Anastasia Martinez’s Post

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Young Alumna of the Year | Impact Investing | Creative

🗽✨ ICYMI - Earlier this week, Beauty Independent hosted its third edition of the Dealmaker Summit in New York City! This forum brought together industry professionals and beauty lovers to discuss dealmaking at a granular level, with a strong focus on past, current, and future trends backed by data. 💼💄 I wanted to participate because the beauty sector is highly attractive, with a significant volume of deal flow and incredible storytelling. Here are my TOP HIGHLIGHTS from the summit: 💡 What makes a beauty brand stand out in 2024? According to the “State of Dealmaking” panel, including Rich Gersten of True Beauty Ventures, two key factors stand out: AUTHENTICITY and SCIENCE INNOVATION in the forefront. Think about loyalty, customer retention rate, community building, and clinical studies. These are crucial indicators aka green flags for beauty investors. 🌟 Celebrity Beauty Brands: Hit or Miss? It depends on the brand’s strategy for longevity. A crucial point discussed by moderator Taylor Bryant is that any celebrity beauty brand aiming to be a legacy brand needs to ensure it can stand on its own without relying on the celebrity's presence in the long run. 💖 It was also refreshing to speak with Kimberly Villatoro, CEO of Patrick Ta Beauty. The brand has top-quality makeup products, and the artistry resonates strongly through each launch. They are a great example of not relying too heavily on the celebrity's status for success—the product speaks for itself. 👀 Future Trends to Watch:  There is a significant amount of white space—or should I say brown space—for prestige beauty brands led by founders of color on a global scale. The beauty landscape overwhelmingly remains Eurocentric, but brown beauty has made and continues to make significant strides. I am eagerly looking forward to seeing this shift unfold. 💛 Lastly, I want to express my sincere appreciation to the team at Beauty Independent— Claire McCormack, Rachel Brown, Jane Carlson, and Nader Naeymi-Rad and everyone else—for curating such an exceptional summit. Attending my first Dealmaker Summit has been incredibly insightful and inspiring, setting a high standard for future engagements in the industry! #LatinaExcellence #DealmakerSummit #BeautyIndependent #EmergingTrends #WomenInBeauty #InclusiveBeauty #BeautyInvestment #LatinainVC

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I’m so happy we connected and looking forward to staying in touch! Love that you wear our blush✨

Claire McCormack

Editor | Journalist | Speaker | Trend Analyst in Beauty, Wellness & Sexual Health

3mo

Loved meeting you—thank you so much for joining us!!

Rich Gersten

Co-Founder True Beauty Ventures, Beauty Industry Advisor North Castle Partners

3mo

It was great catching up with you!

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