John WallStreet’s Post

This weekend thousands of people will flock to NCAA , National Basketball Association (NBA) , National Football League (NFL) and National Hockey League (NHL) games. They will purchase drinks and be given a flimsy cardboard containers to carry them back to their seats in. They walk slowly through the arena and steps back to their seats. They are walking so carefully they look like Tom Cruise in Mission Impossible trying to sneak into places. Why not make things easier for your customers? Oh and while you’re at it, you can advertise your team store, events, and other sponsors as well. Engage your fans on a product you already have and put money back in your pocket! Cup Carrier Media Corp. can design custom carriers to offer QR codes for advertising team stores, upcoming games, or anything your imagination can cook up! Emmett Tims can design something like what is shown below to not only engage your customers (charting at a high engagement rate) but make things easier for them as well! Reach out to Emmett Tims today to see what Cup Carrier Media Corp. can come up with for your team! #sponsorship #sportsbiz #marketing #socialsaturday

The mainstream sports media has been infatuated with the growth of the fan base of Formula 1 often overshadowing the other motorsport racing series in the United States. NASCAR's landmark deal valued at $7.7B affirms a strong foundation for a renaissance as the sport made major adjustments coming out of Covid. The racing circuit has announced seven-year broadcast partnerships for its Cup Series with Fox Sports, NBC Sports, Amazon, and Warner Bros. Discovery, set to begin in 2025. The deals give NASCAR security for the rest of the decade and continues the evolution of top-tier sports leagues toward more exclusively streamed and simulcast broadcasts. Max gets more content for its sports tier, while Prime Video can build on its NFL success with another sports draw. Notably, as Formula 1 continues to gain more fans in the U.S., NASCAR’s new media deals are worth 13 times the reported value of F1’s U.S. deal with ESPN, which runs through 2025. Excited for the future of motorsports in the United States! #nascar #motorsports #motorsport #racing #sportsnews #sportsmedia #streamingsports https://lnkd.in/gszV6We3

📈 Las Vegas Activation Efficiency - Which sport fan bases provide maximized and unduplicated reach? Everyone enjoys a little TURF analysis right? Well, here we go! Unduplicated reach and sponsorship spend efficiency are major goals for advertisers and sponsors across sports. If sponsorship budgets aren't limitless and we know there's a good portion of fans that crossover into other fan bases...what are the handful of investments a brand needs to make so they're activating in front of as many unique eye balls as possible? We went ahead and dove into the Las Vegas market as a case study to see which fanbases will provide marketers with the largest, unduplicated reach in that market. The deltas between these fanbase tandems are razor thin...we see National Football League (NFL) as the pillar for reach in all scenarios, but it's the 2nd members of each tandem that are more interesting. After National Hockey League (NHL) and Major League Baseball (MLB) fans, we see Ultimate Fighting Championship fans storming into 3rd place with NASCAR and Formula 1 fans rounding out the top 5. Is your reach across your key markets optimized? Teams and leagues, are your fan bases one of the options in market that would give marketers that extra lift in terms of unique impressions and unduplicated engagement? #decoder #research #fans #impressions #insights #TURF #unduplicated #reach #sportsbiz #linkedinsports

📈 Las Vegas Activation Efficiency - Which sport fan bases provide maximized and unduplicated reach? Everyone enjoys a little TURF analysis right? Well, here we go! Unduplicated reach and sponsorship spend efficiency are major goals for advertisers and sponsors across sports. If sponsorship budgets aren't limitless and we know there's a good portion of fans that crossover into other fan bases...what are the handful of investments a brand needs to make so they're activating in front of as many unique eye balls as possible? We went ahead and dove into the Las Vegas market as a case study to see which fanbases will provide marketers with the largest, unduplicated reach in that market. The deltas between these fanbase tandems are razor thin...we see National Football League (NFL) as the pillar for reach in all scenarios, but it's the 2nd members of each tandem that are more interesting. After National Hockey League (NHL) and Major League Baseball (MLB) fans, we see Ultimate Fighting Championship fans storming into 3rd place with NASCAR and Formula 1 fans rounding out the top 5. Is your reach across your key markets optimized? Teams and leagues, are your fan bases one of the options in market that would give marketers that extra lift in terms of unique impressions and unduplicated engagement? #decoder #research #fans #impressions #insights #TURF #unduplicated #reach #sportsbiz #linkedinsports

🏒[Sports Biz News]🇺🇸 Florida Panthers Sign Multi-Year Broadcast Deal with Scripps Sports👏  The Florida Panthers have announced a multi-year broadcast deal with Scripps Sports,   allowing South Florida residents to watch games for free. This agreement includes   preseason, regular season, and first-round playoff games on cable, satellite, and   over-the-air TV. A new direct-to-consumer digital platform will enhance fan engagement.   From a sports marketing perspective, this partnership is a strategic move to boost   brand value and fanbase growth.  The free broadcast of games will significantly increase the team's visibility in the local   market, creating new opportunities for fan interaction and sponsorships. By leveraging   Scripps Sports' extensive network, the Panthers can reach a broader audience,   strengthening their community ties and expanding their market presence. This approach   not only benefits the fans but also provides valuable exposure for the team's sponsors,   leading to a potential increase in sponsorship revenue.  As the Panthers continue to build on their recent successes, this deal positions them   to further capitalize on their growing popularity and solidify their status as a premier   NHL franchise.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #floridapanthers #nhl #hockey #southflorida #freetv #digitalplatform

