FIGC - Federazione Italiana Giuoco Calcio’s Post

🔴 This is collaboration done right. 𝗠𝗲𝘀𝘀𝗶 𝘅 𝗕𝗮𝗱 𝗕𝘂𝗻𝗻𝘆 𝗶𝗻 𝗮 𝗻𝗲𝘄 𝗔𝗱𝗶𝗱𝗮𝘀 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻. What do a 🇵🇷 Puerto Rican music icon, who topped #Spotify's most-streamed artist list for three years running (2020, 2021, 2022), and 🇦🇷 Lionel Messi, a living #football legend, have in common? 🎙️⚽ Probably a lot. 🔵 But one thing's for sure: they're both #Adidas brand ambassadors. ▶ Adidas #Originals just dropped a fresh #footwear collection in collaboration with Bad Bunny and Lionel Messi. The collection features two styles: the #Gazelle Indoor, inspired by the classic Adidas Gazelle, and the #F50 cleat, a nod to Messi's legendary career. Both shoes have a #vintage vibe with personal details like using "Benito" and "Leo" instead of their full names. 🏆 The F50 cleat has gold accents to represent Messi's trophies and both shoes have cool co-branding elements that rep both these giants. Adidas nailed, going for a super retro feel that takes us right back to childhood and simpler times: ▶ 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗹𝗲𝘁𝘁𝗲𝗿𝘀? ▶ check out the full #video, which includes a promo movie for the collab. ⚽⚽⚽ Messi just happened to score a hattrick rocking the new F50s. 𝗧𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁.

Did Adidas lose the German Football team's shirt deal because of a rapper? Kanye West's controversial remarks led Adidas to cut ties, impacting their revenues, especially with Yeezy shoes off the market. The German football team's poor performance also harmed the German Football Federation (DFB) financially. When the DFB opened bids for kits, Nike seized the opportunity and offered twice the amount that Adidas did. The result? The DFB terminated an almost 80-year-old relationship with Adidas in favor of a new 8-year deal with Nike. The move received heavy criticism in Germany, with some even calling it unpatriotic. What's your take? Did the DFB make the right call? #Adidas #Nike #GermanFootball #DFB #KanyeWest #Yeezy #Sponsorship #SportsBiz #FootballKit #NikevsAdidas #Sports #SportsMarketing #Branding #Sportswear #Marketing

🚀 *HP and Real Madrid: A Historic Global Collaboration* ⚽ Earlier this year, HP signed a groundbreaking global technology sponsorship agreement with Real Madrid, one of the world's most iconic football clubs. For the first time in the club's 121-year history, a brand logo will appear on the sleeve of Real Madrid's uniforms, and we are honored that it's HP's. ### Key Highlights: - *Global Technology Partnership*: HP will transform digital experiences at all Real Madrid facilities, enhancing fan engagement and club operations. - *Digital Transformation*: Our advanced AI-enabled devices and other cutting-edge technologies will be deployed to create unparalleled in-person experiences, gaming, and operational efficiencies. - *Community and Youth Programs*: Together, we will develop initiatives to advance digital equity, bridging the digital divide and fostering inclusion through sport and technology. This collaboration is more than just a sponsorship; it’s a shared commitment to excellence, innovation, and making a positive impact on communities worldwide. We look forward to witnessing our technology help elevate Real Madrid’s fan experience and support the club’s legendary journey. Learn more about this exciting partnership and how HP is helping to shape the future of sports and technology. 🌟 #HP #RealMadrid #Innovation #Sponsorship #DigitalTransformation #CommunityImpact

Whats your perspective? A week ago, Magnus Carlsen was disqualified from the Rapid Championship because he refused to change his jeans. Fast forward 3 days, the FIDE relaxes the rule of only wearing formal pants, and allowing appropriate jeans as a one of the dress code for the World Blitz Championships, marking Carlsen’s return to the mega event. How do we perceive it? There are 2 sides in my view. Side One - you strictly got to follow the Dress code etiquettes irrespective of how big a player you are. No player is bigger than the game. A Virat Kohli cannot refuse to wear an Adidas Team India jersey only because he is a Puma global athlete. If he is representing the team, or a sport, he has to follow a proper dress code. Side Two - you cannot tell an individual what do wear for a match. Carlsen definitely dressed up “appropriately” for a chess game, in a pair of denim jeans, which is globally accepted, and did not resort to any indecent dressing. What’s your take on this? Really exciting move this from the FIDE. #chess #FIDE #sportsindustry #MagnusCarlsen

