitions. The 2026 FIFA World Cup will be the first World Cup to be played across three nations including Canada, Mexico, and most fundamentally, the United States of America. The United States is arguably the most polarising country across the globe. Whether it’s within their pop-culture, rich history, or “ American way” of doing things - they have seemed to yet again trailblaze another industry. While the power play has been acknowledged, on paper it seems to be a reasonable idea to merge multiple platforms together to become the platform. However, question marks surrounding the quality of the broadcast begin to prosper. Given the high volume of variety in which the platform possesses, will the World Cup receive the dedicated, articulative broadcast it deserves? The basis for the questioning arrives at the irrefutable fact that United States viewers tend to showcase more appreciation for national sports leagues, such as the NBA or NFL. Given their enormous respective markets, it is of assumption that the three-way partnership is opting to dedicate their primary focus to their cash-cows. Time will ultimately tell, however it is also safe to presume that given the United States are primary hosts of the greatest sporting event, in which arrives every four seasons, it is not irrational to believe that they will dedicate themselves adequately to provide tremendous coverage to the prestigious event. Given there’s no personnel change due to the potential of cutting costs across the board to accommodate all multiple sporting juggernauts, Fox will keep their greatest pundits available for the decorated competition. The post Football included in American sports to feature on multi-platform service appeared first on Soccerscene. #Football #Soccer #FootballNews

Out2Win's First Official Athlete-Creator 1V1 🏈 Without knowing who these athletes are, who would you choose to invest in? 🤔 Two football creators, each with unique marketability stats, are going head-to-head. Let's break it down: 🏅 Creator A - $$$ - Engagement Rate: 3.3% - Plays in Power Five Conference - 1.3M Total Followers 💡 Creator B - $$ - Engagement Rate: 13.5% - Plays in Football Championship Subdivision (FCS) - 426k Total Followers Estimating the cost and value, which athlete-creator aligns with your brand’s goals? Whether you're aiming for rapid reach or deeper engagement, each option brings a different strength to the table. Stay tuned for the big reveal and results next week! #BrandMarketing #AthleteMarketing #InfluencerMarketing #SportsMarketing #SportsSponsorship

ANSWERING THE DEMAND FOR #TNF TRANSPARENCY GM Folks, It's great connecting with you all. #TNF Thursday Night Fights - Combat Sports We’re interested in taking a look at how (you) sports audience enthusiastic brands and (TNF) Thursday Night Fights. Which aire LIVE on all Sports World Television Corpration’s TV broadcast distribution And; their endorsement opportunities with fighters and media advertising assets may peak brands (your) interest for our 2025-2028 combat sports fights global series over the next three years for starters. A True Partbership We have a roster of licensed sports venues through out the state of georgia and growing into nationally and internationally Markets TNF, We are not boxing Promoter’s: TNF, we are a (SWTV) combat sports telecom with franchise boxing promoter partnerships In the genre of pofessional Boxing, Muay Thai and Bare Knuckle fight matching our fight event programming Which we produce live on Thursday Nights in Atlanta and from any sports venue in the U.S We are a georgia based telecom - primarily producing fights across the State of Georgia with the option to produce fights anywhere. DEMOGRAPHIC TARGETED AUDIENCE: South and Central American bilingual targeted audience and television programming * Age 13 -21 Tomorrows Combat Sports Athlete * Age 21-45 Todays Combat Emotionally Dedicated Fan Multicultural M-F: 60% Latin American - 40% Other So you get the media company and its assets in this partnership. No different than (TNF) Thursday Night Football. Only; we cater to the millions of fight fans globally who do not watch U.S football Let me know your thoughts: Thursday Night Fights - Atlanta A Sports World Television Corporation - Brand #boxingnews #fightnres #georgiaboxing #gwinnettcountyga #wann321swtv #ch321swtv #partnership #beer #spirits #media #television #sportsmsrketing #sportsadvertising #combatsports

What a time to be alive, folks! Want to wrestle someone? There are so many options for that. Want to wrestle someone in a car in a professionally sanctioned event? There is now a league for that. But wait, it gets better! Want to wager on two adults wrestling each other in a car in a professionally sanctioned match? Go to New Jersey. All jest aside, Pro League Network might be on to something with the "made-for-wagering sports entertainment scene." All of their sports are built for digital virality and online sports betting. It's essentially like going to the racetrack on a Tuesday to bet the ponies, but instead, you're placing bets through DraftKings while you watch some dude choke another dude out with a seat belt. #sportsbetting #sports https://lnkd.in/eGScCMVs