EssenceMediacom Australia’s Post

What is perception of the current state of media representation for female athletes? What progress have we seen, and where do we still need improvement? Join us for an exciting and much-anticipated season-opening event at The Bridge Public House on Thursday, September 12, 2024, at 6:00 p.m. for "Women’s Sports: Competing & Communicating." Women’s sports are full of incredible talent and thrilling moments, but they often don’t get the recognition they deserve. So, what’s holding them back? From limited media coverage to funding disparities and cultural stereotypes, there are significant barriers that need to be tackled. But here’s the good news: we can make a change! Don't miss out on this fantastic opportunity to engage, learn, and be part of the movement. See you there! https://bit.ly/3Mfe7Pn #WomensSports #SportsCommunications #CompetingAndCommunicating #SportsPR #AthleteBranding #OttawaEvents #CPRSOttawa #NetworkingEvents

Women's Sports is GOOD business. Yet, 90% of sponsorships go toward male athletes 🤯. Female athletes drive incredible value with 2X the engagement on social media with brand partners vs. male athletes. Join me with the below #legends, all coming with insane data points, to help us all change the GAME!! #videoampvillage #cannes #womenssports

Our Collaboration with Canterbury 🔱 At the Women’s Sports Alliance, we believe in the power of storytelling to elevate the voices of female athletes, and our recent collaboration with Canterbury Sports exemplifies this vision. Working together, we embarked on a mission to highlight the incredible journeys of female athletes, producing a series of films that resonate with passion, resilience, and triumph. We worked with athletes who shared their unique experiences, challenges, and victories. These stories not only inspired us but also ignited conversations about the importance of representation and equity in sport. The films capture the true essence of being a female athlete. From rigorous training sessions to moments of personal reflection, every frame was a testament to their dedication and spirit. The process was nothing short of exhilarating. We had a blast on set, creating an environment where athletes felt comfortable and empowered to share their stories. The entire experience was enjoyable and memorable for everyone involved. Our partnership with Canterbury Sports is a shining example of how brands can benefit from supporting female athletes. By aligning with our mission, Canterbury not only helped amplify important voices but also strengthened their brand presence and connection with a passionate and growing audience. If you’re a brand looking to make a difference and elevate the voices of female athletes, contact jordan@17-sport.com. Together, we can continue to create impactful stories that inspire and drive change. 🌍💪 #FemaleAthletes #WomenInSports #EqualityInSports #Storytelling #BrandCollaboration #CanterburySports #Inspiration #Empowerment #AthleteStories #WomensSportsAlliance Jordan Guard, Jodie Ounsley

𝟮𝟮% 𝗨𝗽𝗹𝗶𝗳𝘁 𝗶𝗻 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗦𝗽𝗼𝗿𝘁𝘀 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀 𝗶𝗻 𝟮𝟬𝟮𝟯/𝟮𝟰 – A step forward in the commercialisation of a growing sport. SponsorUnited reports a 22% increase in women's professional sports sponsorships in 2023/24. This isn't just a number; it's a testament to the growing recognition and investment in women's sports. Here are my thoughts on it: 🚀 Activation & Success Stories – Beyond the numbers lies the real game-changer. How are these sponsorships being activated, and what are their success stories? This will ultimately pave the way for future growth. It's not just about financial backing but about creating a sustainable ecosystem where women's sports thrive on and off the field. 🔍 Looking Ahead – This growth trajectory opens up conversations about what’s next. How do we keep this momentum going? How do we ensure that these sponsorships are not just transactions but partnerships that build legacies? 🌐 Your Thoughts? – I’m keen to hear from you. How do you see these sponsorships impacting the landscape of women's sports? Have you come across any standout success stories in activation? #WomensSports #SponsorshipGrowth #SportsMarketing #SportsBusiness

Investing in Women's Sports advertising is a win-win for brands looking to align with values of diversity and inclusion. Not only does it offer access to a growing and engaged audience, but it also enhances brand visibility. By supporting the growth and visibility of Women's Sports, brands contribute to a more equitable sports industry. Join the movement towards a more inclusive future and invest in Women's Sports advertising today. #WomenInSports #DiversityandInclusion #EquitableSportsIndustry #ctv #ott #programmatic #Sports #womenssports #Olympics #advertising #media

Women’s sports are breaking attendance and viewership records, and there is no sign of slowing down. Join us Oct. 16 at 1 p.m. ET for Future of Sports: Women’s Sports as we discuss the rise of women’s sports, the companies investing in them, how female athletes can capitalize on their own brand, media-rights opportunities, and more. This four-part event will unpack how teams, brands, leagues, and properties are shaping the future of women’s sports, fostering innovation, and championing a new era of inclusivity and excellence. Register now » gofos.co/4dtb1T7

Exciting times for women's sports! This article highlights the incredible momentum and increasing investment in women's sports across various platforms. At the NXXT Women's Pro Tour, we are proud to be part of this movement, providing more opportunities for female athletes to shine. Together, let's keep pushing for greater visibility, reach, and engagement. Check out the article and learn more about how we are contributing to this growing landscape. LeslieAnne Wade

There's no doubt about the rise of women's sport, especially football. But the reality, at many levels of the sports business, is that capitalising on that excitement is not straightforward. 🏟 Many clubs are still based at smaller #venues with less advanced infrastructure in place for players and supporters alike. 📑 There are more limited resources to deliver #marketing plans or animate the live event around the on-field action. 🙌 The key challenge lies in establishing a #communications framework that can unite fans behind their women’s teams. Check out this piece we wrote on the ways to tackle that, and how we helped Brisbane Roar FC in Australian football’s A-Leagues, which sees fans at women’s home games demonstrating a 7.8x higher #engagement rate! 👉 https://lnkd.in/eRwfN_9q

"This growth is not a fleeting trend. It's a powerful movement fuelled by passion, dedication, and a (long overdue) shift in societal attitudes." Check out our latest blog post on the brand new Across the Pond Sports Network website!