Evergent Technologies Inc.’s Post

An important read!

When it comes to the new world of sports streaming of leagues and sports that previously had little or no coverage, there are few statistics to show future size and growth rates. This is all new territory. There is no question, however, that the potential is huge. Most of the industry is still unaware that the secret to commercial success lies not in attracting huge audiences, which is very difficult. The secret sauce is devising and implementing multiple, incremental sources of income while minimizing production costs - exactly like the solution Pixellot offers. Read more about it in our new blog post >>

"But isn't this just the same thing is cable again" NO. FAR FROM IT. You're talking about 5 giant sport enterprises who for the last decade have dipped their feet into streaming. they've built a loyal fan followings, created brand partnerships, established themselves as content creators on social media and have gathered enough data on their fans to push the needle forward to the future where everything DATA RELATED MATTERS. as we start rolling out new technologies like VR and live gaming experiences, having experience in these areas over the last decade will put you ahead of the curve and on top of your audience insights and viewing habits. Why does all of this matter? you'd think it's obvious but it isn't to most mid level sports executives who are building their empires: its all for the sake of maintaining a community of loyal fans and loyal advertisers. I wish there was something more spiritual or moral but everyone's end goal here comes down to Money, Assets and Commodity. And how you serve your content is the key. Now what does this do for the viewer? after all.. THEY'RE PAYING. options. content options. advertiser options. gaming experiences, fan experiences, athlete to fan , team to fan opportunities. virtual experiences to another level. (I say all this incredibly enthusiastically hoping that the app delivers lol) J

Spot-on analysis. Fans today seek a deeper connection with their favorite sports and teams, and platforms that facilitate this interactive engagement are leading the way. It's not just about copying cable TV online. We can leverage fan engagement, content creation, and data analytics to redefine the fan experience. As we explore new tech, fans will get a virtual seat at the game (wearing their Apple Vision Pros of course). This transition also underscores a broader trend in the sports industry: the move from passive viewership to active participation. Focusing on monetization and asset creation is inevitable, but there's also a significant opportunity to foster a more connected and engaged sports community. The future of sports streaming is not just about delivering content; it's about creating a dynamic ecosystem where fans, content, and technology converge to create unforgettable experiences. #sportstech #fanengagement #sportsbiz #web3

More, more, more. The modern-day sports fan wants more – real-time content in their preferred formats, platforms, and devices, at exactly the right time. Our CEO Daniel Shichman spoke with BroadcastPro Middle East to discuss this massive shift in sports content consumption, and how #AI can help rights holders thrive during this rapid digital transformation. Check it out here:

How do you make the world’s greatest sporting spectacle even more spectacular? How do you unlock the Olympic Streaming Gold? Leveraging Generative AI, Quickplay’s NextGen platform revolutionizes monetization and engagement, taking the streaming experience of the Paris Olympics to unparalleled heights. Discover how we're transforming the way you experience the Games, making every moment more thrilling and personalized. https://lnkd.in/gTB7MkQh

News broke this week that ESPN, Fox and WBD have joined forces to create a singular sports app. Many are wondering what this means for the industry and what else may be ahead. Jon Christian from Qvest.US shared his perspective with MarketWatch. “With the cost of acquiring sports rights skyrocketing and an extremely competitive landscape that now includes the largest technology companies — Google, Apple, Amazon — deals like this make sense to reduce costs and maximize profits in the new streaming world,” Broadcast transformation that’s currently taking shape in sports encompasses cloud enabled technology, SMPTE 2110 and personalized viewing experiences relative to both in-person and at home viewership. https://lnkd.in/egi5b_KJ

News broke this week that ESPN, Fox and WBD have joined forces to create a singular sports app. 🏀⚽🏈 Many are wondering what this means for the industry and what else may be ahead. Our EVP of digital supply chain, Jon Christian shared his perspective with MarketWatch. “With the cost of acquiring sports rights skyrocketing and an extremely competitive landscape that now includes the largest technology companies — Google, Apple, Amazon — deals like this make sense to reduce costs and maximize profits in the new streaming world,” Broadcast is going through a major transformation from traditional satellite to IP-based distribution and if done right (e.g. learning more on data, AI, and UX), this could add tremendous value to users’ viewing and interactive experience. With in-person sports, immersive experiences will be essential for media providers to stay alive and compete with the likes of Augmented Reality. 👤📱 https://lnkd.in/gb4dvjps

