EX.CO’s Post

Super insightful article from AdExchanger that illustrates how EX․CO's upgraded contextual video recommendation engine can help publishers grow. Definitely worth a read!

We've replaced big parts of our recommendation engine in favor of LLM models. File this post under the trendy question of "How can publishers benefit from LLMs/chatGPT?") Our video content selection/matching engine was great when measured across all publishers but not not great when examining a specific publisher. Average is average. We looked for a solution that will serve an individual publisher AS IF our entire engine was trained and built for them. Such a model will need to: 1. Avoid/Find and alternative to dedicated taxonomies / Keywords maps. 2. Flexibility - Enable a non techy to instruct and change the model behavior (Prompting!). 3. Avoid current LLM limitations - Qualitative data, Response time, Output validations, etc. There weren't best practices on how to use LLMs that aligned with our goals. It took a lot of creativity on finding the right ways to integrate LLMs in a large scale production system, and how to leverage the ability to interact with the model (prompting) from both a technical perspective and human perspective. Performance compared to the old model were measured by comparing qualitative KPIs (~40%! improvement) and by editorial teams across the design partners! Many LLM/"chatGP" use cases today are around the generative/conversational aspects, there is not enough attention on how to leverage LLMs for semantic analysis, sentiment, taxonomies, decision making, and human lead processes. Big thanks to our design partners that said "yes" and specifically to Advance Local and Grant Whitmore for being bold and innovative. We have several experimental projects and are open to collaborating with others on them, publishers and tech companies.

Super insightful article from AdExchanger that illustrates how EX․CO's upgraded contextual video recommendation engine can help publishers grow. Definitely worth a read!

Super insightful article from AdExchanger that illustrates how EX․CO's upgraded contextual video recommendation engine can help publishers grow. Definitely worth a read!

Super insightful article from AdExchanger that illustrates how EX․CO's upgraded contextual video recommendation engine can help publishers grow. Definitely worth a read!

Absolutely agree with goals and efforts behind this such important initiative from Content Authenticity Initiative & the Coalition for Content Provenance and Authenticity (C2PA). Provenance, and in turn the metadata that supports it, is even more important as we transition to a world that leverages AI across so many industries and aspects of our daily lives. Interesting project to follow. #content #ai #dataprovenance #metadata

Content licensing deals (theoretically) protect the integrity of the publisher's work. Pulling award-winning stories and investigations together is massively expensive and time-consuming. It's damaging to publishers' value and credibility to use high-level journalism without a capable citation experience. These deals need a strong foundation to be beneficial in the long term. A reliable experience is better than a broken one, even if it delays the launch. #Publishers #Media #Content #Licensing

Want to know the secret to content government audiences actually read? The answer lies in original research. Discover simple and accessible ways to gather insights and transform your #b2g content. https://lnkd.in/ez-8pb9j #originalresearch #thoughtleadership

🌸 This spring brings more than just blossoms – it's also the season for Google's monumental 2024 Core Update! At Concept X, we're here to give you a short intro to what this means for publishers and how it underscores the essence of creating impactful, genuine content. 🚀 From embracing AI with a human touch to enriching your content strategy, discover how you can navigate in Google's changing landscape. Let's understand this update together, making you able to craft content that not only ranks but resonates with your audience. 🔗 Dive into our latest blog post: "Beyond the Algorithm: Mastering Google's 2024 Core Update for Publishers" https://lnkd.in/dT4wP9ED #GoogleUpdate #ContentIsKing #DigitalPublishing #ConceptX

Voice search optimization is optimizing your website and content to be easily found and understood by voice assistants like Siri, Google Assistant, and Amazon Alexa. This involves using natural language keywords, creating conversational content, and ensuring your website is mobile-friendly and loads quickly. By optimizing for voice search, you can improve your chances of being featured in voice search results and reaching a larger audience of users who rely on voice search for information. 📝"Learn more about voice search optimization and how it can benefit your business. Get in touch with us!" https://lnkd.in/dP2BPwGV. #VoiceSearchOptimization#VoiceSEO#OptimizeForVoice#ConversationalSEO#VoiceAssistantSEO#NaturalLanguageKeywords#VoiceSearchResults#VoiceSearchStrategy#VoiceSearchTips#VoiceFirst#SiriOptimization#GoogleAssistantSEO#VoiceSearchRanking