Fabio Colagiovanni’s Post

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BtC Marketinq and Partnership Manager Air France KLM East Med - Marketing Excellence Diploma presso Beeckestijn Business School

We are on-air! The communication campaign linked to "Adotta una ciclabile”(Adopt a Bike Lane), the new project in Italy by KLM – Royal Dutch Airlines, is live. Radio spots, press specials, newsletters, and much more are designed to inform the public and encourage them to cycle as much as possible! At KLM, we are committed to involving citizens from candidate cities (awaiting potential new adhesions): the more they participate by uploading their daily bike routes on the PisteCiclabili.com app, the greater the contribution to the maintenance we will support! 😊 Indeed, KLM's "Adotta una ciclabile" project aims to promote a healthier lifestyle and encourage urban mobility by covering the maintenance costs of bike lanes in Italian municipalities. In 2023, Naples was the first to secure funds for the maintenance of about 2 km of routes. For 2024, another 5 km of maintenance are up for grabs among all participating cities. #KLM #AdoptABikeLane #urbanmobility #sustainability #cycling #BikeLanes

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