I know this news broke last week, but I wanted to take a few days to read and gather my thoughts on the topic. A joint venture between Fox, Warner Bros. Discovery, and Disney to launch a streaming service for sports is is undeniably a headline grabber. On paper, combining ESPN, TNT, and Fox Sports under one digital roof promises a revolutionary shift in how we consume sports. But, as someone entrenched in the sports media landscape, I find myself oscillating between optimism and skepticism. The ambition to centralize sports streaming, offering everything from NFL to NBA, MLB, and NHL under a singular app, is a bold move. It addresses the fragmentation frustrating many sports fans, providing a potential one-stop-shop solution. But there is some key information / details missing in my opinion. Pricing, for instance, remains a big question mark. With speculations suggesting a cost higher than a regional sports network but lower than full-blown digital packages, affordability and value proposition become key factors. Will consumers see enough benefit in consolidating their sports subscriptions to justify another monthly expense? Moreover, the joint venture's success hinges not just on solving a business problem but on genuinely enhancing the sports streaming experience for fans. It leads one to ask: Is this venture truly about serving the consumer's best interests, or is it an elaborate strategy to navigate the shifting sands of sports media rights and declining cable subscriptions? History shows that media joint ventures, while promising on launch, often face tumultuous paths, Hulu's journey being a prime example. As this new sports streaming venture unfolds, one can't help but wonder if we're setting the stage for a similar saga. I still think this will potentially reshape the sports media ecosystem, so call me cautiously optimistic yet vigilant. The promise of a unified sports streaming platform is enticing, but its execution, sustainability, and true value to sports fans remain to be seen. Let me know what you think. Is this joint venture the future of sports media, or are we looking at a well-intentioned misfire?

Sports Business Journal / Jason Wilson: <<‘Beaming and streaming’ more about fans than revenue for Suns, Mercury By Jason Wilson 11.2.2023 When Josh Bartelstein was named the CEO of both the Suns and the WNBA’s Mercury in early April, one of the first things new owner Mat Ishbia told him was that they had to figure out their media rights deals. The disruption with RSNs had left the market in chaos, so Bartelstein took a different route: going to over-the-air with Gray TV and launching the Suns Live streaming service with Kiswe. At SBJ's Media Innovators conference Thursday in NYC, Bartelstein discussed the deal with Gray TV President and co-CEO Pat LaPlatney and Kiswe Mobile Chief Strategy Officer Mike Schabel. Bartelstein noted just how different the Suns and Mercury’s approach was with this deal. When he was with the Pistons, the focus was working with RSNs and “a simple check written every single year.” But he said Ishbia told him that on “his teeter-totter, it’s very different. Of course, money matters, but the most important thing to me is fan experience and reach. ”Arizona has about 2.8 million households, and Bartelstein said “every single day, Mat would text me, saying, what’s the best way to get to every single household in Arizona?” And that’s where LaPlatney of Gray TV (the “beaming,” as in over-the-air broadcasts) and Schabel of Kiswe (the “streaming,” which is Suns Live) stepped in. For LaPlatney, it’s harking back to when local stations carried games in the 1970s and ’80s before the rise of RSNs. “Our business is local news. We're in the linear world. Sports is by nature a linear product, and those two are a great fit,” he said. “[This] type of deal is the type that can be replicated.” And for Schabel, it’s about the openings that today’s tech presents to serve customers’ needs, which have changed not only from the days of rabbit ears but also from the era of the cable bundle. “That’s an opportunity for us to come in and address a viewing behavior that changed, which is not a surprise to anybody, but now we have the business opportunity to go solve that problem. We solved the technical, that's straightforward, but the business opportunity emerged, so we jumped in.”>> Kiswe #innovation