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"But isn't this just the same thing is cable again" NO. FAR FROM IT. You're talking about 5 giant sport enterprises who for the last decade have dipped their feet into streaming. they've built a loyal fan followings, created brand partnerships, established themselves as content creators on social media and have gathered enough data on their fans to push the needle forward to the future where everything DATA RELATED MATTERS. as we start rolling out new technologies like VR and live gaming experiences, having experience in these areas over the last decade will put you ahead of the curve and on top of your audience insights and viewing habits. Why does all of this matter? you'd think it's obvious but it isn't to most mid level sports executives who are building their empires: its all for the sake of maintaining a community of loyal fans and loyal advertisers. I wish there was something more spiritual or moral but everyone's end goal here comes down to Money, Assets and Commodity. And how you serve your content is the key. Now what does this do for the viewer? after all.. THEY'RE PAYING. options. content options. advertiser options. gaming experiences, fan experiences, athlete to fan , team to fan opportunities. virtual experiences to another level. (I say all this incredibly enthusiastically hoping that the app delivers lol) J

News broke this week that ESPN, Fox and WBD have joined forces to create a singular sports app. 🏀⚽🏈 Many are wondering what this means for the industry and what else may be ahead. Our EVP of digital supply chain, Jon Christian shared his perspective with MarketWatch. “With the cost of acquiring sports rights skyrocketing and an extremely competitive landscape that now includes the largest technology companies — Google, Apple, Amazon — deals like this make sense to reduce costs and maximize profits in the new streaming world,” Broadcast is going through a major transformation from traditional satellite to IP-based distribution and if done right (e.g. learning more on data, AI, and UX), this could add tremendous value to users’ viewing and interactive experience. With in-person sports, immersive experiences will be essential for media providers to stay alive and compete with the likes of Augmented Reality. 👤📱 https://lnkd.in/gb4dvjps

"Today, fans want to be in the driving seat and flexibility is paramount. Rigid subscription options that fail to place fans in control won't cut it anymore." Learn what today's massive shift in D2C services means for broadcasters and regional sports networks - and their fans - in the latest article by Vijay Sajja, CEO of Evergent Technologies Inc., in the Sports Business Journal. A valuable - and timely - read... #subscriberengagement #D2Csports #sportsstreaming #monetization #retention #subscriptionmanagement

From enhancing on-court performance and streaming broadcasts to fueling legal sports betting, analytics are crucial to delivering above and beyond fan experiences. But to truly capitalize on the rapidly evolving sports ecosystem, organizations must seamlessly blend live action with data-driven insights Few companies understand this better than Sportradar. Read the full article ⬇️ https://lnkd.in/ee-_cMB3

An important read!

When it comes to the new world of sports streaming of leagues and sports that previously had little or no coverage, there are few statistics to show future size and growth rates. This is all new territory. There is no question, however, that the potential is huge. Most of the industry is still unaware that the secret to commercial success lies not in attracting huge audiences, which is very difficult. The secret sauce is devising and implementing multiple, incremental sources of income while minimizing production costs - exactly like the solution Pixellot offers. Read more about it in our new blog post >>

Serve the fans! From the Streaming Media Fandom study - entertainment and gaming top the list of things that audiences are most passionate about. They want narrative, they want active participation, they want immersion, they want to belong NOT to be made to fit in. Sports has a way to go, but it's getting there. We're in the user/fan-centric era, where IP owners and rights holders need to put content where their consumers are, and not try to bend them back to where the the IP owners and rights holders WANT them to be. There's no longer any point in fighting it. 43% in the study said they love discussing shows, movies, or games on socials, and 27% will dive into research about characters, storylines, or behind-the-scenes, thereby immersing deeper with your brand or IP. Let them in. If you give them the tools of creation, and facilitate their behaviours, they WILL run with it. Young people are aware of the power of their attention. And they wield it freely. Serve them well and many fans (52% according to the study) will post about you on social media, while 50% engage with other fan-created content like YouTube videos and TikTok clips. This is your influence, but it needs cultivating. Hoard it and it will devalue your brand, but tend to it and it will grrooooow!

Sports continue the migration to streamers, with Disney+ to carry hoops star Caitlin Clark's WNBA debut & Netflix in conversations to exclusively stream the NFL's Christmas Day games. Our Global Sports Survey found that as streamers make bigger bets on live sports, fans are now more likely to become free agents: nearly 70% of sports fans are willing to switch television providers to retain access to one or more of their essential sports. Learn more at https://hubs.la/Q02wZnVn0. #sportsbiz #sportsmedia #streaming #TMT

Here are 3 media & entertainment trends to keep in mind as we head into Q4: 🌟 Entertainment Superfans: A Growing, Lucrative Audience Did you know that nearly half of the population (46%) identifies as Superfans in areas like movies, music, sports, gaming, and books? With 60% stating their fandom is a core part of their identity, brands have a golden opportunity. 54% of Superfans are willing to spend freely on their passions. 🏈 NFL Viewership: Steady with Room for Growth CivicScience’s latest data shows that 66% of NFL fans plan to maintain their current level of viewership, while almost 20% plan to watch even more games this season. Gen Z is leading the charge, with younger viewers most likely to increase their engagement. 📺 Live Sports Streaming is Heating Up Get ready for a major shift in sports streaming by 2025. Over a third of sports fans are considering new streaming subscriptions solely for live sports. Amazon Prime Video is at the forefront, slightly ahead of ESPN+, with Peacock close behind. Amazon’s new deals with the WNBA and NBA are set to shake things up, ushering in a new era for live sports streaming. What's your take on the rise of Superfans? How do you envision the evolution of live sports in 2025? P.S. If you found these insights valuable, don’t forget to ♻️ reshare with your network.

🚀 Breaking News: ESPN, Fox, and Disney Unite for Sports Streaming Service! In a groundbreaking move, industry giants ESPN, Fox Corporation, and Warner Bros. Discovery have joined forces to tackle a common pain point for sports fans: fragmented access to content. With major media partners vying for broadcasting rights, fans have been left navigating a maze of platforms and subscriptions to catch their favorite games. Take the National Football League (NFL) , for example. Coverage spans across broadcast and cable TV (NBC, ESPN), OTT platforms (Peacock, Amazon Prime, YoutubeTV), and mobile apps (NFL+), making it increasingly expensive and complex for fans to keep up with live games. In this context, social media (Twitter, Instagram, TikTok, etc.) emerges as a vital avenue for leagues, athletes, and teams to engage with fans and keep them plugged into the latest action. By sharing compelling backstories and behind-the-scenes content, social media transforms fandom into a dynamic and immersive experience. It seamlessly stitches together the fabric of the sports world, providing fans with a unified platform to engage, share, and experience the excitement of the game. While live sports is here to stay, short-form content is becoming increasingly important for the new-age fans! Interested in exploring how you can elevate your social media content game using AI and technology? Reach out to discuss further! 🏈🎉 #SportsStreaming #FanEngagement #Innovation #shortformcontent #shortformvideo #sportscontent #artificialintelligence #artificialintelligenceforsports #sportshighlights #sportsanalytics #socialmedia