Federation Equestre Internationale (FEI)’s Post

If you caught last week's episode of the Pathony #Business and #Marketing #podcast you'll recognize this instant classic of an ad for the 2024 Paralympics. #creative #inhouseagency #channel4 #advertising #paralympics2024

I can't overstate how ingenious the Paris Opening Ceremonies were in terms of reimagining the games for the next generation, updated to reflect how we consume media in 2024. I cite this example from Louis Vuitton (5 million YouTube followers), which was one of many pre-recorded segments stitched throughout the broadcast. This entertaining clip has now been repurposed online as part of the marketing for the luxury goods brand. I also saw that Lady Gaga has taken her segment and posted it to her social channels (24 million YouTube followers alone). And remember, we're on Day 4, and people are still watching and rewatching portions of the Opening Ceremonies. That's unheard of in comparison to past games. https://lnkd.in/grU-EvCn The genius of the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Opening Ceremonies is they created a show that has been easy to breakdown into clips that appeal to distinctively diverse audiences, but all collectively sharing in the same event. Good job! More things for the organizers of LA28 Olympic & Paralympic Games to run with. #IOC #Olympics #Paris2024 #ParisOlympics #marketing #brandmanagement #businesstrategy #marketingstrategy #brandstrategy

😮 Why is the athletics track at the Stade de France purple for the Paris Olympics Games 2024? Reason 1️⃣: Camille Yvinec, director of brand identity for Paris 2024, said her teams had worked on the colour palette for two years. Ultimately, they picked purple for the Stade de France track as a reference to the lavender fields of the south of France, where cities such as Nice and Marseille are hosting some Olympic events. The purple track is meant to turn heads and leave an imprint in the historical record: That was in Paris. The color, organizers boast, was never seen before for an athletics track. Reason 2️⃣: To make history by making this the first competition to be held on a track of this purple colour. This will allow the images of the Paris 2024 Games to be engraved in the memories of spectators, television viewers and athletes alike", explained a press release, while the Italian firm Mondo was commissioned to produce the 13,000 m² track. Reason 3️⃣: Purple for better television coverage and an impactful viewer experience! More specifically, two shades of purple (a lighter one for the track and competition areas themselves, and a darker one for the technical areas) have been used to colour the facilities at the Stade de France. A complementary grey colour was chosen for the outside of the bends, in a historic nod to the asphalt track used in Paris in 1924. | #CoteDorMauritius #Mauritius #TheMostHappeningPlaceInMauritius #Paris2024 #Olympics #Athletes #OlympicGames2024 #Champion #Gold #Paris #France #athletics #Mondo #purple

The first week of the Paris Olympics is almost done and the U.S. is leading in medal counts as of this post (31!) In case you missed it (because of algorithm weirdness or algorithms just bein' algorithms), here's my post on all the logos of past Olympics. What are your favorites? What are the flops? #parisolympics #paris2024 #olympiclogos #logos #design #olympics

I’ve just seen the Channel 4 advert for the Paris 2024 Paralympic Games. I’m conflicted. The rules of gravity, time and force, apply to everyone – disabled or not. Equally. And I agree, comments like, ‘doing great, considering’ and ‘incredible for someone like that’ in reference to the achievements of people with disabilities is demeaning, degrading and frankly, outdated. Certainly, the idea of disabled people being ‘superhuman’ isn’t great either (c. Channel 4’s slogan for the London Paralympics 2012 and Rio 2016, although the 2012 advert remains my favourite!) We’re just humans, like everyone else. The simple fact is that people with disabilities do encounter daily challenges that people without disabilities don’t. Access to housing, education, employment and justice by virtue of being disabled, we encounter unnecessary and easily avoidable challenges. The rules of physics apply equally, sure. But society - a different set of rules apply. #Paris2024ParalympicGames #OlympicGames2024

Do you know Charly Bancarel? 🏃♂️ At 94, Charly Bancarel is one of the oldest Olympic torchbearers. Finisher of the Paris marathon at 93, he will be at the start of the 10km of the Paris 2024 Olympics 👏 A great sportsman, Charly is a perfect counterexample to the clichés associated with aging. These kinds of innocuous images are essential. Unfortunately, most images associated with the elderly in the media convey a negative image of old age. One of the International Federation's missions is to combat ageism. Together, let's rethink our relationship with aging and create a more inclusive society 🧡 #Inclusivity #Aging Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

j'ai adoré la cérémonie olympique  If you follow my posts, you know that I love organized sports. As a young child I had a mild case of measles, and I was bed ridden for a few weeks. That was during the 1976 Montreal Olympics, and I watched the whole event from beginning to end. Obviously, you know what I was doing last night. I simply adore how the world competes every four years in all kinds of sports that frankly, I do not watch at any other time…breakdancing? Last night’s ceremony was masterful. #ThomasJolly is the artistic director and what an arts masterpiece last night was. For a decade I have embraced creativity, doing things differently, changing paradigms, busting established business models and creating new realities. The Opening Ceremonies in Paris were unforgettable. Jolly eliminated a framework in place through the modern Olympics since 1896: ceremony in a stadium. Why not use the ENTIRE city as the stadium? Isn’t this more accurate as much of the competition takes place in venues other than the Olympic stadium? And how about Fiji as the “venue” for surfing. Brillante/brilliant!  Why have the Olympic flame be terrestrial when it can be celestial? Why not float instead of marching? Mon Dieu!!! As a public sector administrator, I admire when “What If’s” become operational and when the execution works. I admire taking risks. Imagine what the first visioning sessions must have been like: but we have always used the stadium, but we have always marched, but Olympic flame has always been on the ground, but, but, but. #ThomasJolly the Force is Indeed Strong. Merci.

#Exclusive: Fences, scaffolding, bleachers. More fences. Popular areas in #Paris are construction zones as workers move to transform public spaces into sports venues as the countdown for the 2024 Summer Olympic and Paralympic Games ticks away. Here, PAX gives you an on-the-ground look at how the historic event is transforming the City of Light. #Paris2024 #summerolympics #paristravel #travelindustry #travelindustrynews #olympics #travelnews #cityoflight

It feels quite obvious that by LA28 Olympic & Paralympic Games huge leaps will be made in the convergence of sport and entertainment. Makes me wonder if there will be competition between the Hollywood studios on who can make their IP part of the show. Warner Bros. Discovery seems to be in a great position for that, being a major broadcast partner. What I hope to see more of in top of Hollywood entertainment is the involvement of the creator world. I mean Snoop Dogg and Tom Cruise are nice to see, but not so relevant for youth. If the International Olympic Committee – IOC wants to address youth properly, they need to make the usage of creators a major pillar too. Some good experiments with that from Tokyo2020 and Paris2024, now LA28 has to make it a core pillar.

Is 2024 the year of sports? 💪✨ With the Handball Eurocup already underway, the Soccer Eurocup coming soon and Olympics in late summer there are some major events coming up. ⚽️🏅 For me „sports photography“ is more than just taking photos of people doing sports. 📸 I’ve always tried to create a whole world around it. Because for me it’s not just „sports“. For me it’s a whole lifestyle. Have a look at an outtake of my current sports portfolio and let’s create more of this 🙏🚀 #sports #sportsphotography #sportlifestyle #loveofthegame