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【American Running Shoe Brand "Altra":Minimize Injury with "Barefoot-Like" Soles】 Founded in Utah, USA in 2009, Altra is a brand known as the pioneer of "Zero Drop" shoes, which eliminate the height difference between the toe and heel. Currently, Altra holds 27% of the American trail running market, with running shoes accounting for 60% of its total sales, continuing its rapid growth in the fiercely competitive running shoe market. Amidst the intense competition between numerous sports brands, what has driven Altra's remarkable growth? We spoke with one of the founders, Brian Beckstead, about the differences from conventional running shoes and the unique mechanisms behind them. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #Altra #Running Altra Running Brian Beckstead https://lnkd.in/dYDkjwcg

American Running Shoe Brand "Altra":Minimize Injury with "Barefoot-Like" Soles | Fashion Tech News

American Running Shoe Brand "Altra":Minimize Injury with "Barefoot-Like" Soles | Fashion Tech News

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