eTail Advisors’ Post

🚀 Dive into our latest success story! 🌟 We're thrilled to unveil this insightful case study on sourcing the perfect merchandise for BSides Cheltenham 's event. This case study includes an exclusive interview with Founder Illyana Mullins, offering her unique insights and perspectives on the collaboration. Click this link to explore the complete story! ➡️ https://bit.ly/43sje6O #MarketingSuccess #BSidesCheltenham #CaseStudy

Brands are racing to connect with Gen Z—are you? With over 275,000 attendees at the Miami Grand Prix and millions more tuning in, brands like Charlotte Tilbury, Raising Cane’s, and Liquid I.V. are making the most of the fast-paced action. Curious how they’re turning cultural moments into marketing gold? Drive to our latest blog for the scoop. Find the link in the comment below. #RCGAdvertising #MarketingStrategy #Formula1 #BrandPartnerships #ContentMarketing

I start every STILTS workshop with x4 examples of challenger brands most people in the room compare their own businesses to. I then frame how each of those examples have been going for +10 years and have £millions invested in them. Without fail, a discussion follows about how easy it is to forget that not every ‘challenger brand’ is run equally. And yet, we still compare our businesses as if they’re like for like. That’s why September’s session is dedicated to diving deeper into this topic. There is absolutely nothing wrong with big budget moves. BUT we’re going to make sure we’re calling a spade a spade instead of digging a hole of unrealistic comparison. Come and join. I’m buzzing for this one. Tickets 👉 https://lnkd.in/evmWUCyJ #brand #marketing #workshop

When I read this post I was blown away. A day later, insert always adhere to the 24 hour wait rule, after re-reading this amazing share my Allyssa Kaiser at NEST New York I am humbled. Keynes Digital stands for being an honest, ethical, transparent partner that delivers exemplary service. We work tirelessly in education. Having our advertising partners understand clearly all of the details around #CTVadvertising is how we’ve built an amazing reputation. It’s not only about the campaign outcome but the journey. Speaking as a sales professional I know the expectation is we will “sell blue sky” or “tell you what you want to hear” but this could not be further from the truth. Keynes wants one thing: to mutually arrive at the same conclusion before any engagement begins; that we are both a best-fit partnership. Once we decide to partner up, the next chapter of the journey begins and we have to prove to our partners that we do what we say. Thank you Allyssa Kaiser #partnerships #relationships #reputation

Daily Champions news driving the business forward Business Brands Champions gains today a new client in The Netherlands for both marketing & sales solutions. More Champions news will be disclosed soon. Have a great Champions day and always become the Champion in You. Just like that. #business #brands #champions #clients #marketing #sales #celebration

I always believed that delivering more than we promise isn’t just a goal—it’s a necessity. It’s how we differentiate ourselves in a competitive industry and how we’ve built a brand that clients trust implicitly. Overdelivering is not just about exceeding expectations; it’s about setting a standard that defines who we are and what we stand for. Every event we undertake is an opportunity to showcase our commitment to excellence and reinforce our brand’s reputation. When we consistently go beyond what’s promised, we don’t just create memorable experiences—we build lasting relationships. This approach has been instrumental in driving our growth, as clients who experience our dedication firsthand are not only satisfied; they become ambassadors for our brand, fueling word-of-mouth and repeat business. In today’s market, where trust and reliability are paramount, delivering more than we promise isn’t just good practice—it’s essential to sustaining and growing our business. It’s this philosophy that has kept Party Cruisers Ltd. at the forefront of the event industry for over 3 decades, and it’s the reason we continue to thrive. Our brand is built on the simple truth: when you deliver more than what’s expected, success inevitably follows. #pcl #growth #philosophy #event #industry

