Ethos’ Post

Recently came across this article about the fictional brands we see in TV and film, such as Duff Beer from The Simpsons or Bubba Gump in Forrest Gump. It’s fascinating to see how these made-up brands are sometimes crafted with as much care and strategy as real-life brands. This piece delves into the reasons why some fictional brands like Duff Beer become so iconic that they transcend their narrative confines, and end up int he real-world, resonating with audiences beyond the screen. For anyone interested in the creative process behind branding and how it drives character development and storytelling in media, this article is a great read. It's a reminder of how impactful and creative the world of branding can be, whether in the realm of fiction or reality. Here's the link: https://lnkd.in/gjeg-eaU

It’s a narrow target, but there is a sweet spot where rebrands feel “right,” the changes are almost obvious, and the work paves the way for years of growth. Our in-house team just took a run at finding that elusive sweet spot, evolving the Help Scout brand over the past year and change. While each journey is unique, there are some steps any team can take to make big changes happen, quickly and at scale: • Set a clear vision (and don’t be too precious) • Root changes in values • Build a system (and be willing to break it) If you’d like to get all the deets (and cruise through our ~80 page brand guidelines doc), head on over to the Help Scout blog: Kristen Nick Jared Andrea Christine Mark Heather Natalie Hillary Alison Alex Megan

A brand is a promise.

Logo Is Not a Brand. A logo is a symbol, but a brand is the experience, values, and story behind it. It’s how people feel and connect with your business. Don’t confuse the two—build a brand that resonates beyond the logo. #Branding #Business #LogoDesign #Marketing

I love this! It’s an example of how brands should lean on the potential of storytelling. It’s not just a strategy; it's the heartbeat of brand communication. From creating emotional connections to fostering brand loyalty, storytelling captivates audiences/potential customers like nothing else. I clam that crafting compelling narratives isn't just about selling a product; it's about building lasting connections with your audience. Storytelling transcends the transactional, fostering loyalty and driving meaningful engagement. It's the cornerstone of effective brand communication. Check this video and its description by the amazing Anas Tolba #Storytelling #Communications #Marketing #BrandCommunication

A brand is all about what lies beneath the surface.

People-first brands. In the wake of recent scrutiny about misleading claims, it has become clear that authenticity and honesty is the cornerstone of an effective brand. As a design agency, we’re not just about crafting eye-catching designs or catchy slogans. We’re passionate about deep diving into what makes each product valuable. But beyond all, it’s about people! We believe in championing brands that care about their customers above all else. Because when people come first, success naturally follows :)

The challenges of building a brand may arise when the world is changing rapidly around. Brand is a way of thinking, so it lasts different times and phenomenas. It is not a single hit product at a certain time, although its portfolio may include them. Brand embodies the promise of quality and social values in relation to others. It communicates a way of acting and solving problems. Brand also helps the company recognize itself in the change and renew with the development of the market. The strategy should focus on this. Brand lives strong or gets dusty in time. It is essential to know what kind of products and features the brand should attach to its products at any given time. This is why monitoring the market and continuous strategy work are important in the continues brand development. Like a water lily - Keep the brand identity independent, but renew its storytelling according to the times. #brand #strategy #identy #storytelling #globalstories