TeamLinkt Plus members can now score a 35% off adidas gear. Level up your game with top-tier apparel and exclusive savings — gear up and boost your team's performance. Head to [https://lnkd.in/gUjQbr6Z] to learn more. #TeamLinkt #TeamLinktPlus #Adidas #Sports #SportsManagement

🇹🇷 Turkish giants Fenerbahçe have sealed a 5-year partnership with Adidas, securing the German sportswear brand as their new kit supplier, after their dispute with Puma who opted to prioritise their deal with Galatasaray on the Turkish market. 👕 The new deal with Adidas is reportedly worth €10 million anually, while it also promises exclusive kit designs for the club, and a 65% revenue share from kit sales for Fenerbahçe. 💰 Aditionally, the deal also includes an annual payment of between €2.5 million and €4 million for the rights to the club’s amateur sports teams, providing a significant financial boost. #fenerbahce #football #adidas

Which one is your favourite? 🤔 Adidas and Puma were founded by brothers Adolf (Adi) and Rudolf Dassler, who originally worked together in a family shoe business in Germany. Their company gained international fame when Jesse Owens won four gold medals at the 1936 Berlin Olympics wearing their shoes. However, in 1948, the brothers had a bitter falling out, leading them to split the company. Adi founded Adidas, while Rudolf created Puma, sparking a fierce rivalry that would last for decades. This rivalry played out on the global stage, particularly during major sporting events like the Olympics. In one notable incident during the 1960 Rome Olympics, both companies aggressively competed for athlete endorsements. Puma paid sprinter Armin Hary to wear their shoes during his gold medal-winning race, only for him to switch to Adidas shoes for the medal ceremony, reportedly to get paid by both brands. This episode epitomized the intense competition between the two brands, which drove both companies to innovate and push the boundaries of sports marketing. Follow Aisha Khan for more #Adidas #Puma #AdolfDassler #RudolfDassler #Olympics #sports #marketing #athlete #casestudies #business

🏅 Nike Outsmarted Adidas at the Olympics! 🏅 Adidas spent $150M to be the official sponsor, but Nike stole the show with clever strategies. From filming in alternative "Londons" to sponsoring 400 athletes in bright "Volt" shoes, Nike turned challenges into triumphs. Swipe through carousel to see how Nike outperformed Adidas in the Olympic marketing game! 🌟 #MarketingStrategy #NikeVsAdidas #Olympics #Innovation #CreativeMarketing #Olympics2024 #Paris2024

Mumbai, 2024: For the India leg of the '1000 Back' campaign, adidas Originals hosted a one-of-a-kind ‘Block Party’ experience in Mumbai, celebrating the people, communities, and style identities associated with three iconic sneaker franchises: the Gazelle, the Samba, and the Handball Spezial. https://lnkd.in/ec9qppvi #technicaltextile #technicaltextilenews #IndustrialTextiles #AdvancedTextiles #SmartTextiles #InnovativeTextiles #TextileTechnology #TechTextiles #technicaltextileIndia #textilenews #dailynews #news #dailynewsupdate

The kit suppliers at the UEFA European Championship 2024 👕🌍. 🥇 Nike is the most prominent brand at the tournament with 9 deals, which ensures them a 37.5% visibility across all teams at the Euros. These 9 deals have an estimated combined annual value of $132.99 million, meaning the average value of their kit supplier deals is $14.77 million. 🥈 The only brand which comes close to Nike’s spending and exposure is Adidas, who has 6 active deals, meaning 25% of the teams at the Euros are wearing Adidas kits. The estimated annual value for all these 6 deals is $112.31 million, meaning the average value of their kit supplier deals is $18.71 million. 📊 This duo clearly dominates the market at the Euro 2024, with 62.5% of all competing nations wearing their kits. Furthermore, the brands’ combined annual spend ($245.3m) accounts for 93.83% of the expenditure across the 24 kit supplier deals. #nike #adidas #euro2024 #football #footballbusiness