Fifth Ring’s Post

It’s that time of year again. B2B Marketing have spoken! And that means the UK Agencies Benchmarking Report is back, and once again there's a seat at the table for us among the top B2B marketing agencies in the UK. Sample the full report and league tables here: https://hubs.la/Q02FB5wf0

The Principles of B2B Marketing On-Demand Webinar According to world renowned experts Les Binet and Peter Field, marketers need to follow five key principles in order to maximize the effectiveness of their B2B advertising campaigns. Watch the exclusive readout of research developed by LinkedIn’s B2B Institute in partnership with Les Binet, Peter Field, and the UK’s IPA. From investing in your share of voice to balancing brand and activation, this research analyses the patterns in B2B marketing to determine which marketing strategies lead to the most growth. In this lively discussion, we cover key takeaways from the study, including: What the optimal balance is between long-term brand building and short-term sales activations Proof that emotional B2B ads are more effective than rational ads for brand building Why customer acquisition, not customer loyalty, is the biggest driver of growth in B2B https://lnkd.in/erAg3xiS

It's time to highlight on B2B marketing agencies. 🔦 A recent survey from LinkedIn and Ipsos found that agency leaders are confident in their marketing efforts to drive revenue. So where does their focus turn? Assisting clients’ digital transformation and innovation. 💻 📈 Take a look at additional findings and learnings 👉https://lnkd.in/gjq8rERg

Today on the Pipeline360 blog we're focussed on navigating solutions for B2B marketing budget constraints. Without giving too much away, three key things you'll learn about are: 💡 Challenging budget cuts 💡 Maximising team efficiency 💡 Leveraging agencies Find out what the other solutions are by giving our blog a read here: https://lnkd.in/eAtaukZ8 #b2bmarketing #marketingbudgets #b2bchallenges

The below article on B2B marketing makes relevant points. The balance between short term revenue generation and longer term brand growth is particularly challenging especially for sectors such as manufacturing which have seen significant MoM declines.

Ampliz’s Expert Strategies for Creating a Successful B2B Marketing Budget in 2024 As we approach the year 2024, businesses are already planning their budgets and strategies to stay ahead of market trends. For those focused on creating or improving their B2B marketing budget, Get potential leads from Ampliz. With years of experience in helping businesses grow through effective marketing tactics Say goodbye to guesswork with our expert guidance on creating your B2B marketing budget in 2024 using data-driven strategies from past years' successes. #b2bmarketing #businessfinancing #budget2024

Is your company ready to lead in the evolving world of Government Contractor Marketing? The landscape for marketing to federal, state, and local governments is shifting dramatically. Unlike traditional B2B, Business to Government (B2G) marketing requires a unique approach as digital transformation reshapes how vendors are found and engaged. Don't get left behind! https://bit.ly/46N7WuB #B2G #BusinessToGovernmentMarketing #GovernmentContractorMarketing #HelpWithB2GMarketing

Our first ever B2B Marketing Global Agencies Benchmarking Report has now been released. This first iteration of the report reveals the global agency landscape as a whole, while revealing some challenges in the most recent financial year. We showcase everything from some commentary from global giants in the industry to the fastest growing agencies in the world. Plus, we were lucky enough to nab an interview with the agency that took the top spot for highest gross income. https://okt.to/LSsqm6 #b2bmarketing #b2bagencies #b2breport

Economist Michael E. Porter once said - "The essence of strategy is choosing what not to do" With so many choices in B2B marketing, it can be wise to first dismiss the methods - often more effective for B2C marketing - which could distract you from those which will deliver the results you need. As East Anglia's leading B2B marketing agency, our extensive experience helps businesses develop a strategy which prioritises the marketing which will work best for them... Find out more: https://lnkd.in/erRTrDYF #B2Bmarketing #b2bmarketingstrategy #marketingstrategy

As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that sticks out, it sticks out. Great examples include @clickups Competitor Campaigns & the @Gong Everlasting Superbowl Ad Check out these & 7 more campaigns here - https://bit.ly/47g6ZLq