EVELAB INSIGHT’s Post

🗽✨ ICYMI - Earlier this week, Beauty Independent hosted its third edition of the Dealmaker Summit in New York City! This forum brought together industry professionals and beauty lovers to discuss dealmaking at a granular level, with a strong focus on past, current, and future trends backed by data. 💼💄 I wanted to participate because the beauty sector is highly attractive, with a significant volume of deal flow and incredible storytelling. Here are my TOP HIGHLIGHTS from the summit: 💡 What makes a beauty brand stand out in 2024? According to the “State of Dealmaking” panel, including Rich Gersten of True Beauty Ventures, two key factors stand out: AUTHENTICITY and SCIENCE INNOVATION in the forefront. Think about loyalty, customer retention rate, community building, and clinical studies. These are crucial indicators aka green flags for beauty investors. 🌟 Celebrity Beauty Brands: Hit or Miss? It depends on the brand’s strategy for longevity. A crucial point discussed by moderator Taylor Bryant is that any celebrity beauty brand aiming to be a legacy brand needs to ensure it can stand on its own without relying on the celebrity's presence in the long run. 💖 It was also refreshing to speak with Kimberly Villatoro, CEO of Patrick Ta Beauty. The brand has top-quality makeup products, and the artistry resonates strongly through each launch. They are a great example of not relying too heavily on the celebrity's status for success—the product speaks for itself. 👀 Future Trends to Watch:  There is a significant amount of white space—or should I say brown space—for prestige beauty brands led by founders of color on a global scale. The beauty landscape overwhelmingly remains Eurocentric, but brown beauty has made and continues to make significant strides. I am eagerly looking forward to seeing this shift unfold. 💛 Lastly, I want to express my sincere appreciation to the team at Beauty Independent— Claire McCormack, Rachel Brown, Jane Carlson, and Nader Naeymi-Rad and everyone else—for curating such an exceptional summit. Attending my first Dealmaker Summit has been incredibly insightful and inspiring, setting a high standard for future engagements in the industry! #LatinaExcellence #DealmakerSummit #BeautyIndependent #EmergingTrends #WomenInBeauty #InclusiveBeauty #BeautyInvestment #LatinainVC

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Dive into my latest article shedding light on the intricate dynamics shaping beauty salons' competition. From innovative tools to emerging trends, explore how technology is revolutionizing the way we approach personal care. Read more about it here. #BeautySalons #MarketTrends #Innovation #PersonalCare

And just like that... May is over! What a whirlwind it has been. I am just now getting around to sharing all the amazing insights and updates, and I'm starting with none other than the WWD Beauty CEO Summit. Earlier this month, I had the absolute honor of attending this incredibly curated summit in Miami. The three day event brought together the creators, innovators and leaders that make this industry the powerhouse that it is! It was my first time attending and while it was completely overwhelming at first, so many beautiful people made the experience one to remember. Personal highlights for me included: 1: Larissa Jensen of Circana monumental "I'm middle aged, not dead" panel on the "forgotten" Gen X and how beauty brands can better cater to the preferences and needs of today's top-spending generation. 2: Marc S. Pritchard of Procter & Gamble discussing growing the market to reach "all and every" through creativity, innovation and ecosystems that support each market segment. 3: Richard Christiansen of Flamingo Estate conversation on building an authentic brand through their view of Mother Nature as "the last luxury house" and their innovative ability to "scale scarcity." 4: Joshua Britton of Debut take on how "the era of the hero product has not started yet" and biotechnology will greatly evolve it to be "synergistic effect between old hero and new hero ingredients.” 5: Nick Howard of EVELAB INSIGHT on the current paradigm between personalization and privacy: “can we have personalization without being personal?” Huge shout out to the WWD Team for crafting a very memorable event! #beauty #beautyindustry #beautybusiness

Great perspectives on Beauty M&A activity. My key takeaways: 1) M&A volume picked up and not slowing down. In contrast, the inverse is true for early stage funding in the category and the consumer product category at large. 2) With the typical sales exit mandate of $100M+ TTM, according to Andrew Ross, "means there’s going to be a gap soon if that pipeline does not resume or if strategic acquirers don’t start to innovate themselves in how they approach early-stage investments." More below.

