eTail Advisors

Fridays are for gratitude. We recently concluded an engagement with our friends True Moringa and Emily Cunningham was kind enough to pen a testimonial. If you would like to discuss how we can support your growth while saving your time and money please dm me. eTail Advisors is ready to serve! #AddValue #Amazon #D2C #Ads #Content #Creative #SocialMedia

We are extremely excited about New Hope Network ‘s Newtopia Now show kicking off on Sunday. Our founder Robert Principe is attending and wanted to share some of his plans! True Moringa #NaturalProducts #Networking #AmazonAds #FeeRetrieval #ContentCreation

🚨 Attention Brands & Sellers! 🚨 As we gear up for the 2024 holiday shopping season, Amazon and UPS have both announced rate hikes to manage the increased costs during this peak period. 📦💰 🔸 Amazon will implement its annual holiday peak fulfillment fee from October 15 to January 14, affecting products sold through US Fulfillment by Amazon (FBA), Canada FBA, and more. A new fee will also be applied to products priced under $10 in the US. Despite these changes, Amazon assures that their fulfillment fees are still 70% less expensive than comparable two-day shipping methods offered by other third-party logistics providers. 🔸 UPS is adjusting its surcharges earlier and at higher rates this year, starting September 29 for bulky packages. Demand surcharges will apply to UPS Ground Residential, Air, and SurePost packages beginning October 27, with fees peaking between November 24 and December 28. With the later Thanksgiving date this year, UPS expects to see unprecedented volume in December. 💡 These changes highlight the importance of early planning and exploring alternative logistics strategies to mitigate costs. At eTail Advisors, we have several partners who can help drive down costs and help negotiate rates to ensure you stay competitive this holiday season. 🚀 Let's connect and make this season a success! eTail Advisors is ready to serve! #ecommerce #logistics #holidayshopping #amazon #UPS #etailadvisors #supplychain #peakseason

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Our Founder Rob Principe was fortunate enough to be invited to Quartile's ADventure podcast and it could not have gone better. Check it out and let us know what you think. *Links in comments! #AmazonAds #AgencyPartnerships #Amazon #ReferralPartners https://lnkd.in/gvf9SGRa

🚀 Exciting Partnership Announcement! 🚀 We are thrilled to announce that eTail Advisors has partnered with ShipPlug to bring unparalleled shipping expertise and innovative solutions to our clients! Why This Partnership Matters: eTail Advisors: - Specializes in driving brand success through strategic partnerships and enhancing marketing efforts, digital presence, and operations. ShipPlug: - Founded in 2021 with a mission to revolutionize the shipping industry. - Offers a cutting-edge shipping expenditure control platform that captures and leverages key data points for optimal carrier service and pricing. - Brings over 50 years of combined industry experience, providing unrivaled expertise and hands-on solutions tailored to unique business needs. - Simplifies refund management for delayed shipments, saving time and money with a smart, contract-free platform. Benefits for Our Clients: - Access to best-in-class shipping solutions. - Tailored, hands-on support to meet unique shipping requirements. - Streamlined refund processes for hassle-free management of delayed shipments. - Enhanced overall supply chain efficiency and cost savings. - Clients of eTail Advisors may be eligible for a discount on services. Together, eTail Advisors and ShipPlug are committed to delivering exceptional value and support to help your business thrive. I'd like to shout out Paola Camila and Travis T. for making this happen! Stay tuned for more updates on how this partnership will elevate your shipping and logistics strategies by getting you the money your carrier my owe you! #eTailAdvisors #ShipPlug #Partnership #ShippingSolutions #eCommerce #SupplyChain #Logistics #Innovation #StrategicPartnership

Caution... Insane Numbers Below! 📈 Amazon's Advertising Services: Unbelievable Growth! In the latest earnings report, Amazon's Advertising Services segment showcased remarkable performance: 💰 $12.8 billion in Q2 alone, up by $2 billion year over year. 📈 10% increase in net sales and doubling profitability to $13.5 billion. 🌍 Over the past twelve months, Amazon Ads has raked in $50 billion, more than the GDP of entire countries like Iceland, Armenia, and Jordan! This is JUST from ads! As CEO Andy Jassy highlighted: 🎥 “We’re at the very beginning of what’s possible in our video advertising.” 📊 The majority of ad revenue is currently driven by sponsored product listings. 🔄 The future is promising as Amazon aims to directly connect business outcomes to traditionally awareness-focused advertising through advanced measurement and ad tech. But this isn't good for everyone... 📈 Increased Competition and Costs: Higher advertising costs and potential ad saturation, reducing effectiveness. 🔄 Dependence on Amazon: Over-reliance can limit control and stability, with restricted access to campaign data. 💸 Impact on Profit Margins: Higher costs and increased competition can squeeze profit margins and trigger price wars. 🔒 Data and Privacy Concerns: Limited data access and privacy issues with targeted ads. 📉 Potential for Market Saturation: Brand dilution and decreased consumer trust due to ad overexposure. 🎯 Strategic Shifts: Focus on ad revenue may divert resources from other marketing channels, impacting overall marketing strategy and shopping experience. Brands must strategize to mitigate these risks for sustainable growth. #Amazon #Advertising #Growth #Innovation #EarningsReport #Business

Absolutely thrilled to announce that our client True Moringa has earned their way to the 🌟 Naturally Network National Pitch Slam! 🌟 After winning their regional Slam, Naturally New England they are poised to take the whole thing. Their mission is inspiring, their value-add is clear, and their team is a pleasure to work with. 💪🌿 Take a few minutes to learn more about them and be sure to tune in on August 8th! 📅🎥 Find all the details here: [True Moringa at Naturally Network National Pitch Slam](https://lnkd.in/gscXdpHV) Let’s show them some love and support! 💖👏 #TrueMoringa #NaturallyNetwork #PitchSlam #SupportLocal #Innovation #Sustainability

Announcing Our Partnership with Profitero! I’m excited to share that eTail Advisors has partnered with Profitero to bring you powerful digital shelf insights designed to fuel profitable growth. With actionable data for over 1,200 retailers, they empower your sales, marketing, and supply chain teams to drive faster growth. Today’s shoppers are increasingly research-focused and willing to switch brands if products are unavailable or poorly reviewed. Profitero's diagnostic tools and analytics help you optimize visibility, strengthen your supply chain, and enhance profitability. Key benefits include: - Maximized Product Visibility: Increase rankings and sales by shifting products from page 2 to page 1. 🚀 - Enhanced Advertising ROI: Optimize ad campaigns using trending keywords and competitor insights. 📈 - Comprehensive Daily Insights: Gain a full view of your growth levers through a single platform. 📊 Additionally, our partnership enables clients to leverage Circana OmniMarket™ Digital Shelf, the most comprehensive solution for optimizing omnichannel performance, connecting digital shelf tactics with eCommerce POS data. Special shoutout to Mike Black for putting this together! I’d love to discuss how this partnership can benefit your team. Let’s connect soon! #ActionableInsights #Data #Marketplace #Partnerships eTail Advisors is ready to serve!