FCB Global’s Post

FCB Group India holds FCB NOW to bring platforms and brands together around new-age solutions https://ift.tt/h6amBrV FCB Group India unveiled 'FCB NOW', a program that brings together brands and platforms to develop new-age solutions. This program has been made possible through FCB's partnerships with industry giants like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat helping shape the future with cutting-edge solutions and opportunities to address today's pressing challenges. "FCB NOW represents a significant opportunity for brands to not only understand the future of the digital landscape but also explore potential solutions for building new-age strategies using technology, AI and content, etc," said Dheeraj Sinha, FCB Group CEO, India and South Asia. "We are excited to bring together some of the most influential platforms in the digital space to inspire our brands with solutions for the future. This program aligns with our company's core mission of building Timeless and Timely brands, with creativity fuelled by diversity, data and technology to drive big brand success," he added. This program emphasises generating ideas, building innovative programs, creating workstreams, and solving client problems through new-age tools and solutions, including integrating AI and other advanced technologies. via Social Samosa https://ift.tt/3N8AKlW June 14, 2024 at 10:57AM

Storyboard18 caught up with hema malik, Chief Investment Officer, IPG Mediabrands India to understand what sort of shift there has been in ad spends in the last two months, the top spending categories, major reasons behind the AdEx surge and more. GECs consistently perform well during this period due to their loyal family audience base. Additionally, there has been an increase in Pay homes, indicating significant contributions from Tier 2/3 cities across all three genres: News, Sports, and Entertainment," said Hema Malik, Chief Investment Officer, IPG Mediabrands India. Read more👇 https://lnkd.in/dFYpT44X #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

Embarking on a fresh voyage, Hephzibah Pathak, Ogilvy India's pioneering female chairperson, delves into a rich tapestry of diversity, legacy, and the visionary landscape of advertising's future. Swipe to read on! Story by: Venkata Susmita B. #advertising | #marketing |#campaign | #ogilvy | #agency | #advertisingagency | #business | #ogilvyindia

As I previously wrote, before I arrived (again) to Publicis Groupe, I would base my campaigns' planning proposals on this study and it's been.. 5, 6, 7+ years since then. Back then it was a tremendous help, when I didn't have an internal source of data. I can't believe this is the 10th edition! 😍 Deep dive into it, wherever you work (in Romania), because you're going to find usage data on age groups, on devices, on channels adoption, on content consumed, on buying behaviours online & offline. You can download it for free now: https://lnkd.in/d_c9xecb #DataIntelligence #StarcomRomania

Big news today: Starcom Romania launches the 10th edition of the Consumer Report encyclopedia 📊 📉 📈 ! As the market constantly changes, the compendium highlights the most important trends in Romanian behaviour, both online and offline, allowing companies to better understand their target audience. Discover which are the top electronic devices used by Romanian consumers, the music or reading preferences, and insights into purchasing habits. Link: https://lnkd.in/dZzKbyY5 #DataIntelligence #PublicisGroupeRomania #StarcomRomania #ConsumerReport

Decoding Indian 2: Marketing Insights Indian 2's journey teaches that past glories can't guarantee future wins. Stay trendy, prioritize quality, understand your audience, manage budgets smartly, and meet audience needs for success. #DotComInfoway #DCI #Indian2 #Kamalhassan #Directorshankar #MarketingLessons #ContentQuality #MarketTrends #StrategicPlanning #AudienceNeeds

It takes one person to start a movement. It can be someone you know. It can be you. #GoodAdsMatter Released in 2013, the impactful “I Lead India” campaign by Times of India stands as a powerful initiative to this day. It puts special emphasis on the youth, the drivers of change, to do a lot more than online criticism, armchair blame-game and scapegoating behaviour. It is a call to action, it is a call to take charge, it is a call to shoulder the responsibility and allow change to come in. Through a visually captivating concept supported by compelling lyrics— a kind of an anthem in itself— the montages provoke thought while the creative twist in the climax further solidifies the narrative, driving the message home with an impact. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟳𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Country: India Brand: The Times Of India Agency: Taproot Dentsu Producers: Sunitha Ram & Laurence Postma Director & Cinematographer: Kartik Vijay Creative Director: Agnello Dias Second Camera: Harendra Singh DA: Aishwarya Arumbakkam Editor: Yusuf Khan Colourist: Navin Shetty 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #TheTimesOfIndia #ILeadIndia #Patriotism #Society #Youth #Creativity #Innovation #MarketingStrategy #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Did you know that Vyas Giannetti Creative launched BBC in the Indian market? In a cluttered market, it was quite a challenge to position it in a differentiated manner. We drew from it’s intrinsic values of an International channel with access to news of the world and combined it with their ability to be able to connect the dots in a way that made international news relevant to India. “What Affects The World, Affects You” was the theme for our TVC campaign. It used a series of impactful films to show how an event in one part of the world would affect another region entirely, effectively positioning BBC as the premier source for capturing such interconnected moments and providing depth to news coverage. It helped BBC to establish itself firmly amongst viewers as well as advertisers. Want to create impactful storytelling for your brand or campaign? Write to us at creative@vgc.in today! #vgc #vyasgiannetticreative #bbc #bbcnews #throwbackthursday  #designomics #designthinking #strategicbranding #brandingagency #creativeagency #brandstrategy #businessofbrands #branding #brandidentity #creativity #InternationalDayofForests   Storyboard18 afaqs! ADWEEK Campaign India ET BrandEquity Mad Over Marketing (M.O.M) Social Samosa Creative Gaga exchange4media Designindia Magazine The Design Collective Magazine Indian Design Society Association of Designers of India D&AD Kyoorius

For Teacher’s Day, we look at the inspirational journey of the Father of Indian Advertising - the legendary Alyque Padamsee, what his peers learnt from him and lessons today’s professionals can emulate from his life. Experts: Pops KV Sridhar, Global Chief Creative Officer, Nihilent & HyperCollective - a division of Nihilent Kiran Khalap, Co-founder & MD, chlorophyll brand & communications consultancy Paul Josy, Chairperson & Chief Creative Officer at BBDO India Sumit Roy, Founder Director, Univbrands Follow the link in the comments to know more! #advertising #marketing #expertspeak