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NASCAR recently announced plans to introduce an in-season bracket-style challenge to the TNT Sports portion of its ’25 Cup Series schedule. It is the latest N.A. sport to add an in-season tourney over the last 18 mo. That’s because as the pay TV universe continues to decline 5-6% YoY sports properties increasingly feel the need to deliver new storylines and become more relevant to general markets fans, particularly during parts of the season that lack relative coverage and/or interest. “Every single property is having to do a little bit more to remain in that must have category and stand out [in a cluttered media environment],” Brian Herbst said. In-season tournaments are an “example of the [scheduling], promotional, and marketing tools at [our] disposal [in the fight against secular change].” #sports #sportsbiz #media #streaming #cable https://lnkd.in/efW7E_xp