eTail™’s Post

Warby Parker is a force. Sandy Gilsenan, Chief Retail and Customer Experience Officer at Warby Parker wowed eTailers when talking about their clear path to 900 stores at #eTail25 alongside Jill Manoff, Editor-in-Chief at Glossy. From embracing new and innovative technology, to expanding into optometry care, to having a truly blended eComm and in-store experience, it's exciting to think of what's to come for Warby Parker! #eTail25 #retailnews #WarbyParker #eTailBoston

Meet Emily O'Brien, the driving force behind Comeback Snacks—popcorn so irresistible, it’s almost criminal! 🍿 At 26, after facing a period of adversity, Emily came up with a business idea focused on proving that everyone deserves a second chance. Enter Comeback Snacks! Using high-quality ingredients and offering unique flavors—some inspired by her time in prison—the company not only makes great popcorn but also provides meaningful job opportunities for ex-offenders. By helping them build confidence and stay on the right path, Emily’s company makes a positive impact on both individuals and the community. As Emily puts it, turning her vision into reality became her unwavering mission - and now Comeback Snacks is blowing up! 🔥 Joining the conversation is Kate Nightingale (Kasia Slowikowska), founder of Humanising Brands and a consumer psychology expert. Kate has worked with #brands like SWAROVSKI, Nestlé Nespresso SA, and Klarna, helping them craft experiences that make customers feel “good, valued, and cared for.” Get ready for an exciting session as these two powerhouse women come together for the Fireside Chat: Diary of Comeback CEO: Emily O’Brien, Comeback Snacks.🔥 Hear Emily’s inspiring story of turning adversity into innovation and shaking up the #retail world. This is your chance to witness powerful insights and stories that will leave you motivated and energized! Whether you're in #ecommerce, #retailers, or just passionate about impactful stories, this is a session you won’t want to miss! Learn more 👉https://bit.ly/3UpJtry #retail #eTail #eCommerce #eTail25

Albertsons has grown into a retail giant, with 2,200 retail, food, and drug stores facilities across 34 states, ranking 53rd in the 2024 Fortune 500 list. So not many would know that up until two or three years ago, the store and digital customer journeys were very separate! Jatin Pahuja from Albertsons Companies sat down with Dan Berthiaume at eTail to unpack how Albertsons created a best-in-class digital presence from scratch and how they successfully bridged the gap from physical and digital. Read the full story on Chain Store Age: https://lnkd.in/eT8E8QVp

And that’s a wrap on an unforgettable eTail Connect West 2024! 🎉 We’re beyond thrilled to have shared this amazing experience with our incredible speakers, sponsors, and attendees. We hope you enjoyed it as much as we did! Don’t forget to mark your calendars for May 7-9, 2025, and join us for eTail Connect East at the gorgeous Hilton West Palm Beach, FL. 🌴 It’s going to be another fantastic event, so be sure to secure your spot early—this one sells out fast! Request your invite now: https://bit.ly/3AUoLsE We can’t wait to see you there and make even more fantastic memories together! #eTailConnect #eCommerce #eTail #eTail25 #eTailConnectWest

Next up, we had another engaging panel with Mina Zandbar from Wella Company, Sada Kshirsagar from Tractor Supply Company, and moderator June C. from Tailor. They explored the leap AI has made in ecommerce. With advancements like ChatGPT, retailers are now using AI to boost productivity, streamline operations, create brand-aligned content, and cut costs. They also discussed the challenges of successfully implementing these technologies.   It was an incredible session, filled with valuable insights and inspiring conversations!   #eTailConnect #eCommerce #eTail #eTail25 #eTailConnectWest

It’s the final day of eTail Connect West, and we’ve saved some of the best for last!   Starting off, we have our Town Hall session featuring industry leaders Jennifer Samuelson Howard from Balsam Brands, Marie Leroux from Solawave, Mina Zandbar from Wella Company, and Lisa A. Scheps, MBA from Lancôme. They tackled the topic of “Generational Synergy: Bridging the Gap Between Gen X and Gen Z in the Workplace.” Their discussion on how to create a more cohesive and collaborative work environment was truly eye-opening. We got great insights on understanding different generational perspectives, improving communication, and developing the soft skills of younger team members.   #eTailConnect #eCommerce #eTail #eTail25 #eTailConnectWest

That’s a wrap on Day 2 at eTail Connect West! From impactful keynotes to dynamic panels, today was packed with actionable insights, strategies, and great networking moments. Highlights included sessions on unifying performance and brand marketing, optimizing paid and organic media, and navigating rising customer acquisition costs. And what a blast we had at the Party Like It’s 1999! Cocktail Reception! It was the perfect way to unwind and celebrate the day’s successes. Thanks to all our speakers, sponsors, and attendees for making today a success. On to Day 3! 🙌 #eTailConnect #eCommerce #eTail #eTailConnectWest #eTail25

In a dynamic panel discussion, Shubhankar Goel from Corelle Brands, Amanda Beamish from Zenni Optical, Chris Moynihan from 7 For All Mankind, Ted Silverman, CCXP from Mattel, Inc., and Mallory Wilberding from Northbeam, led by moderator Philippe Gagnon from Sur La Table, shared strategies for maximizing paid and organic media channels to optimize resources and reach. A huge thank you to our speakers for sharing their expertise on mastering omnichannel retail! Time for our Party Like It's 1999! Cocktail Reception! #eTailConnect #eCommerce #eTail #eTail25 #eTailConnectWest