The Australian beauty industry generated $8.6 billion in recent years, and the healthcare industry is expected to be among the top five growing industries. I am sure you can tell that this is a 100% AI-generated image! It is not a real model from any beauty brand, etc. The question is, will you be able to tell the difference by the end of this year! Or even by the end of this week. What would this mean for Australian-owned skin-care products and their uphill battle to gain consumer trust? Would you trust the classic marketing practice of posting before-and-after photos by most new brands in this industry? An exciting challenge for sure! what do you think? #cosumertrust #skin-care #austrlianowned #future #challenges #marketing

Beauty industry is on fire! 🔥 The beauty industry is buzzing with new ideas right now! Every day, we see fresh and unique products launching, making it an exciting time for beauty lovers🌟 What’s really interesting (and sometimes a bit much) is how fast trends spread. When one brand introduces something new, it seems like others quickly follow with their own version, adding their own twist. It’s like a race to keep up, with lots of creativity and competition. For those of us who are really into beauty, it’s exciting but also a bit tiring to keep track of all these new products. It shows how fast the industry moves, but also highlights how tough it is to stand out in such a crowded market. #ProductInnovation

Did you know? Beauty salons are undergoing a tech revolution, transforming the way we pamper and primp! Embrace the beauty tech evolution and let these innovations redefine your salon experience! Book a Demo with Us today! #TechTrends #BeautyRevolution #SalonTechMagic #DidYouKnowBeautyTech

💇♀️ LinkedIn Salon Talk 💅✨: Shaping Beauty Trends Together Hello LinkedIn beauty community! Let's gather around the virtual salon chairs for an exciting discussion on all things beauty and salon-related. 💄💇♂️ 🌟 Topic: The Evolution of Beauty Services Beauty is constantly evolving, and so are salon services. What trends are you currently loving or foresee in the beauty industry? Whether it's innovative treatments, new styling techniques, or the latest product must-haves, share your thoughts and inspire others! 💖💇♀️ 💬 Your Salon Stories: Unveil the Magic Behind the Chair Calling all hairstylists, estheticians, and beauty enthusiasts! Share your most memorable moments behind the salon chair. What challenges have you overcome, and what successes have you celebrated? Let's spotlight the passion and creativity that make our salon experiences unforgettable! 🌈💫 🌍 Salons Around the World: A Global Perspective Beauty is universal, but salon practices vary globally. If you've had the chance to experience or learn about beauty rituals from different cultures, let's discuss! What unique approaches to beauty have you encountered, and how can we celebrate diversity in the beauty industry? 🌎💄 🌿 Sustainability in Salons: Green Beauty Practices The beauty industry is blooming with sustainability initiatives. How are salons embracing eco-friendly practices? Share your insights on green beauty, from sustainable products to energy-efficient salon operations. Let's inspire each other to make beauty more sustainable! 🍃💚 👥 Community Spotlight: Tag Your Favorite Salon or Colleague Shout out to the amazing salons and professionals in our network! Tag your favorite salon or a colleague whose work you admire. Let's create a ripple effect of appreciation for the talent within our community! 💐👏 👉 Join the Conversation: Your Voice Matters Comment with your thoughts, experiences, or any burning questions you have about the salon industry. Let's turn this discussion into a vibrant salon community where ideas flow and inspiration grows! 💬🌟 #SalonTalk #BeautyIndustryChat #InspireBeauty Looking forward to hearing from you all! 💇♀️💅💖

Are you a #Norwegian beauty industry professional?   Join us to connect with an international community of like-minded beauty industry professionals.   Follow us to stay tuned for the latest news and updates.   * * *   #Norway #beautyprofessionals #beauty #beautyindustry #business #businessclub #GetClients #Innovation