eTail™’s Post

The retail landscape is evolving as Direct to Consumer (DTC) brands increasingly lean into physical store expansions. Recent data from Placer.ai shows that major retailers like Walmart, Sam’s Club, Target, and Costco saw notable increases in store visits during Q1, highlighting the enduring appeal of in-person shopping. Amidst this trend, DTC pioneers like Warby Parker, Allbirds, Glossier, Inc., Rothy's, and Casper are making strategic moves to grow their brick-and-mortar footprints. Warby Parker is expanding to close to 275 stores by the end of 2024, Allbirds is opening new locations globally, and Glossier is re-establishing its physical presence with flagship stores. Similarly, Rothy's and Casper are expanding their physical locations to offer immersive, hands-on customer experiences. As consumer behaviors evolve, DTC brands are recognizing the value of brick-and-mortar stores in building stronger customer connections and enhancing brand loyalty. By offering personalized service and engaging, in-store experiences, these brands are not just selling products but also creating meaningful interactions with their customers. This blend of online convenience and physical engagement is setting a new standard in the retail industry, paving the way for a more integrated and customer-centric future. cda Ventures LLC has deep experience in omni-channel capabilities and is here to help as you develop your strategies!! #DTC #RetailExpansion #WarbyParker #Allbirds #Glossier #Rothys #Casper #CustomerExperience #RetailTrends

Great article on the future of retail. Some key takeaways (for me): 1. Lots of focus on the need to be experiential / retail-tainment destination. 2. Stores matter, it's not all about online, but a balance of the two. 3. Smaller, efficient footprints located where customers want them. 4. Stores help serve the final mile of e-commerce (think shop online, pick-up local or Amazon returns inside Kohls) 5. Further, deeper blurring of digital and physical experiences and more AI. 6. Increased personalization, inclusiveness and elevated customer service And finally, the obituaries calling for the demise of retail are premature and unfounded. Similar to claims that streaming would kill theatrical, on premise retail has a role to play for consumers. It's not about dying, but evolving. We may all love the conveniences of in home, online shopping and entertainment, but we also crave experiences and moments that live on the other side of our front door. Basically, we want all, the best of both! CNBC #retail

MJV Technology & Innovation Physical stores are back with a vengeance. But clients want more than a place to shop. They want a place to have fun. The concept of "retailteinment" —#retail with #entertainment-is one of the most meaningful floating around. It's deeply rooted in in the ideas of in-store experience and experiential #marketing. The idea is very simple: when a customer walks into a store or a mall, he or she isn't there just to shop. Fun, personalization, education, and enlightenment are part of the deal. In a recent interview, Limbert Fabian, a partner in the Experience Trust, said, "With the current financial climate as uncertain as it is, we do see audiences seeking out unique offerings for their discretionary funds." Retailers can view these "discretionary funds" as a jumping-off point for bigger rewards. In-store experiences can raise brand awareness and click into a relationship with your company that can last an entire lifetime. If you're interested in knowing more about the power of in-store experiences, get in touch with us Maurício Teixeira Barbieri or me. #instoreexperience #experientialmarketing #business

Physical stores are back with a vengeance. But clients want more than a place to shop. They want a place to have fun. The concept of "retailtainment"—#retail with #entertainment—is one of the most meaningful floating around. It's deeply rooted in in the ideas of in-store experience and experiential #marketing. The idea is very simple: when a customer walks into a store or a mall, he or she isn't there just to shop. Fun, personalization, education, and enlightenment are part of the deal. In a recent interview, Limbert Fabian, a partner in the Experience Trust, said, "With the current financial climate as uncertain as it is, we do see audiences seeking out unique offerings for their discretionary funds.” Retailers can view these "discretionary funds" as a jumping-off point for bigger rewards. In-store experiences can raise brand awareness and click into a relationship with your company that can last an entire lifetime. If you're interested in knowing more about the power of in-store experiences, get in touch with us on our website: https://lnkd.in/drprb8RK #instoreexperience #experientialmarketing #business

The recent store closures by SHOWFIELDS and Neighborhood Goods reveal challenges to the #physical concession model. Our exclusive report on the topic explores shifting #consumer preferences, the rise of #DTC (direct-to-consumer) approaches and why competitors such as Bluemercury and Nordstrom are poised to gain advantage.  Stay ahead in retail trends! Premium subscribers can read the full report here: https://lnkd.in/ePZemBWE #RetailInsights #MarketTrends #RetailTrends

