eTail™’s Post

Warby Parker is a force. Sandy Gilsenan, Chief Retail and Customer Experience Officer at Warby Parker wowed eTailers when talking about their clear path to 900 stores at #eTail25 alongside Jill Manoff, Editor-in-Chief at Glossy. From embracing new and innovative technology, to expanding into optometry care, to having a truly blended eComm and in-store experience, it's exciting to think of what's to come for Warby Parker! #eTail25 #retailnews #WarbyParker #eTailBoston

🌟 Wow, still buzzing from Boston? We sure are! If you missed the magic or want to relive the excitement, check out our After the Event report! 📚✨ https://bit.ly/3Xra33X Whether Warby Parker's inspiring keynote or the thought-provoking panel with Thousand Fell and Adore Me was your favorite, our free guide is your ultimate souvenir from #eTailBoston. Dive into session summaries, highlights, and emerging themes that had everyone talking! 🎤💡 A huge thank you to our incredible speakers, sponsors, partners, and everyone who attended for making this event unforgettable. Your energy and passion were the heartbeat of the show! 🙌❤️ Mark your calendars because we can't wait to see you at eTail Palm Springs, February 24-27, 2025! Let's continue the journey of innovation and inspiration together. 🌴🚀 https://bit.ly/3Xra33X #eTailBoston #RetailInnovation #SeeYouInPalmSprings

For retailers, by retailers. At eTail, we're proud to spotlight our advisory board made up of the best retailers and brands in the industry.   This all-star group of leaders play an integral part in guiding our program's direction and ensuring we deliver cutting-edge content to our community -  from identifying emerging trends and tech to curating relevant and exciting topics for eTailers!   Thank you to Angela Hsu, Mark Bietz, Suruchi S., Angela Caltagirone, Mark Deruyter, James Keller, Anh Vu-Lieberman, Courtney Graybill, Ted Silverman, CCXP, and Ryan McClurkin for shaping the #eTail Palm Springs 2025 program! Stay tuned as it comes out later this week - in the meantime, check out everything #eTailPalmSprings here: https://bit.ly/4cD4dlF

Glossy exclusive: Why Brompton bicycles are the next wellness status symbol At eTail™, Juliet Scott-Croxford, President of Brompton Bicycle took center stage alongside her accessory of choice, her bike! She wowed us with the claim that one hour of cycling was so powerful that it was equivalent to 15 hours of meditation AND that 48% of Community members have referred friends - truly remarkable! So, are Brompton bicycles the next wellness status symbol? Read the full story by Jill Manoff, Editor-in-Chief, Glossy here: https://lnkd.in/gSdPjNFj

Do you know how Zappos Family of Companies celebrated International Dog Day? Anyone who named their dog “Zappos” got dog walker-approved shoes for life. Because that's just the kind of thing they do. Jennifer Braunschweiger, Senior Director, Creative Strategy at Zappos Family of Companies spoke with eTailers about how they love to create fun and innovative content by connecting to their customers about the things that they care about! With elements of surprise, joy, and a little unexpectedness, see how Zappos is wowing their customers with fun and a little weirdness! Read the full story by Julia Waldow from Modern Retail here: https://lnkd.in/eVATeN-r

Meet Emily O'Brien, the driving force behind Comeback Snacks—popcorn so irresistible, it’s almost criminal! 🍿 At 26, after facing a period of adversity, Emily came up with a business idea focused on proving that everyone deserves a second chance. Enter Comeback Snacks! Using high-quality ingredients and offering unique flavors—some inspired by her time in prison—the company not only makes great popcorn but also provides meaningful job opportunities for ex-offenders. By helping them build confidence and stay on the right path, Emily’s company makes a positive impact on both individuals and the community. As Emily puts it, turning her vision into reality became her unwavering mission - and now Comeback Snacks is blowing up! 🔥 Joining the conversation is Kate Nightingale (Kasia Slowikowska), founder of Humanising Brands and a consumer psychology expert. Kate has worked with #brands like SWAROVSKI, Nestlé Nespresso SA, and Klarna, helping them craft experiences that make customers feel “good, valued, and cared for.” Get ready for an exciting session as these two powerhouse women come together for the Fireside Chat: Diary of Comeback CEO: Emily O’Brien, Comeback Snacks.🔥 Hear Emily’s inspiring story of turning adversity into innovation and shaking up the #retail world. This is your chance to witness powerful insights and stories that will leave you motivated and energized! Whether you're in #ecommerce, #retailers, or just passionate about impactful stories, this is a session you won’t want to miss! Learn more 👉https://bit.ly/3UpJtry #retail #eTail #eCommerce #eTail25

And that’s a wrap on an unforgettable eTail Connect West 2024! 🎉 We’re beyond thrilled to have shared this amazing experience with our incredible speakers, sponsors, and attendees. We hope you enjoyed it as much as we did! Don’t forget to mark your calendars for May 7-9, 2025, and join us for eTail Connect East at the gorgeous Hilton West Palm Beach, FL. 🌴 It’s going to be another fantastic event, so be sure to secure your spot early—this one sells out fast! Request your invite now: https://bit.ly/3AUoLsE We can’t wait to see you there and make even more fantastic memories together! #eTailConnect #eCommerce #eTail #eTail25 #eTailConnectWest