A month ago, an event called Idea Hunters 3.0, hosted by the ULAB Digital Marketing Club. It was like a big puzzle, and we, along with my university friends, decided to be a part of it. Starline was the cool sponsor, and they put up a whopping 100k as the prize money. We thought, "Hey, why not give it a shot?" So, we formed a team of three—my university pals and me. Being part of Idea Hunters 3.0 wasn't just about the competition; it was a growth journey for my leadership and communication skills. As a team member, I had to navigate ideas, share thoughts, and collaborate effectively with my university friends. Leading our team through the case study challenge, I discovered the importance of clear communication. Expressing ideas, listening to others, and finding common ground became crucial. It wasn't just about talking; it was about making sure everyone was on the same page. Moreover, the experience allowed me to step into a leadership role. I had to guide and motivate my team, ensuring that each member contributed their best. Decision-making and problem-solving became daily tasks, pushing me to lead with confidence. Even though we didn't clinch the top prize, the journey itself was a victory for my leadership and communication skills. It taught me that success isn't always about winning but about the growth and skills you acquire along the way. Now, I feel more prepared to lead and communicate effectively in future challenges and opportunities. It was like a journey, not just a competition. And who knows, maybe the next time around, we'll crack the code and be the champions. For now, we're proud of what we learned and excited for the adventures that lie ahead. And that's the story of our time with Idea Hunters 3.0! Here's the event link- https://lnkd.in/dQgERRd7 #IdeaHunters3.0 #ULABDigitalMarketing #Starline #LeadershipSkill #CommunicationSkill #CaseStudyChallenge #LearningJourney #FutureSuccess #TeamSpirit #CompetitionStories #NextTimeChampions #ULABStudents #NeverStopLearning

On Tuesday, we brought together 30+ ecom founders in London for a networking dinner. Sponsored by Triple Whale, our event was a chance for founders to connect, share ideas, and build real relationships, minus the usual agency pitch pressure. One attendee even asked when the pitch was coming… but that’s exactly why we did this. No sales pitches. Just a space for genuine networking and collaboration. The feedback? Overwhelming. Most said it was the best networking event they’ve been to. It’s clear the market is seriously lacking these value-driven events that actually focus on people rather than pushing products. One standout takeaway: the consensus in the room was that creative strategy is currently the biggest lever for driving growth in DTC brands. Huge thanks to everyone who joined and our sponsors at Triple Whale for making it happen. Already looking forward to the next one! P.S keep an eye on my posts for a Triple Whale free resource giveaway👀 Jake Singer Daniela R. Zach Rego Aharon Bloch

I'VE BEEN GIVEN THE BOOT! ...and I couldn't be prouder. I've received a few awards but none as prestigious as the Golden Boot for top scorer for the season for my old guys footie team the Dragons! pictured here at the end-of-season tournament we played this weekend in Victoria BC. Don't be too impressed...it was a low bar this season! The main achievement is that we are nearly all over 60 and still running around a soccer pitch. For the younger folks out there, let me tell you that the competitiveness and desire to win doesn't diminish with age. Although we may not be as fast as we were, you learn to make the ball do the work and play as a team (like we were coached as school kids). And the lesson for life and brands - it's all about relationships and community. We've been playing together as a team for over 20 years. We all come from different professions and backgrounds but we share a common love of footie and a desire to stay fit. We're mutually supportive. There are always injuries and health challenges to deal with. Sometimes it takes a year or more to recover, but the team are there to support each other and come back. So a big thank you to all my teammates. A great season and a great tournament (P4 W3 D1 L0) to keep up tradition. I apply these principles to the Lighthouse Brand Builders Community too...a mutually supportive team of professionals from different backgrounds and skills but with a shared interest in building stronger businesses through their brand and supporting each other on their journey. ---|--- I am Peter Wilken 🐬 I'm on a mission to democratise effective brand strategy for #businessowners, #solopreneurs, #entrepreneurs and aspiring #CBOs and #brandstrategists through my Lighthouse Brand Strategy Academy to help build strong businesses centered around your unique #branddna

Here is a great read on how SMBs can leverage big events like the Super Bowl, Essence, or any event. They are great opportunities to drive traffic towards your brand. For example, I know a cake designer who is doing a "Cupcake" Bowl in conjunction with the Super Bowl. People must vote for who they think will win via emails and social media. Once the game is over, she will send the winners discount codes for people to place their next order of cupcakes! And the losers, well they get nothing lol. I know an attorney who is doing a trademark filing special because the Kansas Chiefs are in the game. It doesn't have to be complicated but it does need to be attractive and fun. How could your business leverage the Super Bowl?