The Lone Star State's retail sector is buzzing with change! From the rise of mixed-use developments to the resurgence of brick-and-mortar stores post-pandemic, Texas is redefining what "retail" means. 🛍 *E-commerce's Impact: While online shopping continues to grow, we're seeing a fascinating trend - retailers are strategically integrating physical stores into their omnichannel strategies. *Experiential Retail: It's not just about buying products anymore, it's about creating memorable experiences. Think pop-up shops, interactive displays, and community events within retail spaces. *Sustainability Focus: Green building practices and energy-efficient designs are in high demand. Consumers and investors are looking for sustainable spaces. Texas' retail scene is dynamic and full of opportunities. #TexasRealEstate #RetailTrends #CommercialRealEstate #CRE #Innovation

As retail braces for unprecedented change, industry leaders predict a seismic shift in the role of brick-and-mortar stores. In five years, expect stores to morph into experiential hubs, blending commerce with community, and elevating the role of personalization. The conversation is shifting towards creating engaging experiences that transcend mere transactions. In the ever-evolving retail landscape, where will consumers turn for their shopping needs? Industry experts recommend a balanced approach, with the majority of transactions still happening in physical stores. However, the path to purchase begins online, with digital touchpoints guiding consumers towards meaningful in-store engagements. Embracing this seamless fusion of online and offline realms is key to staying ahead in the retail game. Join the conversation and share your insights on the future of retail. #RetailTrends #FutureOfRetail #Innovation #OmnichannelExperience

The ‘most interesting store in the world’ has closed down. Showfields, which called itself ‘the most interesting store in the world’, aimed to revolutionize the DTC experience by providing an opportunity for in-person interaction with strictly DTC brands and their products. However, after just 5 years in business, they have closed all of their stores. Due to the slow return to in-person shopping, declining sales, and mounting debt, Showfield couldn’t remain profitable, with the CEO declaring the business only had $3,000 in cash and up to $10 million in liabilities. YIKES 😬 Showfields is a great reminder for DTC brands that the grass isn’t always greener on the retailer side. DTC has unwavering advantages that retailers will never have… 👉Significantly reduced overhead costs 👉Global reach 👉Flexible inventory management …and the list goes on. While the idea behind Showfields was impressive, I can't shake the feeling that, for e-commerce and DTC brands, it's often wiser to stick with the familiar.

Explore Collaborative Pop-Ups, where brands unite for a powerhouse shopping experience, and don't miss out on Seasonal Pop-Ups, capturing the essence of holidays and events with themed delights. 🎉 Ready to revolutionize how you engage with customers and elevate your brand? Let's pop into the future of retail together! 💼🛍️ #RetailInnovation #PopUpStores #BrandExperience #RetailTrends

Last week RTIC Outdoors received some serious praise from the Walmart and the Walmart Marketplace leadership team for the launch of their brand in a TRUE OMNI way. Altura Design, Inc. is thrilled to be a part of this BIG win along with MB Omni Solutions and Vishvos. It’s work we’re super proud of, and not just because the collaboration between Altura and the internal RTIC team was beautiful (and it was, with many thanks to Raphael M., Kimbrely Rogers, Daniela Jette and others) but because it's evident that the brand is seeing incredible results at the largest retailer in the world. Altura is particularly proud of the Walmart and RTIC Outdoors success because of the insane amount of work, organization, project management and rigor that went into the effort to launch the brand online and beyond. In less than a month (and over last year's holiday season) Altura executed 50+ PDP pages made up of over 300+ image tiles AND an engaging video for Walmart’s Year Beginning Meeting. There were spreadsheets, daily reviews, file structure conversations, and server organization. There were late nights and full team meetings. There were purposeful project management, sprints and deliverable dates. And in the end, Altura was a huge part of the engine that enabled the RTIC Outdoors team to achieve Walmart greatness. We're beyond proud of this partnership and owe it all to Eleonora Pagano for bringing us in as a partner and leading us to success. #omnichannel #walmart #WalmartMarketplace #retailtransformation #ecommerce #contentcreation #Walmartsellers #marketplace #CPG #agency Meritt Brothers Matt McClanahan Walmart Connect