National Football League (NFL) #superbowl Sunday isn't just a feast for football fans; it's a bonanza for ad lovers too! 🏈🎥 Unlike any other sporting event - yes, even the wildly popular FIFA World Cup, Fédération Internationale de l'Automobile the glitzy Formula 1 circuits, or International Tennis Federation the classic tennis showdowns - the Super Bowl holds a special charm that transcends the game itself. Ever wondered why? It's all about the ads! There's something almost magical about Super Bowl commercials. Viewers actually look forward to these ads, sometimes more than the game. Why? Because each 30-second spot, costing millions, isn't just an ad; it's a piece of pop culture. It's storytelling, branding, and entertainment rolled into one. 🌟💸 This isn't just marketing; it's the art of creating moments that millions will talk about. And yes, while the price tags are eye-watering - think $5 million for a 30-second slot - the impact is unparalleled. Brands showcased during the Super Bowl gain instant prestige and credibility, benefiting from what's known as the "Halo Effect." Suddenly, they're not just a brand; they're a Super Bowl brand. Leader status, achieved. 🚀🏆 But here's a fun fact that sets the Super Bowl apart even further: It's the one place in the game without ads - a stark contrast to almost every other sport. Have you noticed it? So, what can FIFA, FIA & ITF learn from the Super Bowl's advertising game? It's simple: The power of creating a spectacle. Super Bowl ads are more than commercials; they're an event in their own right, offering a unique opportunity for brands to shine and resonate with audiences on a global scale. The question now is, how can other sports harness this magic? How can they create their own "Super Bowl ad moment" that fans across the world eagerly anticipate? Share your ideas.... 🌍💬 #SuperBowlAds #MarketingMagic #SportsAdvertising #EB #ericburnik

Interest in women’s sports has never been higher than in the recent NCAA women’s basketball tournament and WNBA (Women's National Basketball Association) draft. We’d argue that women’s professional soccer lit a fire and basketball is fanning the flames. Viewership (the money quotient) is rivaling and exceeding last year's World Series or NBA Finals. Because of this, big brands like adidas, Discover Financial Services, Google, Mars and Nationwide are stepping up. What are the implications for advertising as media buying opportunities continue to evolve and mature? #womensbasketball #wnba #advertising #marketing #brandstrategy

While you may have heard the claim "Baseball is a Dying Sport", the reality is that MLB is setting the benchmark for fan engagement and sponsorship opportunities that the rest of the major sports leagues are trying to catch. While NFL remains king in terms of overall viewership and broadcast revenue, MLB teams’ sponsorship revenue surged 23% to more than $1.5B, driven by 500 new sponsorships spanning 30 categories. MLB's transition to dynamic digital dugout signage—bought by 67 brands this season, was the league’s most purchased new asset of 2023. (Credit: SponsorUnited MLB Marketing Partnerships Report 2023) We see a similar shift to digital signage in F1, where teams like #mclarenracing have partnered with digital advertising companies (in their case with Seamless Digital) to rotate digital signage on their cars throughout the races, leveraging quality broadcast time for a ROI of increased: brand awareness, brand recognition, and brand image from partnering with the team, league, and or athlete the fans are choosing to spend their time to watch and follow. Combining the rapidly increasing value of the media rights for the pro (and college) leagues with the new advertising and analytical technologies constantly emerging, it is safe to say that the trend of increasing sponsorship innovation and increasing ROI for teams, leagues, players, and brands will continue to grow the sponsorship ecosystem in the coming years. #fanengagement #digitaladvertising #sponsorships #mlb #dugoutsignage #f1

📈 Las Vegas Activation Efficiency - Which sport fan bases provide maximized and unduplicated reach? Everyone enjoys a little TURF analysis right? Well, here we go! Unduplicated reach and sponsorship spend efficiency are major goals for advertisers and sponsors across sports. If sponsorship budgets aren't limitless and we know there's a good portion of fans that crossover into other fan bases...what are the handful of investments a brand needs to make so they're activating in front of as many unique eye balls as possible? We went ahead and dove into the Las Vegas market as a case study to see which fanbases will provide marketers with the largest, unduplicated reach in that market. The deltas between these fanbase tandems are razor thin...we see National Football League (NFL) as the pillar for reach in all scenarios, but it's the 2nd members of each tandem that are more interesting. After National Hockey League (NHL) and Major League Baseball (MLB) fans, we see Ultimate Fighting Championship fans storming into 3rd place with NASCAR and Formula 1 fans rounding out the top 5. Is your reach across your key markets optimized? Teams and leagues, are your fan bases one of the options in market that would give marketers that extra lift in terms of unique impressions and unduplicated engagement? #decoder #research #fans #impressions #insights #TURF #unduplicated #reach #sportsbiz #linkedinsports

📈 Las Vegas Activation Efficiency - Which sport fan bases provide maximized and unduplicated reach? Everyone enjoys a little TURF analysis right? Well, here we go! Unduplicated reach and sponsorship spend efficiency are major goals for advertisers and sponsors across sports. If sponsorship budgets aren't limitless and we know there's a good portion of fans that crossover into other fan bases...what are the handful of investments a brand needs to make so they're activating in front of as many unique eye balls as possible? We went ahead and dove into the Las Vegas market as a case study to see which fanbases will provide marketers with the largest, unduplicated reach in that market. The deltas between these fanbase tandems are razor thin...we see National Football League (NFL) as the pillar for reach in all scenarios, but it's the 2nd members of each tandem that are more interesting. After National Hockey League (NHL) and Major League Baseball (MLB) fans, we see Ultimate Fighting Championship fans storming into 3rd place with NASCAR and Formula 1 fans rounding out the top 5. Is your reach across your key markets optimized? Teams and leagues, are your fan bases one of the options in market that would give marketers that extra lift in terms of unique impressions and unduplicated engagement? #decoder #research #fans #impressions #insights #TURF #unduplicated #reach #sportsbiz #linkedinsports