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"Brands that understand and tap into new identities will be able to forge real, lasting relationships that impact the bottom line." 🤝 At the Cannes Lions International Festival of Creativity, EssenceMediacom brought together three experts to discuss how forward-thinking brands can tap into the identity economy. Jean-Paul Jansen, CMO for Mars Pet Nutrition, and Rob Gaige, Global Head of Insights and Cultural Intelligence at Reddit, Inc., joined EssenceMediacom’s Global Head of Creative Transformation and Creative Futures, Nick Palmer, to discuss how online cultures and identities shape connection. Discover the new identity economy - and what it means for media... 👉 https://lnkd.in/d2NKcrWq #BreakthroughForBrands #NewCommunicationsEconomy

The new identity economy and what it means for media

The new identity economy and what it means for media

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